I have tested numerous ads in LeadsLeap over the years and I would like to share with you my two cents' worth.
If the ad is good, I'll receive consistent clicks. But I do not know if an ad is good until I test it and see how many clicks I get.
So my advice to you is don't judge your ad. Roll it out and see how it performs.
Even an ad that gets lesser clicks is still good because these are targeted leads.
To get people to click your ad, you need a headline that grabs people's attention. You can do so by either giving them Pain or Hope.
An example of a headline that instils Pain is "Struggling for traffic?"
An example of a headline that instils Hope is "Get 1000 free leads now"
Then in the description you want to mention how you will solve the Pain and provide the painkiller. Or if it is Hope, you want to explain how or why that hope is achievable.
Getting people to click your ad is one challenge. Another challenge is converting the traffic.
Below I'll share with you my traffic conversion trick.
My Traffic Conversion Trick
First, I always make sure that my ad is relevant to my landing page.
Well, isn't that obvious?
If your ad is "Get 1000 free leads now" but your landing page is something else, it will only confuse the prospects.
Next tip is important.
I direct the traffic to a lead capture page so that I can follow up with them via email and/or phone as well as my auto responder follow-up.
I can't stress enough the need to have a professional hot converting sales funnel with the right follow up in place.
It is a big pain for people in the market place because many either do not have a sales funnel or they do not know the correct procedures for an effective sales funnel.
What Kind Of Ad Should You Advertise?
Another reason why LeadsLeap is generating good leads for me is because the offer I'm promoting is of interest to the members of LeadsLeap.
In general, I believe LeadsLeap members are seeking for 2 things:
1) They are looking for better ways to make money.
2) They are looking for better ways to get traffic.
If you have what they are looking for, you should get good response from LeadsLeap.
Another tip for you is it is better to promote something that is free. It could be a free trial, a free tour, a free signup etc. It is always easier to convert prospects into your list and follow up with them through autoresponders. You stand a better chance to convert them into paying customers.
When people saw my text ad through LeadsLeap, many of them signed up to take a free tour. The system then automatically does the selling and provides trainings to the new signups without me lifting a finger.
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