5 Ways to Create Great Content Effortlessly

 

Content is the lifeblood of the internet.

Without it none of this online stuff works. Free content,

paid content, video content, written content, audio content…

 

...content, content, content, 24 hours a day.

 

So how are you supposed to keep up with all this demand for fresh content?

 

Well I want to give you 5 simple ways to come up with

content pretty effortlessly right here. Let’s do it:

 

One: Interview Content - One of the easiest ways to come up with easy

content is to interview someone and let them create the content for you.

You ask the questions and they provide the content. Super easy.

 

Two: Guest Content - A close sister of the Interview is guest content.

Here again you allow someone else to provide content for your blog

or youtube channel or product. Usually in exchange they get to pitch

their website or product, also they get the authority of appearing on

someone else’s thing. It’s a triple win. You win (free content), your

audience wins (great content from new perspective), and the guest wins

(authority, traffic).

 

Three: Round Up - Something that comes together really easy is

“round up” content. This is where you go onto the internet and

find 5 or 10 great articlers or videos about a specific topic and then

you talk about each one of them briefly. You also link out to the

original piece of content. Be sure to contact the original content

creator and let them know they made your list.

This will produce more shares for your content.

 

Four: Exploding PLR - Many people see a PLR ebook and think...

okay it’s an ebook. What they don't realize is that you can break

that ebook up into a series of articles or emails that can make

awesome sequential content that ties together. Just be sure to

get a decent ebook. You know what they say about polishing

a...er...piece of junk lol.

 

Five: Utilitarian List - A very easy piece of content that comes

together very quickly is something I like to call the utilitarian list.

Basically you give people a list of things that they can use in an

actionable way very easily. For example “310 Subject Lines that

are Proven to Explode Open Rates” or “50 links to positive weight

loss journey case studies.” It comes together very easily and people

get a lot of value out of it.

 

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Top Tips: 7 Secrets from the Experts Of List Building…

  

7 Secrets from the Experts of List Building… Starts now:

 

Secret 1: THE BONUS - Did you know that a great way to build a list

if you do affiliate marketing is to ask for a bonus spot on the product

download page? Essentially you will give the product vendor a link to

an opt-in form that will give the buyer access to your thing. The beauty

here is that these are straight buyers leads and extremely responsive.

 

Secret 2: GIVEAWAYS - You can put thousands of targeted people on an

email list by running a giveaway. The key here is to give away something

with a high perceived value. Gift cards, physical products, and coaching or

consulting are all good choices.

 

Secret 3: CONTENT UPGRADES - Another effective way of putting more

targeted people on your list is by taking your simple list style blog posts

and extending them in exchange for an email. 

 

Secret 4: PRODUCT LAUNCHING - This is an extremely effective way to put responsive buyer leads on your list. There is a learning curve to doing it right, but mastering the art of digital product launching is worth your time for getting some of the highest quality leads you can get. The key here is to consistently put out great paid content. Create, Package, Release!

 

Secret 5: LIGHT BOX - You know that annoying pop up that bothers you when you are trying to read blog articles? Well that is a really effective way to put people on your list. More effective than any sidebar opt-in or ribbon opt-in. The pop up is engaging and impossible to ignore. The trick here is to have it appear as much as possible until they opt in. Exposure is key. Don't worry about it seeming annoying. As a general rule people need to be exposed to something 7 times before they take action. It’s just an estimate but the point is clear. The more they see something the more they take action. Just make sure you have a good lead magnet and you are all set.

 

Secret 6: HIGH VALUE EASILY CONSUMED LEAD MAGNET - Your job of putting targeted people on your list becomes 10 times easier if they actually want to BE on your list. That means giving them something worthy of their email. Things like checklists and cheatsheets work great because they are easily consumable and promise to not take a lot of time to get through. The downside is that they do not give you a lot of chance to build rapport. You can combat this by adding a bonus link on your cheatsheet or checklist to a free video workshop or ebook, which will give you a chance to expand upon the cheatsheet but more importantly allow you to build rapport.

 

Secret 7: 2 STEP AND JUST - It’s been tested time and again and the 2 step opt-in performs much better than the 1 step opt-in. What do I mean by that? I mean when you are offering that free thing, just have a “download now” button. When they click that button, then it asks them for their email. That’s the 2 step optin. Next is the “JUST” part. Just ask what is absolutely necessary. The more you ask for the less opt-ins you will get. In many cases you can just ask for the email. You don’t need the name, you don’t need the cell number. JUst the email. Remember the relationship is brand new, asking for all those things creates a higher barrier to entry.

 

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The Basics of Building a Mailing List

First of all, let’s recap on the basics. How does one go about building a mailing list? And
what are the best marketing techniques to ensure that it keeps growing?

The Autoresponder

Of course to begin with, you need the most important tool for building and managing a
mailing list: an autoresponder.

An autoresponder is essentially a piece of software that manages a mailing list on your
behalf. It saves you a ton of time in the long run and really it’s not an option to go
without.

Specifically, an autoresponder is what you will use to create your opt-in form. This is
where your visitors will enter their names and their email addresses in order to
subscribe. From there, the autoresponder will then be where the database of users is
stored and it’s where you will send your messages. These tools allow you to message
huge lists without using the BCC function of your email.

What’s more, autoresponders also give you lots of information regarding your emails –
for instance they can tell you what percentage of them are actually getting opened. They
also provide you with other powerful features, such as the ability to include the
recipient’s name inside the messages. This way, your email can say ‘Hey John!’ instead
of being generic and the same for each subscriber.

Autoresponders also allow you to implement a ‘double opt-in’, meaning that subscribers
need to respond to a confirmation email to confirm their interest. This protects you from
spam and from people who aren’t really interested in reading your messages. More
important, autoresponders allow people to automatically unsubscribe, rather than
requiring you to manage it manually.

For all these reasons, an autoresponder is an absolutely essential tool and not
something you can do without.

Three of the bigger autoresponders out there are MailChimp, GetResponse and
AWeber. Unfortunately, these tools aren’t free so you will need to pay.
Also unfortunate, is that the prices are not set fees – which makes it quite hard to
directly compare the value on offer.

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