What To Advertise

  I don't care what the nature of your business is; the only thing you should advertise is a Sales Page.

What is a Sales Page?

Before I tell you what is a Sales Page, let me tell you what a Sales Page is NOT.

• Anything that does not have an outstanding headline is not a Sales Page.
• Anything that does not have a PROMINENT call to action is not a Sales Page.
  
  If your opt-in form is hidden at one corner of your Sales Page, please do not expect your prospects to search for it and opt in!
• A Sales Page is not your beautiful homepage, unless your homepage is a Sales Page.
• A Sales Page should not be hosted on a free server, especially those with frames and advertisements scattering all over the pages. Who has confidence to buy from you if you can't even pay for decent hosting?
• A Sales Page should not have a colorful background with hard to read wordings. The best is to use white or light color background with dark wordings, or black background with white wordings. The contrast must be strong and the wordings should be easy to read.
• A Sales Page is not a product catalog that displays all kind of products you sell.
• A Sales Page is not your blog homepage that lists down the recent articles.
• A Sales Page should not have too many links or navigation bars to distract the prospects or divert their attention.

You want your prospects to read your Sales Page from top to bottom and then take action on whatever action you want them to take. That's it. Please don't add other irrelevant links to the Sales Page.

A powerful Sales Page for advertising should consist of 3 important sections:

1. Headline
   
   It must have a headline that either clearly summarizes the USP (unique selling preposition) of your offer.
   
   It should also answer the question, "What is in it for ME?". (ME refers to your prospect, not you!).
2. Content
   
   The objective of the Content is to boost prospects' confidence in you, your product and themselves. Remember, Sales is all about transfer of confidence.
   
   If the Sales Page is to get people to opt-in, the alternative objective of the Content can be to infuse curiosity about your offer to the prospects.
3. Closing
   
   Closing must have an obvious call to action that gets people to take immediate action. 

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5 Ways to Create Great Content Effortlessly

 

Content is the lifeblood of the internet.

Without it none of this online stuff works. Free content,

paid content, video content, written content, audio content…

 

...content, content, content, 24 hours a day.

 

So how are you supposed to keep up with all this demand for fresh content?

 

Well I want to give you 5 simple ways to come up with

content pretty effortlessly right here. Let’s do it:

 

One: Interview Content - One of the easiest ways to come up with easy

content is to interview someone and let them create the content for you.

You ask the questions and they provide the content. Super easy.

 

Two: Guest Content - A close sister of the Interview is guest content.

Here again you allow someone else to provide content for your blog

or youtube channel or product. Usually in exchange they get to pitch

their website or product, also they get the authority of appearing on

someone else’s thing. It’s a triple win. You win (free content), your

audience wins (great content from new perspective), and the guest wins

(authority, traffic).

 

Three: Round Up - Something that comes together really easy is

“round up” content. This is where you go onto the internet and

find 5 or 10 great articlers or videos about a specific topic and then

you talk about each one of them briefly. You also link out to the

original piece of content. Be sure to contact the original content

creator and let them know they made your list.

This will produce more shares for your content.

 

Four: Exploding PLR - Many people see a PLR ebook and think...

okay it’s an ebook. What they don't realize is that you can break

that ebook up into a series of articles or emails that can make

awesome sequential content that ties together. Just be sure to

get a decent ebook. You know what they say about polishing

a...er...piece of junk lol.

 

Five: Utilitarian List - A very easy piece of content that comes

together very quickly is something I like to call the utilitarian list.

Basically you give people a list of things that they can use in an

actionable way very easily. For example “310 Subject Lines that

are Proven to Explode Open Rates” or “50 links to positive weight

loss journey case studies.” It comes together very easily and people

get a lot of value out of it.

 

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14 Proven Ways to Generate Unstoppable Traffic

 

 

1. Create Great Content
First you have to have content that people are interested in.
The more content that you create, the more chances there are for people
to read, like and share it, thus generating unstoppable traffic for you.

2. Talk about Trending Topics
The trick is to be one of the first people to provide content
about that particular topic. Use this as leverage and get your topic seen first.

3. Write Guest Posts for Others
A smart way to get more traffic is by writing guest posts for well established
blogs in your niche and include a link back to your website. This can send a lot
of high quality free traffic to your site.

4. Leverage Social Media
There are plenty of social medial platforms to choose from such as Facebook,
Google+ or Twitter. Learn how to use these platforms to your advantage and
put your content on them. The trick is to get people interested in your
content.

5. Use Social Sharing Plugins
The best way to get people to share your content is to make it convenient for
them to do so, and social sharing plugins is one of the smartest ways to do it.
When people see social sharing buttons on a site, they are more likely to share that content with others.

6. Participate in Podcasts
Podcasts can bring a lot of traffic to your site quickly. Form relationships with
the people in your niche who produce podcasts. Ask to be interviewed and
provide useful information that will appeal to others. Get them interested and
then make your pitch to get them to visit your website.

7. Create a Questions and Answers Post
Create a list of questions and answers you think will help others in your niche.
You can gain from doing this for two reasons. First, it will give you some really
great content to post on your site. Second, others may forward your post to
their subscribers and blog readers to help them as well.

8. Run Contests and Giveaways
Let's face it, everyone likes to win something. Contests and giveaways can
bring quite a lot traffic. They are a great way to grow your business, reward
your followers and get new people introduced to your products or services.
You can create a landing page with a short video to announce your contest and
generate sign ups.

9. Build Your Email List
Email marketing is an excellent way to get traffic back to your website. When
people visit your site, this is the perfect time to get their email address. The
trick is to offer them something valuable for free so that they will sign up to
your list. Build up a list of subscribers and send emails to them when you
want to provide new and useful information. This will result in return visitors
to your site and increased sales.

10. Cross Promote With Other Marketers
Cross promotion is a powerful and inexpensive approach to generate more
traffic and expand your marketing efforts. Basically you find a partner in your
niche to promote your website or a complementary product for your business,
and you cross-promote each other.

11. Optimize for the Search Engines
To get free organic traffic from the search engines it's important to optimize
your website. Learn how to use the WordPress SEO plugin by Yoast, and it will
do a perfect job of optimizing your pages, content, images and more.

13. Make Use of Your Email Signature
Be sure to make use of your email signature whenever you send out an email.
This is a good time to expose the reader to your website. You can even put a
call to action in your email signature. You will find that numerous people will
follow the links, thus driving more traffic your way.

14. Learn to Leverage Your Analytics Data
A great way to increase traffic is by learning what's working and what's not.
With this feedback you can start improving you marketing efforts in a
structured way that allows you to fine tune your website, gets higher rankings
and ultimately more traffic.

Looking for even more ways to get :

• FREE traffic to your websites
• FREE autoresponder service, your own list, not co-owned
• FREE page builder, hosting included
• FREE popup generator, hosting included
• FREE link tracker that can differentiate bot vs human traffic
• Make FREE money while benefiting from all these!

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