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Thursday, April 16, 2015

Exploring SEO: Long-Tail Versus Short-Tail

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One thing that will be important when you are working on search engine optimization for your website is that you pay attention to all the little things that have to do with your keywords; of course, there are a lot of elements that go into the keywords you use - and into what will be positive and negative for your site - but one area especially worth paying attention to is that of "long-tail" and "short-tail" keywords.

Short-tail keywords are the keywords that websites target the most often, as these are the (often shorter) more common keywords that lots of people search each month; while "lots of searches" is certainly a good thing, one thing you should also realize is that - because of the fact that more sites use short-tail keywords - you will face more competition when you try to focus on a short-tail keyword on your site.

Long-tail keywords, on the other hand are the (often longer) more specific keywords - the ones that focus on one aspect of a product or niche, rather than focusing on the niche as a whole - and while these keywords are not searched as often each month, they also do not face as much competition.

When you weigh these factors, the question becomes whether you should focus on long-tail keywords on your site or on short-tail keywords - but the answer has some layers to it!

When it comes to short-tail keywords, the great thing is that you will bring huge amounts of traffic your way if you are able to get your site to the top page of search engine rankings, but in order to get your page there, you will need a lot of hard work and patience, whereas long-tail keywords will give you a much better chance of ranking highly, and you can even combine a number of long-tail keywords and generate just as many searches; if you have a "test" website you are willing to have patience with and experiment with, go with a short-tail keyword, but if you need results more quickly, realize that focusing on long-tail keywords can be a great approach!

Wednesday, April 15, 2015

Nailing A Job Presentation

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When you are having to do a presentation at your job, this can be both a frightening and exhilarating experience; the “frightening” part usually comes when you are doing all the preparation for the presentation itself – and if you prepare for the presentation properly, the “exhilarating” part will come after you have given a knockout presentation! Although each job is certainly different – and although each job presentation is certainly unique unto itself – there are a few things that you can keep in mind for any job presentation, as keeping these things in mind will consistently point you in the right direction for success.

When you are looking to nail  job presentation, one of the most important angles (and incredibly, one of the things many people neglect) is preparing your presentation well in advance; make sure you start on your presentation early enough that you are leaving room for errors or unexpected circumstances, as this will help you ensure that you are able to do the best job on it possible.

Although it might seem strange to stand in front of a mirror and “give a job presentation” to an empty room, practicing in such a manner will go a long way in ensuring that the presentation goes well when you are giving it to a room full of important people, so after you have finished preparing the presentation, make sure you are also increasing your chances of success by practicing until you feel perfectly comfortable.

And not only will you want to prepare the presentation in advance and practice in the days leading up to the presentation, you will also want to prepare for giving the presentation on the actual day of the presentation itself. The best way to prepare is to make sure that you are fully rested, and that you have done whatever works for you to calm yourself down and make yourself feel relaxed before you go into the presentation room – and then you will be fully ready to wow everyone in the room with a tremendous presentation!

Tuesday, April 14, 2015

Tips For Meeting Your Sales Quota For The Year

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It can be difficult at times to work in sales, as you will not only have to do a good job selling your product to customers, but there is also a good chance you will be under pressure to reach certain performance quotas for your company - as far as how much (and how quickly, and how efficiently, and even how profitably!) you are selling; of course, sales quotas are simply part of working in sales, but if you are wanting to eliminate some of the stress of working in sales and trying to reach your quotas, here are a few tips to keep in mind.

First of all, you should try to always think of your quota as something that is supposed to be hit in half the time of what is actually supposed to be hit; for instance, if you are supposed to reach a certain sales goal in a year, you should make it your goal to try and reach that sales goal in six months instead, as doing this will set higher goals for you than simply what the company is giving you, and even though you may end up falling short of these personal goals you have set, they are likely to still help you reach the quota assigned by the company long before the set date!

A lot of people end up getting overwhelmed when it comes to sales because they look at the big picture of the sales numbers they are supposed to hit, which can seem like an insurmountable task, but a better way to look at the sales numbers you are trying to hit is on a day-to-day basis; this does not even mean that you should assign yourself a certain number of sales you should try to hit each day, as anyone who has ever worked in sales knows that your sales will fluctuate from each day, but it simply means you should narrow your focus to "taking care of what you can take care of each day."

And lastly, you should realize that you are likely to get ahead of schedule when you incorporate these two approaches into your sales work, and as you get ahead of schedule, it will be easy for complacency to set in. Protect yourself against complacency by always expanding your goals, pushing yourself to accomplish more and more in sales than you were aiming to accomplish before!

Monday, April 13, 2015

Customer Loyalty: The Backbone of Any Successful Business

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Anyone that has ever owned a business can attest that customer loyalty is the back bone of it. There are many other benefits that are essential to a thriving business that can emerge from high customer loyalty. The question becomes how do you increase customer loyalty? Customer loyalty isn't built out of one practice, but rather a multitude of them that can help increase it. A book that includes details on many of the facets of customer loyalty and how to employ them has been released by the Harvard Business Review.

Making sure your customers are coming back and bringing new customers with them is the main ideas behind customer loyalty. The idea itself is rather easy to understand but executing it is another story. To start on the path towards this kind of success make sure that your employees enjoy their jobs. Spreading their happiness to your customer will be much easier if your employees are happy at work. This will result in all of your customers feeling that your business is a great place to buy from.

Making sure that any negative situation that a customer initiates is turned positive is the next important step. Your happy employees will need to be trained in this skill, but should be willing to learn. Deepening a relationship is something that can be done easily when a customer brings a problem to you. Start with the idea of never saying no to a customer, make sure that they know you are making an exception just for them, and then exceed their expectations for a solution. Not only will this type of interaction will result in loyal customers, but also customers who refer.

Extensive research has been done by the Harvard Business Review and they have discovered certain steps that business owners can use to improve loyalty of their customers. The book goes into much more detail on the subject, much further than the ideas briefly listed above. Many of their suggestions are based on customer service, but customer loyalty is rooted in other arenas as well. All the topics concerning customer loyalty are reviewed to help you build a well rounded plan.

Sunday, April 12, 2015

Running Promotions That Work

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When you are running a business, one of the most important things involved will be that you figure out ways to get customers into your store; of course, there are many ways by which you can go about doing this, but one of the best things you can do in order to get customers into your stores is to run promotions - and of course, if you are running promotions, you will need to make sure you know how to run promotions that actually work.

One mistake many companies make when running promotions is that they give customers things that they will not actually want - that is, giving them “throwaway items” - but you must realize that you will need to make sure you are giving your customers something they will actually want if you want to get them into your store with your promotion; think of yourself when you are running a promotion, and make sure you are only giving away something that you yourself would actually want to receive from a store!

Another thing you should realize is that the things you give away in a promotion do not necessarily have to be from you or your store; one of the best ways to make a promotion work is to give away a large gift card to a website lots of people use, such as Amazon or iTunes, as this will give everyone a product they are familiar with, and will in turn give them the drive they need to take part in the promotion.

And one of the big things when you are running a promotion for your business will be paying attention to what is working and what is not working; as the promotion moves along, be willing to always tweak your approach - enhancing the things that are working well, and getting rid of the aspects of the promotion that are not working at all.

The more often you run promotions with your business, the better you will become at knowing how to run promotions that work - but as you get started with these tips in mind, you will be well on your way to having a successful promotion!

How To Convert Your Website Visitors Into Customers

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When people start working on a website of their own, a lot of them focus on the things they will need to do in order to get people to come their way, but while this is certainly an important component of running a website, all the work you have done to get people to come to your site will be for nothing if you fail to convert these visitors into customers.

One of the best ways for you to convert casual visitors into serious customers is to get them to become part of your social media circle; when you get people to add you on facebook, or to start following you on Twitter, you will be a whole lot closer to getting them to take that next step of purchasing products or services from you!

Cultivating a "members" section of your site, through which members will be able to receive special discounts and deals is another valuable thing you can do in aiming to create loyal customers; when you simply take the time and effort to craft an appealing members pitch, and to feature this aspect of your business prominently on your site, you will find that you are building a lot more loyal followers for your business.

And quite frankly, "relationships" are one of the main things that will make a customer choose one company over another, and even though you will not be able to use your online presence to create face-to-face connections like you could with a physical location, you can use your online presence to interact directly with those who visit your site, and in this way, you will create a lot of relationships, and will find that a lot of your visitors are becoming customers.

As you build your website, make sure you are keeping in mind how absolutely important it is that you convert visitors into customers - and pay attention to these ideas, as well as any other creative ideas you can come up with for converting visitors, so that you can further build your customer base!

Saturday, April 11, 2015

How To Use The Buying Cycle To Your Advantage

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If you have a small business website, or if you have started a site for search engine marketing, you will likely be using search engine optimization in order to target people who are searching for the product or service available on your site; while this is a great start to driving traffic your way and making money as a result, you should also realize that there are a few more things you should pay attention to in order to make sure this traffic turns into sales - namely, the way the buying cycle works these days.

There is a high percentage of consumers who will head to the Internet these days when they are about to buy a product (especially a product that will cost a decent chunk of money - which is where your focus should be, especially if you are a search engine marketer), and the first thing people are likely to do when they go online is compare the specs on different products; while it is fine to bring traffic your way at this point, one thing you should also realize is that you are unlikely to convert this particular traffic into profits!

The reason you are unlikely to turn this traffic into profits is because most people will move from this point to A) asking friends (perhaps on Twitter and facebook) for opinions on the products they have looked at, and B) looking up reviews of these products; this is another big spot in the buying cycle that a lot of people target on their sites, but it is not a big part of the buying cycle for actual sales!


Finally, you are going to arrive at the end of the buying cycle, when consumers will be searching keywords such as "best deals on" the particular product, or "best prices on" the product in question; because this is the part of the buying cycle when the most sales are going to be made, this is the part of the buying cycle you will want to aim to target in your keyword approach, as this will bring you the highest conversion rate!

Bringing lots of traffic to your website will be an important part of making money on this site, but another aspect that will be just important is converting this traffic into sales - and when you understand the buying cycle, you will be well on your way to doing this!

Resolving Conflicts In A Family Business

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The idea that trying to separate "work life" from "family life" can be difficult causes many of people to advise you to never work with family, but if you are already involved in a family business, this advice does not do much to help you; instead, you should acknowledge that conflicts are inevitable in any form of business - and when it comes to participating in business with your family, it is essential that you know how to resolve these conflicts, as they will otherwise be able to injure relationships in both work and family.

Having a structured plan in place that you can follow whenever conflicts arise is the best way to resolve conflicts within the confines of a family business; you need to wait until a time when no conflicts are occurring in order to come up with this plan, as this will enable everyone to give their input into the process without a current issue getting in the way.

If the conflict in question is about something that is minor and interpersonal, the two people involved should work it out between themselves whenever this is possible, avoiding the need for mediation from someone else in the family or business; for such conflicts, a designated room or area should be set aside for the two involved in the conflict to have their discussion, as this will allow the rest of the work space to remain a peaceful environment that is conducive to work while the two in conflict resolve their issue.

On the other hand, if the issue in question deals with the entire company or family, having a process that will allow both sides of the argument to be heard by everyone will be useful, after which everyone in the family can vote on the issue to complete the resolution.

Once these processes have been agreed-upon and put in place, it will be easy to follow these processes in order to resolve conflicts at work, without allowing these conflicts to trickle over into your regular family life.

Friday, April 10, 2015

Does It Matter Who I Exchange Reciprocal Links With On My Website?

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When you are conducting some search engine optimization on your website, you will probably be looking for different ways by which you can take advantage of the manner in which search engines work - and once you understand that backlinks (that is, links from another site that point users to your site) are among the most important elements of SEO, this may lead you to start doing some reciprocal links - where you link to another site in exchange for a link back to you - but while this can be a beneficial SEO trick, it can also hurt your website if you do not do it right!

Know who is linking to you: If you have a website that ranks well, and you are exchanging a reciprocal link with a site that is brand new, or that is not high-ranking at all, you will still be helping them, but they will not be helping you at all; furthermore, you will not receive any help through a reciprocal link if you are exchanging links with a site that is deemed by search engines to be irrelevant to yours.

Know who you are linking to: While links from a poorly-ranked site will not hurt your search engine ranking, you should know that it is possible to hurt your search engine ranking by linking to "unsavory" sites; if a website has lots of spam on it, or if it is overflowing with pop-up ads, or if the content on the site is offensive, linking to this site will actually hurt your standing with search engines rather than helping you!

Pay attention to anchor text: The anchor text (that is, the text that this "partner website" is turning into a link) will also make a difference in whether or not the reciprocal link does anything for you; the best way to reciprocate links is to tell the other person what you want the anchor text to say, as this will allow you to make sure that the anchor text contains keywords that are relevant to the page being linked to, which will cause the link to have more weight with search engines.

SEO can be complicated at first, but once you start understanding the little things such as this, you will be in much better shape to boost your placement on search engine rankings pages!