1. Target a High-Demand Market
You need to target a market with a lot of demand, and here's how:Choose affiliate programs that answer needs and desires
You need to make sure that the affiliate programs you select already have a strong market demanding of them. The best ways to ensure this is to think about how urgently someone would want any given product. Does it solve a problem that many people would need a solution to?Do other marketers have success with it?
A good indication of a product’s potential is whether or not other marketers have had any luck with it, which can be tested by the likes of the gravity filter on Clickbank. A gravity below 6, for example, would suggest that the product hasn’t proven itself enough to ensure a high money-making potential, especially for newer affiliates.Bring in niche-relevant buyers: High 'buyer intent' keywords + high search volumes
The other way to check for demand is with your keyword research. Keywords that show high buyer intent will be the most lucrative, so developing a selection of these and then checking their search volumes should give you an indication of whether or not you will get the right kind of demand. Make sure to at least check search volumes for phrases that include words such as “buy” or “review” or “best price for” and then your product name or niche.2. Eliminate Website Flaws
Next you’ll want to eliminate any pesky website flaws that could put people off when they arrive at your website – after all, the smoother the road you pave for them, the more likely web traffic will follow it.
Decrease page load times
The first problem that visitors would notice is a slow page load time. The Moz Blog relays some very interesting information from a Velocity conference on the correlation between page load time and conversions. The research that was presented showed that there was a 3 percent increase in conversions for every second page loading times reduced from 15 seconds to 7 seconds, a 2 percent increase per second from 7 seconds to 5 seconds, and 1 percent per second from 4 to 2 seconds.3. Post Content That Sells
There are many types of content that buyers are looking for, including:Reviews
Product Comparisons
Lists
4. Explain the Benefits
Whatever content type you use to draw attention to the products you’re promoting, it’s always important to explain the benefits, not just the features.- “This product contains A, B, and D vitamins.”
- “This vitamin-rich supplement:
- - Fills you with vitality
- - Only contains natural ingredients
- - Has free shipping”
5. Position Your Links Wisely
Of course, all of this is to get the site visitor to click on your affiliate link.Seamless content-based links — beware of “banner blindness”
Place a link near the top of content, “above the fold”
Place links in the main body wisely
Place a link at the end of the page
6. Always Finish With a CTA
Telling someone to click through with an affiliate link at the end is only one type of call to action (or CTA) that you can use. You always have to give them something to do at the end of a post, or you’ll lose their attention. There are a couple of other main options for CTA's, including:Sending them to other relevant content on your site
Encourage them to check out another post that could take them further with this topic, effectively sending them to another relevant page for an extended chance to build rapport and convert.Encouraging them to sign up for your newsletter
The last, but certainly not least, call to action you can use involves telling them to sign up for your newsletter with a conveniently placed sign-up form. And that brings me to the last point.7. Optimize Your Email Marketing
Email marketing is a crucial part of an affiliate strategy that makes the most out of each site visitor’s potential, and like all other areas of affiliate marketing, it can be optimized for conversions.This next section is about optimizing your newsletter strategy for conversions, assuming that you already have one up and running. Alternatively, AffiloJetpack has a full newsletter series already created for you with a variety of niche options if you want to make it easy for yourself.
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Position your opt-in wisely
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Ensure you're opt-in is enticing – include an incentive!
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Ensure the newsletters provide value to subscribers
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Promote seamlessly
And it’s no different from marketing. You've got to give a little to get a little, and the mutually beneficial environment that comes from it is a solid business achievement. Promote as part of a newsletter where it is most relevant to the content, and provide quality information to come out on top.
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