The Basics of Building a Mailing List

First of all, let’s recap on the basics. How does one go about building a mailing list? And
what are the best marketing techniques to ensure that it keeps growing?

The Autoresponder

Of course to begin with, you need the most important tool for building and managing a
mailing list: an autoresponder.

An autoresponder is essentially a piece of software that manages a mailing list on your
behalf. It saves you a ton of time in the long run and really it’s not an option to go
without.

Specifically, an autoresponder is what you will use to create your opt-in form. This is
where your visitors will enter their names and their email addresses in order to
subscribe. From there, the autoresponder will then be where the database of users is
stored and it’s where you will send your messages. These tools allow you to message
huge lists without using the BCC function of your email.

What’s more, autoresponders also give you lots of information regarding your emails –
for instance they can tell you what percentage of them are actually getting opened. They
also provide you with other powerful features, such as the ability to include the
recipient’s name inside the messages. This way, your email can say ‘Hey John!’ instead
of being generic and the same for each subscriber.

Autoresponders also allow you to implement a ‘double opt-in’, meaning that subscribers
need to respond to a confirmation email to confirm their interest. This protects you from
spam and from people who aren’t really interested in reading your messages. More
important, autoresponders allow people to automatically unsubscribe, rather than
requiring you to manage it manually.

For all these reasons, an autoresponder is an absolutely essential tool and not
something you can do without.

Three of the bigger autoresponders out there are MailChimp, GetResponse and
AWeber. Unfortunately, these tools aren’t free so you will need to pay.
Also unfortunate, is that the prices are not set fees – which makes it quite hard to
directly compare the value on offer.

Free List Management System here

Moosend Among 50 Best Marketing Software According To G2

 

As you can probably imagine, user reviews are what drives Moosend to evolve and excel. The feedback you give us is a core element of our goals and strategy, and it’s what keeps us going. In simple words, the time you take to give your opinion means the world to us.

 

Oh my, we’re getting emotional here. But being awarded for what you are is not a minor thing. We’re over the mooo-n to announce that Moosend has been named the #48 Best Marketing Product for 2021.

This makes us extremely happy because it means that Moosend is a proven leader in helping businesses of all types and sizes create successful online marketing campaigns, connect with their audience, and reach their goals.

G2 created Best Marketing Products for 2021 based on data from over 1M authentic, verified customer reviews. These reviews were written and published between January 1, 2020 – December 31, 2020.

“This isn’t a subjective list based on a few peoples’ opinions,” explains G2 CEO, GodardAbel. “With the highest traffic and engagement, largest selection of product and services, and highest quality data, G2 analyzes more than 4 million data points to determine which products and companies make the list.”

Wondering what makes Moosend a must-have email marketing and automations tool?

Well, according to user ratings, among others, it’s the:

• Ease of Use
• Ease of Setup
• Quality of Support

Here are some recent reviews from Moosend users:

“We tried many similar software but those won’t integrate properly or would decline our request saying — a completed website is required. We understood it was a reference to Sales funnel as an incomplete website. Finally we ended up with Moosend. Moosend gave a very good chat support and since we did not have coding skills, also helped us out to see that Moosend integrates properly. That was the best part — We got started!”

 “The cost per value itself should be enough to give this service a try with its forever free plan. And even if you decide to proceed with a free plan down the line, you’re gonna be surprised. The price is way more affordable in comparison with competitors, and the support team is trying to help you, not just reply fast and send you to some techy manual.”

“ I searched online and found different alternatives but most of them were burdened with so many unnecessary processes that completely took the excitement out of the whole process. I was able to come up with the words while using a simple tool to get the design. Moosend is foolproof if you ask me.”

Thank you for the love and trust, dear Moosenders! We couldn’t have done it without your support.

Get started with Moosend

We’re not usually the show-off types, but there must be a reason why all these companies and marketers use Moosend for their online marketing campaigns.

So, if you’re looking for an easy-to-use, results-driven tool that doesn’t break the bank, then we’re probably a match made in heaven. 

Register here today