Sunday, February 21, 2016
Running Contests To Promote Your Business
If you have a small business, you have surely found that one of the biggest struggles is trying to get your name out there so that it becomes familiar to people. Of course, when it comes to getting your name out there, the best approach is to find a way for others to get your name out there for you. And one of the best ways to get others to spread the word for you is by running contests. When you run a contest - especially if you structure it in such a way that people are encouraged to spread the word themselves - you can get a lot of work done by others; in fact, it is a whole lot like "delegating" the task of advertising! But you need to understand what will entice people to participate and spread the word before you can actually structure the contest in such a way that people are enticed by it! One of the biggest things in creating a contest that actually works is coming up with a prize for the winner that people will actually want to compete for! You cannot have something as simple as "a free pizza" if you run a pizza parlor. You need to branch out a bit; after all, the bigger the prize, the greater lengths people will go to to win! In the end, it comes down to this: the money you put into the reward for the winner is essentially "advertising money." People are more likely to participate in a contest that is easy to participate in, so make sure you structure your contest so that this is, in fact, the case. And if participation is easy, it also has to be easy in such a way that the word about the contest is automatically spread when someone participates! If you remain small minded about your small business, you will prevent yourself from growing, and will therefore put yourself in danger of disappearing. Instead, you should begin to branch out there with your ideas as much as you can; one of the best ways to do this is to run contests that allow others to spread the word for you!