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Networking is one of the most important things you can do in order to get ahead in business, but in many circles these days, "networking" has gotten a bad name - and of course, the reason why it has gotten a bad name is because people have gone about networking the wrong way! If you want to use networking to help you move ahead in business, you not only need to know what it takes to network; you also need to know what it takes to network the right way. The fact that salespeople have gotten a bad name lately is one of the main reasons why networking has gotten a bad name lately; rather than being seen as people who truly believe in their products and want to help others, salespeople are seen as people who will do anything to convince others to buy something so they can make a quick buck. Because of this perception, many genuine salespeople now have a hard time making people realize that they are being genuine, and networking has followed suit; most people - rather than networking in order to get to know others who they can help, and who can also help them - end up networking with only one idea in mind: "How can these people help me get ahead?" This leads people to immediately put up their guard when they perceive that someone is "networking" with them, as they do not want to feel as though they are being "used" by someone else. If you are hoping to network the right way, you will need to come to a point where you honestly and genuinely care about the people you are coming in contact with - a point where you are not only hoping that these people can help you get ahead, but where you are also hoping you can help these people in turn! Your true intentions will shine through when you approach networking in this manner, and rather than putting up their walls when you try to approach these people, they will greet you with open arms, ready and willing to help you succeed!
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