Tips For Making Your Customers Feel Important

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If you are a business owner, it will be easy for you to look at your customers as nothing more than dollar signs, but while it is true that the primary function of your customers - as far as your business is concerned - is to bring in money for you, it is also true that your customers are unlikely to remain your customers (and are unlikely to keep bringing you those dollars!) if you do not treat them valuably.

Most business owners are aware of the fact that about ninety per cent of a company's business will typically come from ten per cent of its customers (in other words - there is nothing more valuable to a company than its loyal customers!), and this is exactly why treating your customers as if they are more important to you than the simple value of their money is absolutely vital; as you are find ways to make your customers feel valued, you will create more and more loyal customers, and this will bring more and more money your way.

Making your customers feel like you care about them is one of the best ways to make your customers feel important; one of the best ways to do this is to begin to learn the names of your customers so that you can greet them by name when they enter your store - and you will also want to chat with them whenever they are in the mood to chat, as this will allow you to get to know more about them, and will give you things that you can ask them each time they come shopping at your store.

And if you create a rewards program, or a frequent shopper program, this can be surprisingly effective; create an email list (or a special section on your website) for "members," and provide these members with special coupons, and even notify them early of special deals and promotions that they can take advantage of.

There is a whole lot more involved in running a successful business than just providing a good product or service - and as soon as you start making your customers feel important, you will be one step closer to this "so much more," and to the success that it brings.

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