How to Write Sales Landing Pages Even if You’re Not a Copywriter

 

Landing page copy should help people solve their frustrations and achieve their aims.

 

So, always start with sneaking into the mind of potential buyers:

1. What problem do they want to escape? How does that problem make them feel?
2. What aim do they want to achieve? How will that improve their lives? 

A product bridges the gap between where people are right now and where they want to be. For instance, someone might buy a course to improve their LinkedIn skills because they feel they’re wasting too much time achieving nothing (that’s their frustration) and they want to get more interaction and quality business leads (that’s their aim). The landing page should describe what people will learn so they can solve their frustrations and achieve their aims.

When you align your offer with what web visitors want to achieve (and when you do so using their words), it becomes much easier to increase conversions.
Always remember: People don’t buy a product, they buy a better life.

Answer these 10 questions to write awesome landing page copy.

Answering these 10 questions will help you figure out what your landing page copy needs to say to convert prospects into customers to help you write awesome copy:

1. What is it that you’re selling?
2. Who will benefit from your offer most?
3. How much do your prospects know about their problems and your solution?
4. What problems does your offer solve?
5. What results do your prospects expect?
6. What reservations / fears do they have?
7. What criteria do they use when deciding whether to buy from you?
8. What words do your existing customers use exactly to answer questions 4-7? Use those words in your copy.
9. Why should they buy from you and not your competitors?  
10. Who are your competitors?

Write your own landing page today

AWeber’s Landing Page Builder makes creating a landing page for your business easy.
 Start a  30-day free trial,  to start building your landing page today.

 

 

(Screen shots and my page) A peek inside Aweber's landing page builder...💥

Did you check out Aweber's new Landing page builder yet?
I've taken a few screenshots of inside for you if you were curious to see what it looks like.
Here are the templates that are available. (6 at the moment.. all fully customizable)
Image

This is what the editor looks like....

And, here's a page I created with it (took about 10 minutes)...

I've been a happy Aweber user for over a decade and this little addition makes it even better!

This new landing page builder is simple and easy to use, while giving you enough customizing options.

It's not clunky and over-complicated like other page builders. 

It's all smooth, "drag and drop". 

The best thing is though that the published pages load mega fast!

Like this page that I created with it.

I keep saying it over and over again...

You need to be building an email list!

And Aweber has you covered.

Their new built-in Page builder makes it easier than ever for the beginner marketer to start building an email list.

It removes one extra step (and the extra cost) of using a 3rd party page builder which involves you having to integrate Aweber into. 

So, I highly recommend you get started using Aweber to build your list.

It's never been easier

By the way, did I mention you can try it for free for 30 days here?