Where To Advertise

 Before answering the question of "where to advertise", you must first ask yourself "Who is your target audience?" or "Who will buy your products?"

One extremely common mistake that marketers make, including myself, is to think that the target audience is EVERYBODY. We always have a tendency to think that our product is very good and many people will want it. If you have a similar thinking, get ready to be disappointed.

Remember, if you are targeting everyone, you are getting no one.

Some examples of how to identify who your REAL target audience is.

Example #1 - You are promoting a forex trading system. Who is your target audience?

If you think that your target audiences are people interested in making money online, chances are you are wrong. These people may opt-in to your free forex ecourse, but they are not likely to buy anything from you. Reason? Because of lack of confidence!  Sales is a transfer of confidence.

It takes time for newbies to develop the confidence that they can make money through forex trading. They may buy from you one day, but you got to be patience enough to wait.

Your true target audiences are people who are already trading forex and want to find ways to improve their trades.

Example #2 - You are promoting a 'special tennis winning strategy'. Who is your target audience?

If you think that your target audiences are people who play tennis, chances are you are wrong. You see, many people play tennis, but most are not serious players.

Perhaps you should target tennis coaches and players who are going for tournaments.

Back to our original question, "where to advertise?"

The answer is, all the websites where you can find your REAL target audiences!

LeadsLeap provides a free online advertising and marketing tools for internet marketers. Knowing the profile of our users, what do you think is the best ad to advertise? It's definitely not some Jewellery Offers or Sports Shoe Sale.

In conclusion, there are two keys to note when deciding where to advertise:

1. Who are your REAL target audiences? (Always keep the question open because who you think may be your target audience may not be one!)
2. Where you can find these target audiences? (Whatever the answer is, find ways to channel the traffic from there to your website.)

Identifying the right place to advertise is half the battle won. The next important factor is knowing what to advertise, which brings us to the next chapter.

  Get Your Free Access To This Powerful Traffic System!

 

 

 

 

Why Advertising Doesn't Work

 

1. Advertising vs Search Engine Traffic

People come to the Search Engine with a need. They do a search and find your website. They believe that the Search Engine will deliver the result they are looking for, thus, they believe that your website has what they want.

In advertising, you cannot expect prospects to stick around on your website. You have less than 5 seconds to capture their interest. If you fail to do that, they'll leave.

That's why in advertising, it is vital to advertise a page that can IMMEDIATELY tell people what is in it for THEM. If your advertising page fails to do that, your advertising effort will be wasted.

Guess what, visitors will wonder what this website is all about. Before they even think of the answer, they close the window.

Another disadvantage of advertising is you may reach out to people who do not have the need for your product at that point of time.

You may have purchased very targeted traffic. Your website may be presented to prospects who is interested in your product. But they may not have an immediate need for the product you're offering.

In such case, you'll have to think of other ways to promote your product. I'll cover this in Chapter 12 > How To Advertise A Product That Has No Immediate Needs.

2. Advertising vs Word Of Mouth

Another effective way to bring traffic is word of mouth. This includes email marketing, forum marketing, blog marketing and social media marketing.

Here is the interesting thing about Word Of Mouth > If Product X is advertised to you, you'll be doubtful. But if someone says Product X is good, you will tend to believe in him, especially if he is someone you trust.

That's why affiliates can sell better than the product owner.
That's why testimonials sell better than any sales pitch.
In advertising, there is no trust between advertiser and prospects.

The characteristics of your prospects from ads

The prospects are usually defensive and skeptical when they look at an advertisement. That means it is harder to sell to them. 

They are ONLY interested in "What's in it for ME?"

You also have to assume that they are busy and lazy. They have no time to figure out what your website is all about or what you are trying to sell.

Most of them will NOT read the full content of your website.

They'll only scan through the headline.

If the headline captures their attention, they may scan through the subheadlines, testimonials and/or screenshots.

Otherwise, they'll leave.
 

Why is it a MUST to master advertising?

1) It is easy and sustainable.

Although advertising is probably the worst form of traffic generation, it is also the easiest and most sustainable form.

You don't have to rely on other people, like the case of affiliate marketing. You also don't have to worry about search engines updating their algorithm.

For those who don't understand the nature of advertising and characteristics of their prospects, they will realize that advertising is as good as throwing money into the drain.

But if you know how to overcome the limitations and disadvantages of advertising, advertising can be your secret weapon.

2) It is scalable.

A renowned marketer once said, the difference between five figure income and six figure income is advertising.

It is quite typical for a budding website to spend 80% of their earnings on advertising. As long as your ads are generating positive return, scaling your business is as easy as increasing your advertising budget.

3) It is duplicable.

If you master the art of advertising, you can easily teach other people the same method and they can duplicate your success easily.

This is especially important to those who are in the MLM industry. 

Leadsleap.com is a hybrid of voluntary and incentive advertising. Although we reward our members to click ads, members choose which ad to click based on their own interest. Also, LeadsLeap ads are shown in thousands of traffic exchanges and blogs. That means our advertisers will receive traffic beyond LeadsLeap network. 

Not All Ads Are Equal

  There are many forms of online advertising but generally, we can classify them into 3 main types:

- Involuntary Advertising,

- Voluntary Advertising, and

- Incentive Advertising.

Involuntary Advertising

Involuntary Advertising refers to any advertising solution that forces prospects to look at your website involuntarily.

It includes showing your website in the form of pop-up, pop-under or showing you site first before showing the actual site, as in the ads in Adfly and SoManyHits.

Involuntary advertising solution is probably the most challenging form of advertising because it is obtrusive and usually the traffic is less targeted.

Most people close those uninvited pages as soon as they see them.

Voluntary Advertising

Voluntary Advertising refers to any advertising solution where prospects make a conscious effort to visit your website.

This form of advertising includes Google Adwords, Facebook ads, banner advertising, classified, article marketing and sponsored forum posts.

Prospects first see your ad, then click it to visit your website.

It is more targeted and the qualities of the prospects are usually better since they consciously choose to view your website.

The only problem is since it's on a voluntary basis, you may not get much traffic to your website, not to mention conversion or sales.

Incentive Advertising

Incentive Advertising refers to any advertising solution where prospects are rewarded to view your website. The reward may be in monetary terms, credits or points that can be exchange for more traffic to their websites.

This form of advertising includes paid to read email, paid to surf and traffic exchanges.

The advantage of such advertising solution is that although the intention of the prospects are questionable, at least you get a chance to show your offer in front of them.

As the profile of the traffic usually includes people interested in making money, self improvement, business opportunities and traffic, if you have a good offer that matches this interest group, you can usually get quite a good response.

The disadvantage is the higher level of difficulty in selling to this group of people. This means you need to be a more sophisticated advertiser, which is what this report is all about! 

 

Leadsleap.com is a hybrid of voluntary and incentive advertising. Although we reward our members to click ads, members choose which ad to click based on their own interest. Also, LeadsLeap ads are shown in thousands of traffic exchanges and blogs. That means our advertisers will receive traffic beyond LeadsLeap network.