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Lots of people go through their whole careers thinking that they need to "know the right people" or "just get lucky" in order to get that promotion they want. While there is a small sliver of luck when it comes to advancing in business, however, most people give this sliver far more credit than it deserves! The mistake that many people make in business is waiting around for their opportunity to present itself, but failing to be prepared to take advantage of (or to even recognize!) that opportunity when it arises. If you are a small business owner, an employee at a large corporation, or even a manager who is hoping to move up higher in the ranks, you must come to understand the value of studying to advance in business. If you are a small business owner, this study should take the shape of understanding what your competitors are doing. You should certainly take a look at the things your competitors do poorly or incorrectly, but even beyond this, you should take a look at the things your strongest competitors do right! It can often feel as though it is impossible to ever get noticed if you are an employee at a large corporation. With so many employees who are just like you in so many ways, it can seem absolutely random whether an employee's hard work gets rewarded or not. This is the easiest position in which one can forget to keep studying, as it seems like all the study is yielding no dividends. But if you continue to increase in knowledge and expertise regarding the corporation for which you work, you will be prepared to seize your opportunity when it comes - and the law of averages holds that this opportunity will come in time! It is very easy for managers to sit back and forget that there is still more to accomplish. But it is important that managers continue to study not only to open doors for advancement, but also to enlighten those within their charge. Begin to devote thirty extra minutes per day to the study of your business and the businesses around you, and you will be surprised to find how much your knowledge begins to grow.
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