1. Advertising vs Search Engine Traffic
People come to the Search Engine with a need. They do a search and find your website. They
believe that the Search Engine will deliver the result they are looking for, thus, they
believe that your website has what they want.
In advertising, you cannot expect prospects to stick around on your website. You have less than 5 seconds to capture their interest. If you fail to do that, they'll leave.
That's why in advertising, it is vital to advertise a page that can
IMMEDIATELY tell people what is in it for
THEM. If your advertising page fails to do that, your advertising effort will be wasted.
Guess what, visitors will wonder what this website is all about. Before they even think of the answer, they close the window.
Another disadvantage of advertising is
you may reach out to people who do not have the need for your product
at that point of time.
You may have purchased very targeted traffic. Your website may be
presented to prospects who is interested in your product. But they may
not have an immediate need for the product you're offering.
In such case, you'll have to think of other ways to promote your product. I'll cover this in Chapter 12 >
How To Advertise A Product That Has No Immediate Needs.
2. Advertising vs Word Of Mouth
Another effective way to bring traffic is
word of mouth. This includes email marketing, forum marketing, blog marketing and social media marketing.
Here is the interesting thing about Word Of Mouth >
If Product X is advertised to you, you'll be doubtful. But if someone
says Product X is good, you will tend to believe in him, especially if
he is someone you
trust.
That's why affiliates can sell better than the product owner.
That's why testimonials sell better than any sales pitch.
In advertising, there is no trust between advertiser and prospects.
The characteristics of your prospects from ads
The prospects are usually defensive and skeptical when they look at an advertisement. That means it is harder to sell to them.
They are ONLY interested in "What's in it for ME?"
You also have to assume that they are busy and lazy. They have no time to figure out what your website is all about or what you are trying to sell.
Most of them will NOT read the full content of your website.
They'll only scan through the headline.
If the headline captures their attention, they may scan through the subheadlines, testimonials and/or screenshots.
Otherwise, they'll leave.
Why is it a MUST to master advertising?
1) It is easy and sustainable.
Although advertising is probably the worst form of traffic generation, it is also the easiest and most sustainable form.
You don't have to rely on other people, like the case of affiliate
marketing. You also don't have to worry about search engines updating
their algorithm.
For those who don't understand the nature of advertising and
characteristics of their prospects, they will realize that advertising
is as good as throwing money into the drain.
But if you know how to overcome the limitations and disadvantages of advertising, advertising can be your secret weapon.
2) It is scalable.
A renowned marketer once said, the difference between five figure income and six figure income is advertising.
It is quite typical for a budding website to spend 80% of their earnings
on advertising. As long as your ads are generating positive return,
scaling your business is as easy as increasing your advertising budget.
3) It is duplicable.
If you master the art of advertising, you can easily teach other people
the same method and they can duplicate your success easily.
This is especially important to those who are in the MLM industry.
Leadsleap.com
is a hybrid of voluntary and incentive advertising. Although we reward
our members to click ads, members choose which ad to click based on
their own interest. Also, LeadsLeap ads are shown in thousands of
traffic exchanges and blogs. That means our advertisers will receive
traffic beyond LeadsLeap network.
