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Saturday, December 13, 2014

Tips For Hiring Great Freelancers

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You will certainly put a great deal of emphasis on the idea of hiring the "right" employees for your company when you run a business, but you will also reach a point when you need to hire consultants or freelancers for projects (sometimes small projects, sometimes large), and it can be difficult to know if you are following the right steps to hire good workers. If you are running a business - regardless of whether it is a small business or a large business - here are a few tips you can follow in your efforts to "hire" the best people for the jobs you have.

Have patience: When a freelance project needs to be completed soon, the temptation can be to post an ad on a job site and to hire someone from the first few freelancers who respond. Keep in mind, however, the fact that your project is important to you and your company; if you give it enough time, you will likely receive hundreds of inquiries regarding the job you have posted, and even though it will feel nice to "get it over with" and hire someone right away, it will be much better in the long run if you take the time to make sure you are putting the project in good hands.

Look at the resumes: Any good freelancer will also have a freelance resume that they can send; unless you are unable to pay for an experienced freelancer, you should make sure you take the time to look over these resumes, paying close attention to the resumes that show a track record of good work and a great deal of experience.

Ask for samples: A great way to narrow down the "applicants" for a freelance job is to ask for samples of their work, but an even better way (perhaps the best way of all) is to ask them to create samples for you off of a unique "test assignment." When you take this final step, you will be able to truly discern which of the qualified applicants are the right applicants for the job you have in hand!

Friday, December 12, 2014

Trending Upward At Your Job

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One thing that can be frustrating is when you spend a lot of time working at your job, but feel that you are not getting the recognition that you deserve for all the hard work you are putting in, and perhaps the worst thing of all about feeling this way is that it can seem like there is really nothing you can do to improve the situation. There are a few specific things you can keep in mind if you have ever experienced this feeling of under-appreciation at your job, starting with the concept that you should look at your job (and your job performance) the same way you would look at stock, realizing that if you are not trending upward, this means that you are trending down.

When it comes to to making sure that you are always feeling like you are trending upward at your job, the first step is to always take care of the duties you are supposed to be taking care of - which means, you should pay close attention to the things that are expected of you, and you should do everything you can to get these things taken care of.

The next step for making sure you are always trending upward at your job, after you have made sure you are always taking care of your responsibilities, is for you to also do your best to go over and above what is expected of you; instead of simply taking care of your duties, also take care of them so well that the people above you notice!

And not only should you focus on going over and above with the things that are expected of you, but you should also focus on finding other things on which you can go over and above - looking for things that are not "expected" of you, but that will nevertheless be beneficial for you to do.

When you place an emphasis on these three areas - making sure you are always doing what is expected of you, doing a better job at these things than expected, and looking for things you can do that are not expected of you - you will be taking steps to ensure upward movement at your job, both in your performance, and in the rewards you reap!

Thursday, December 11, 2014

Making Your Website Easy To Use

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Regardless of whether you are running a website as a means to promote your business, or as a way in which you can try to make a bit of extra money, one important thing will be that you are making sure to pay attention to the principles of search engine optimization; at the same time, however, it is easy to become so wrapped up in your search engine optimization efforts that you forget about all the other things about running a website that are important - including making your website easy to use!

In making your website easy to use, the first thing you should focus on is providing an easy way for your readers to share your site with others; when you include links throughout your site that make it easy for people to share content through such areas as Twitter, Digg, Google Plus, and facebook, you will increase the backlinks you create, and will increase the traffic that comes your way as well!

As you attempt to make your website easy to use, the next thing that will be important for you to focus on is making it easy for people to navigate your site; on your site, you should include a search bar that enables people to search for specific content on your site, and categorize your posts in such a way that it will be easy for visitors to seek out something specific.

And in making your website "easy" for users, perhaps the most important thing of all you can do is make it easy for your visitors to get lost in your site; when you include plenty of links within the content of each post you write, readers will click on these links, and continue sinking deeper and deeper into your site! And it just about goes without saying that the deeper a reader goes into your site (and the more time they spend on your site), the more likely they are to keep on coming back to your site over and over again - and to bring others with them as well!

Wednesday, December 10, 2014

Tips For Getting Hits On Your YouTube Videos

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There are a number of ways in which people use YouTube, ranging from using it for fun, or to try to get famous, or even for their business. Regardless of how you are using YouTube, it is a relatively useless tool if the videos you are posting are not getting any hits! Especially if you are using YouTube in order to promote your business, it is important to know how to get hits on your video.

Of course, in order for a YouTube video to get hits, it must be something that people will share with others. This is the magic of YouTube - the fact that a video can be posted only once, but that other people can spread it around until it has been seen all over. One of the keys to making videos that people will spread around is making videos that are actually relevant. This does not meant that you need to be inauthentic or "hip" in some way in your videos; it just means your videos need to be something people care about! If you are using YouTube for your business, this can be as simple as making a video about a promotion, or making a video with a message to your customers.

Of course, it certainly will not hurt for your video to be funny - after all, funny videos get spread around much more quickly! Short videos also tend to do better than long ones - and even though this can be difficult to stick to, it is also important. Short videos are much easier to watch, and with them it is much easier to leave your viewers wanting more. And leaving your viewers wanting more is another one of the biggest keys; if you do this, they are much more likely to want to watch the video again and again.

Those companies who have figured out how to use YouTube effectively have discovered that it can be a huge benefit. And you will be well on your way to employing YouTube in an effective manner yourself, once you begin to follow these tips.

Tuesday, December 09, 2014

Tips For Avoiding Bad Neighbors On Your Website

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When you hear the term "bad neighbors," you are likely to think about those people who live next door to you and play their music as loudly as possible late at night, or run their motorcycle in their driveway early in the morning, but when it comes to your website, there is such a thing as "bad neighbors" as well - and as annoying as those bad neighbors in real life can be, the bad neighbors of your website can hurt you a whole lot more, as it is search engines who determine what to do about your bad neighbors!

Beyond the basic SEO factors that most people tend to focus on, there are a lot of more complicated things involved, and one of these things is the "neighbors" you are creating; search engines determine your neighbors to be those sites you are linking to, and (to a lesser extent) those sites that are linking to you, and this can actually have a much bigger impact on your search engine ranking than you might have realized.

If you want to keep from creating bad neighbors, it will be important that you stay away from linking to any sites that are unrelated to yours (for instance: if you have a site that deals with car parts, do not link to a site that is centered around selling children's toys!), and you will want to avoid any sites that search engines are likely to view as disreputable - such as sites that contain malware, pop-ups, adult content, offensive content, gambling, or just about any other unsavory activity.

Of course, it is easy enough to avoid linking to bad sites once you realize that this is important, but one thing that is more difficult (in fact, that can be practically impossible!) is making sure that negative sites are not linking to you! Of course, search engines don't give much weight to this, as you would then be able to create negative sites and use them to link to your competitors, thus dragging down their rankings, but they do give a bit of weight to this - so in addition to making sure you are linking to good sites, make sure (as best you can!) that the sites linking to you are also good, and in this way you can ensure that you have good online neighbors.

Using Study To Advance In Business

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Lots of people think that "knowing the right people" or "just getting lucky" are the only ways to get the promotion or the raise they feel they deserve. While there is a small sliver of luck when it comes to advancing in business, however, most people give this sliver far more credit than it deserves! The mistake many people make in business actually has nothing to do with luck; it is simply a misstep of failing to be prepared to take advantage of (or to even recognize!) their opportunity when it arises. Whether you are a small business owner, an employee at a large company, or even a manager hoping to move up higher in the ranks, it is important that you understand the value of studying to advance in business.

For small business owners, this study should take the form of understanding what their competitors are doing. This does not just mean that you should understand what they are doing wrong, either; take a good look at your strongest competitor and figure out what they do right!

If you are an employee in a large corporation, it can often feel as though it is impossible to ever get noticed. With so many employees who are just like you in so many ways, it can seem absolutely random whether an employee's hard work gets rewarded or not. If you are an employee in this position, it can seem like all your studying is getting you nowhere at all. But if you continue to increase in knowledge and expertise regarding the corporation for which you work, you will be prepared to seize your opportunity when it comes - and the law of averages holds that this opportunity will come in time!

It is very easy for managers to sit back and forget that there is still more to accomplish. But as a manager, it is important that you not only continue to study to open up doors for advancement, but that you also study in order to enlighten those in your charge!

Begin to study your business and the businesses around you; it only takes thirty minutes of study each day, and you will begin to grow and to become prepared to seize your opportunity when it comes along at last.

Monday, December 08, 2014

Making Your Blog Look Good

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There are lots of different reasons why you might choose to start a blog, ranging from starting a blog for personal use, as a promotional tool for your business, or even just as a means to connect with and interact with others; regardless of the purpose behind your blog, however, it will not be much use to you if no one is reading it – and one thing you should realize about a blog is that it is unlikely to keep many readers if the blog itself is an eyesore, even if the content on the blog itself is great!

The first thing you will want to pay attention to when you are trying to make sure your blog looks good is the color scheme you are choosing; a lot of people make the mistake of picking out colors that are too harsh or too dark, which puts the reader in a position where they have to strain their eyes just to look at the page, and many of these people will end up going elsewhere for their blog reading so that their eyes will not hurt so much!

Another thing that can cause people's eyes to hurt or get tired, and can therefore cause these people to simply head elsewhere, is font that is too small or too difficult to read; when picking the font for your website, go with something that people are used to seeing, and make sure you are also keeping this font large enough that people who maybe do not have perfect eyesight will still have no problem reading it.

And of course, having plenty of space that is not covered by text is one thing that will be appealing on a website; leave plenty of white space on your site, and also sprinkle some pictures and other forms of media across your site, as this will keep the site from appearing so overwhelming that no one wants to try to tackle it!

As you set up your website with these tips in mind, making sure that your website is both easy to look at and easy to enjoy, it will be much easier for you to grow the readership on your site, and to experience all the success and benefits that come with this!

Sunday, December 07, 2014

Tips For Making Your Customers Feel Important

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If you are a business owner, it will be easy for you to look at your customers as nothing more than dollar signs, but while it is true that the primary function of your customers - as far as your business is concerned - is to bring in money for you, it is also true that your customers are unlikely to remain your customers (and are unlikely to keep bringing you those dollars!) if you do not treat them valuably.

Most business owners are aware of the fact that about ninety per cent of a company's business will typically come from ten per cent of its customers (in other words - there is nothing more valuable to a company than its loyal customers!), and this is exactly why treating your customers as if they are more important to you than the simple value of their money is absolutely vital; as you are find ways to make your customers feel valued, you will create more and more loyal customers, and this will bring more and more money your way.

Making your customers feel like you care about them is one of the best ways to make your customers feel important; one of the best ways to do this is to begin to learn the names of your customers so that you can greet them by name when they enter your store - and you will also want to chat with them whenever they are in the mood to chat, as this will allow you to get to know more about them, and will give you things that you can ask them each time they come shopping at your store.

And if you create a rewards program, or a frequent shopper program, this can be surprisingly effective; create an email list (or a special section on your website) for "members," and provide these members with special coupons, and even notify them early of special deals and promotions that they can take advantage of.

There is a whole lot more involved in running a successful business than just providing a good product or service - and as soon as you start making your customers feel important, you will be one step closer to this "so much more," and to the success that it brings.

Saturday, December 06, 2014

Three Ways To Increase Your Online Presence

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One thing that will be extremely important if you have a business of your own will be that you are able to get the most out of all the great benefits offered by the Internet; after all, the Internet can be a great way for you to connect with your current customers, and can be a great way for you to gain new customers without spending a dime on advertising, but if you are not taking the proper steps to get the most out of your online presence, you will fail to capitalize on all the benefits the Internet has to offer!

The first thing you will want to do in order to make the most out of the Internet for your business is make sure you have a website; if you already have a website for your business, this might seem like an elementary need, but there are many small businesses out there wondering why they are not succeeding, and they have not even taken the time to build a website!

After the website for your business has been set up, it will be important that you make sure you are not just blindly adding content to this site, but are instead taking the time to learn as much as you can about the principles of search engine optimization, and are using these principles in order to ensure that you are showing up highly in search engine searches - as this will go a long way in helping you to gain new customers through the Internet.

And finally, make sure you understand the fact that social media (that is, such tools as Twitter, facebook, and LinkedIn) can be a huge benefit in allowing you to connect with your customers and your potential customers; create an active presence on these sites, and you will be able to enjoy all the benefits that come as a result!

When it comes to building a successful business, there will be a lot of things that go into this, but when you take these steps to get the most out of the Internet, you will be a whole lot closer to achieving that success you desire!

Tips For Using Social Media To Promote Your Business

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One of the greatest tools at the disposal of any business these days, in order to help them promote their business, is social media, but one issue many people face when it comes to social media is that they do not know how to use it to their advantage in an optimal manner, and because of this, they do not get nearly as much out of social media as they should be able to.

That you should use social media to interact with with customers and potential customers is the first (and perhaps greatest) rule of social media; the main reason social media is so popular is because it gives people a great way to connect and interact with others - not because it gives them a great way to get something sold to them - so meet people at their desires by using social media as a tool for interaction!

Another reason why social media is so valuable for businesses is because it makes it easy for people to share information; although you will be using social media primarily to interact with people, there will be times when you use it to share important or useful information with those who you are connected with - and when you do this, you should also encourage these people to use their social media presence to share this information with others!

And finally, you can come up with ways to incentivize sharing - such as random drawings held for those who have spread the word through social media - and you can use your website as well as social media to let people know about these opportunities; in this way, you will increase the chances that people will share your site with others, and will thereby increase the effectiveness of your social media efforts.

As you work on social media as a means to drive your business forward, keep these tips in mind, and soon you will find that the results you desire are coming along as well!

Friday, December 05, 2014

How To Keep The Look You Want While Getting The Job You Want

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There are lots of things that are important to men, but two of the things that will tend to be among the most important to men - especially to young men - is that they have the "look" they want to have, and that they also have a job that makes them feel like going to work each day is fulfilling and productive. Of course, one of the problems with these two desires (again, especially for young men!) is the fact that the desires of keeping a specific, desired look and having a specific job are sometimes in direct conflict with one another; if you have found that this is the case for you, here are a few things you can consider doing in order to keep the look you have while also keeping the job you want.

If you have a beard (and if it is important to you that you be able to keep a beard!), you should be able to get away with this as long as you keep the beard trimmed, and if you want to keep the beard fairly long, it will help a lot if you keep your hair short and styled as a counterbalance.

If you take the right approach, long hair will also be passable (and can even be sharp-looking); make sure you are still dressing sharp, and keep your face clean-shaven (or, at least, keep your beard trimmed close and well-manicured), and you will look great!

And if you are wanting to have both the long hair and the beard, realize firstly that there are some jobs for which this will be acceptable, and realize secondly that you will be far more likely to be able to get away with this if you make sure you are doing a tremendous job at work! In fact, doing a tremendous job at work can allow you to get away with just about any look you want - just make sure you keep up the good work, or your desire to keep a specific look just might cost you your job!

Thursday, December 04, 2014

Tips For Making Money Off Of Antiques And Garage Sales

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Picking up new ways to make money is always a nice thing to do, and while many people tend to look for “conventional” ways to make money (which often leaves them wishing there were more available options as far as “conventional” ways go), you will probably have much better success looking for ways to make money through unconventional means. If you are starting to look for some unconventional means by which you can pull in some extra cash (or by which you can eventually even make a living!), one thing to consider is trying to make money through antiques and garage sales – but not through your own antiques and garage sales, either!

A short walk through an antique store can leave you feeling like everything in the store is priced way too high – but the amazing thing is that a handful of the items in each of these stores (not all, but a handful!) are actually great deals compared to what the same items are fetching on such sites as eBay. In order to make money by selling antiques, you should go antique shopping and see what catches your eye; once you have priced a number of items you think might be worth reselling online, you can check on such sites as eBay to see what these items are selling for, and if they are selling for far more than the price at the antique store, you can purchase the item and resell it yourself!

If selling items from the antique store can be likened to winning a small jackpot, buying and selling items from garage sales is like the meat and potatoes of income – you won’t make a ton at once, but you should always be able to get a steady influx of money. People who throw a garage sale are usually just moving or remodeling their house, and this means that they are less interested in making money than they are in getting rid of everything; because of this, you can often buy great items for anywhere from a quarter to a couple dollars, after you have stockpiled from garage sales, you can start listing these items online for whatever they will fetch – making several dollars of profit from every item!