7 Secrets from the Experts of List Building… Starts now:
Secret 1: THE BONUS - Did you know that a great way to build a list
if you do affiliate marketing is to ask for a bonus spot on the product
download page? Essentially you will give the product vendor a link to
an opt-in form that will give the buyer access to your thing. The beauty
here is that these are straight buyers leads and extremely responsive.
Secret 2: GIVEAWAYS - You can put thousands of targeted people on an
email list by running a giveaway. The key here is to give away something
with a high perceived value. Gift cards, physical products, and coaching or
consulting are all good choices.
Secret 3: CONTENT UPGRADES - Another effective way of putting more
targeted people on your list is by taking your simple list style blog posts
and extending them in exchange for an email.
Secret
4: PRODUCT LAUNCHING - This is an extremely effective way to put
responsive buyer leads on your list. There is a learning curve to doing
it right, but mastering the art of digital product launching is worth
your time for getting some of the highest quality leads you can get.
The key here is to consistently put out great paid content. Create,
Package, Release!
Secret
5: LIGHT BOX - You know that annoying pop up that bothers you when you
are trying to read blog articles? Well that is a really effective way
to put people on your list. More effective than any sidebar opt-in or
ribbon opt-in. The pop up is engaging and impossible to ignore. The
trick here is to have it appear as much as possible until they opt in.
Exposure is key. Don't worry about it seeming annoying. As a general
rule people need to be exposed to something 7 times before they take
action. It’s just an estimate but the point is clear. The more they
see something the more they take action. Just make sure you have a good
lead magnet and you are all set.
Secret
6: HIGH VALUE EASILY CONSUMED LEAD MAGNET - Your job of putting
targeted people on your list becomes 10 times easier if they actually
want to BE on your list. That means giving them something worthy of
their email. Things like checklists and cheatsheets work great because
they are easily consumable and promise to not take a lot of time to get
through. The downside is that they do not give you a lot of chance to
build rapport. You can combat this by adding a bonus link on your
cheatsheet or checklist to a free video workshop or ebook, which will
give you a chance to expand upon the cheatsheet but more importantly
allow you to build rapport.
Secret
7: 2 STEP AND JUST - It’s been tested time and again and the 2 step
opt-in performs much better than the 1 step opt-in. What do I mean by
that? I mean when you are offering that free thing, just have a
“download now” button. When they click that button, then it asks them
for their email. That’s the 2 step optin. Next is the “JUST” part.
Just ask what is absolutely necessary. The more you ask for the less
opt-ins you will get. In many cases you can just ask for the email.
You don’t need the name, you don’t need the cell number. JUst the
email. Remember the relationship is brand new, asking for all those
things creates a higher barrier to entry.
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