Tuesday, February 16, 2016
Your Marketing Plan and Social Marketing
Retaining a competitive edge is the main objective of almost every business. Many of the things you do are able to be duplicated by your competition. Competitors can open more locations, duplicate the products that you offer, and use the same marketing techniques as you. There is really only one way for you to keep your edge over them and it is through social marketing. A few different techniques are combined into one with social marketing and this allows it to be a consistent method. Many people think of social marketing as something that is done online and on new social media sites. This is a misconception. The type of marketing they are thinking of is really named social media marketing; something different. Social marketing is done both on and off of computers. The relationship you and your business have with customers is what the main concept of social marketing entails. Every way you can possibly nurture this relationship needs to be used. Visits and meetings on a personal, face to face basis is one option. Keeping in touch can also be done online with social media sites and e-mail. Take is on a case by case basis so you can determine which of these methods is best. Nurture this relationship with customers at every opportunity and you will see that the rest will work itself out. It will lead into the latter half of this marketing method; the customers telling others about you and your company. Happiness with your business and the service you provide will lead to them talking with others. This will lead to many referral sales opportunities. Converting this referrals to sales falls solely on you. The greatest benefit of social marketing is that it doesn't involve using capital. It is a type of marketing that has been done since the beginning of organized business. Up until recently it never had a name for everyone to refer to. Social marketing should be at the center of your business marketing plan since the only cost involved is some extra effort on your part.