What’s the reason to boost your Instagram engagement?
To date, the most visited websites worldwide are social networks. Tons of people use them every day for chatting, sharing photos, and so on. Moreover, they are extremely popular not only among teenagers but among the users of all ages. What does it mean for you as an eCommerce business owner? In fact, it gives you an opportunity to use social networks to promote your business.How you boost your Instagram and use it for the benefit of your business?
#1 Create a brand
A strong brand is extremely important for any type of business. And, especially, if you deal with eCommerce.
Building a memorable brand image, you enjoy a whole range of long-term benefits. For example, you get the opportunity to establish an emotional connection with your followers. After gaining a loyal audience, you will find it much easier to introduce and promote new product offerings and raise awareness about your business through word of mouth.
#2 Optimize your Instagram bio
An Instagram bio that is written in a proper way is a vital element of your Instagram monetizing strategy. For you, as the account owner, it means the chance to tell your potential clients all about your business while keeping it short and to the point. You have only 150 words to do this. That’s why we are eager to give you several tips on how to optimize your Instagram bio!
First of all, specify the niche where you conduct your eCommerce activities. It will help the Instagram users find your account faster and easier.
#3 Think of how to boost your Instagram followers
The number of followers of your Instagram business account is also extremely important. Take one step at a time and start small: first of all, try to get 1,000 subscribers.
Achieving this milestone, you’ll be able to proudly write that you’re a micro influencer in your Instagram bio
There are multiple ways of how to boost your Instagram likes and the number of followers. For example, you can launch a giveaway, pay more attention to your posts’ content, and even use awesome semi-automated software to enhance your Instagram activity.
#4 Use social proof and user-generated content
Social proof plays a huge role in your brand image creation and support. The posts containing authentic reviews from your clients can also contribute greatly to your Instagram monetizing strategy. In fact, they can improve your conversions significantly and influence the number of both immediate and long-term purchases.
Social proof helps them make their purchasing decisions quicker and influences their loyalty to your brand.
#5 Use hashtags to boost your Instagram likes
The right hashtags let Instagram users find your posts more quickly. The reason is simple: hashtags contain a clickable link that makes it extremely easy for people to navigate through billions of posts.
When running an account on Instagram, you should know that it’s allowed to use up to 30 hashtags in one post.
By the way, if you want to interest as many potential clients as possible, you should use more broad hashtags.
#6 Make entertaining posts
One of the main purposes of your business Instagram account is to inform its visitors and followers about your products and services. Still, it’s a great idea to mix these product-oriented posts with educational, entertaining, and fun entries to keep your audience interested, engaged, and curious to follow you.
Instagram’s primary idea is to share photos. It means that when people check their Instagram feed, they just want to have fun and see something interesting and catchy. So, give them what they want, and they will be more likely to subscribe!
#7 Post videos
If you’re wondering how to boost your Instagram with ease, think about shooting different types of videos! Demonstrating your products in use, educating your followers and sharing something valuable with your audience, you interest your potential clients and give them the unique content they’re here for. Using this marketing strategy, you have an opportunity to increase the level of loyalty to your company.
#8 Use Instagram shoutouts
One of the most common, convenient, and profitable ways of promoting your business on Instagram is making Instagram shoutouts.
Why do choose shoutouts, but not official ads? People are tired of intrusive advertising. Instagram shoutouts, in their turn, don’t really look annoying, and in some cases they are not perceived as ads at all
What is an Instagram shoutout?
In fact, there is nothing difficult about it. You need to find a blogger who’s popular enough in the same niche you deal with. This blogger will promote your business in his or her account. Please pay attention to the fact that there is no need to chase the bloggers with several million subscribers! They often ask to pay quite a lot for the promotion, and your ad campaign risks to become unprofitable.An Instagram shoutout is a way of advertising your products or services by means of posts in a popular blogger’s account.
#9 Run contests
If you want to drive more potential customers to your Instagram account, you can try running contests and giveaways. Remember that they lead to a short-term boost in sales and traffic, and the effect doesn’t always last for a long time.
However, it’s a great tool if you want to attract the audience’s attention in the run-up to some special event, holiday, etc.
#10 Offer discounts and bonuses
Giving discounts and bonuses is still a great way to draw attention to your business. However, we don’t recommend you give them for doing nothing
For example, you can make them available only for those who follow your account.
