If you want to become a super affiliate and make more
money than those competing in your space, you absolutely
need to go the extra mile and make sure you stand out.
Kind of common sense, right?
Yet so many affiliates fail to do it. Instead, they use
existing affiliate training material, the same banners,
graphics and promo tools that hundreds of other affiliates
are using.
They do nothing to build their own brand or to establish
themselves as an authority in the niche. They just get lazy.
I was guilty of doing this myself. When I first started out
in affiliate marketing I used whatever material was sent to me
by product owners. I didn’t have a clue how to create my own
promotional material and even if I did, I wouldn’t think it
would matter all that much.
Boy, was I wrong.
When I changed my mindset and began to focus on building my
own brand while promoting other people’s products, everything
changed. I started by creating my own website, outsourcing
killer content, setting up a landing page that offered an
irresistible incentive in order to build a list, and then I
took things one step further.
I started creating bonus products for the products I promoted!
Bonus offers need to tie in directly with what's being offered
and offer CLEAR and DIRECT value. In fact, your bonus offer
should always include a “value price” associated with it, so
that potential customers know exactly what the bonus is worth,
and how much money they are able to save by purchasing through
your affiliate link.
Your bonus offer also needs to be either exclusive, limited or
both. In many cases, your bonus offer will be THE leading
factor in whether a potential customer chooses to purchase
the product through your affiliate link or someone else’s,
so you need to spend some time creating a compelling offer
that is not only valuable, but irresistible!
With exclusive bonus offers, no other affiliate can replicate
your offer because you own full rights to what is being offered.
This might include unique reports, content or video tutorials
that you either created yourself, or hired out to skilled
freelancers.
Being able to offer exclusive bonuses will help set your offer
apart from the competing offers in the market, and since
you own full rights to the content, you’ll also be able
to use this package as a bonus in future offers, launches,
or even as part of your own information package later on!
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