What To Advertise

  I don't care what the nature of your business is; the only thing you should advertise is a Sales Page.

What is a Sales Page?

Before I tell you what is a Sales Page, let me tell you what a Sales Page is NOT.

• Anything that does not have an outstanding headline is not a Sales Page.
• Anything that does not have a PROMINENT call to action is not a Sales Page.
  
  If your opt-in form is hidden at one corner of your Sales Page, please do not expect your prospects to search for it and opt in!
• A Sales Page is not your beautiful homepage, unless your homepage is a Sales Page.
• A Sales Page should not be hosted on a free server, especially those with frames and advertisements scattering all over the pages. Who has confidence to buy from you if you can't even pay for decent hosting?
• A Sales Page should not have a colorful background with hard to read wordings. The best is to use white or light color background with dark wordings, or black background with white wordings. The contrast must be strong and the wordings should be easy to read.
• A Sales Page is not a product catalog that displays all kind of products you sell.
• A Sales Page is not your blog homepage that lists down the recent articles.
• A Sales Page should not have too many links or navigation bars to distract the prospects or divert their attention.

You want your prospects to read your Sales Page from top to bottom and then take action on whatever action you want them to take. That's it. Please don't add other irrelevant links to the Sales Page.

A powerful Sales Page for advertising should consist of 3 important sections:

1. Headline
   
   It must have a headline that either clearly summarizes the USP (unique selling preposition) of your offer.
   
   It should also answer the question, "What is in it for ME?". (ME refers to your prospect, not you!).
2. Content
   
   The objective of the Content is to boost prospects' confidence in you, your product and themselves. Remember, Sales is all about transfer of confidence.
   
   If the Sales Page is to get people to opt-in, the alternative objective of the Content can be to infuse curiosity about your offer to the prospects.
3. Closing
   
   Closing must have an obvious call to action that gets people to take immediate action. 

  Get Your Free Access To This Powerful Traffic System!

Where To Advertise

 Before answering the question of "where to advertise", you must first ask yourself "Who is your target audience?" or "Who will buy your products?"

One extremely common mistake that marketers make, including myself, is to think that the target audience is EVERYBODY. We always have a tendency to think that our product is very good and many people will want it. If you have a similar thinking, get ready to be disappointed.

Remember, if you are targeting everyone, you are getting no one.

Some examples of how to identify who your REAL target audience is.

Example #1 - You are promoting a forex trading system. Who is your target audience?

If you think that your target audiences are people interested in making money online, chances are you are wrong. These people may opt-in to your free forex ecourse, but they are not likely to buy anything from you. Reason? Because of lack of confidence!  Sales is a transfer of confidence.

It takes time for newbies to develop the confidence that they can make money through forex trading. They may buy from you one day, but you got to be patience enough to wait.

Your true target audiences are people who are already trading forex and want to find ways to improve their trades.

Example #2 - You are promoting a 'special tennis winning strategy'. Who is your target audience?

If you think that your target audiences are people who play tennis, chances are you are wrong. You see, many people play tennis, but most are not serious players.

Perhaps you should target tennis coaches and players who are going for tournaments.

Back to our original question, "where to advertise?"

The answer is, all the websites where you can find your REAL target audiences!

LeadsLeap provides a free online advertising and marketing tools for internet marketers. Knowing the profile of our users, what do you think is the best ad to advertise? It's definitely not some Jewellery Offers or Sports Shoe Sale.

In conclusion, there are two keys to note when deciding where to advertise:

1. Who are your REAL target audiences? (Always keep the question open because who you think may be your target audience may not be one!)
2. Where you can find these target audiences? (Whatever the answer is, find ways to channel the traffic from there to your website.)

Identifying the right place to advertise is half the battle won. The next important factor is knowing what to advertise, which brings us to the next chapter.

  Get Your Free Access To This Powerful Traffic System!