When you are looking at the elements of search engine optimization on your website, it is very easy to start complicating things, but while it is true that there are a lot of different things that go into how your website will be ranked by search engines, the main thing you should focus on within your website is creating content that is quality and unique; of course, this is a somewhat vague directive in and of itself, and for this reason it is beneficial to take a closer look at exactly what is meant by "quality and unique" content.
Quality content: First of all, you should be aware of the fact that there is a difference between valuable content, and content that will actually be valuable to those who are visiting your website; if you have a website that focuses on auto repair, a high-quality blog post about polar ice caps will not be valuable to your visitors - and even though this is an extreme example, it should help you understand exactly what it means to write quality content! Each thing you write on your website should be valuable to the people who will be coming to your site.
Unique content: When it comes to unique content, your first focus should be that you are writing content that is unique to your own site; when you are writing about topics that other sites are not covering - or when you are writing about a topic from a different angle than other sites are writing from - you will make it more likely that the people who have visited your site will share this content with others, and that you will increase backlinks and traffic (not to mention search engine rankings) as a result. And it will also be important, as far as unique content goes, that the content you create is unique within your own site; if you borrow content from other areas of your site, or if you write about the exact same topics time and again, this will not be good for your search engine rankings - but if you continue to allow your ideas to evolve, and continue writing unique content, your site will continue to thrive!
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