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Thursday, January 09, 2014

How To Create Unique, Quality Content On Your Website

It is easy to complicate things when you are looking at the elements of search engine optimization on your website, but while there are certainly plenty of things that go into how your website will be ranked by search engines, the main thing you should focus on within your website is creating content that is quality and unique; of course, this is a somewhat vague directive in and of itself, and for this reason it is beneficial to take a closer look at exactly what is meant by "quality and unique" content.

Quality content: First of all, you should be aware of the fact that there is a difference between valuable content, and content that will actually be valuable to those who are visiting your website; if you have a website that focuses on auto repair, a high-quality blog post about polar ice caps will not be valuable to your visitors - and even though this is an extreme example, it should help you understand exactly what it means to write quality content! You should make sure that each thing you write on your website should be valuable to the people who will be coming to your site.

Unique content: The first focus in writing unique content should be that you are writing content that is unique to your own site; when you are writing about topics that other sites are not covering - or when you are writing about a topic from a different angle than other sites are writing from - you will increase the likelihood that visitors will share this content with others, and that you will increase backlinks and traffic (not to mention search engine rankings) as a result. And when it comes to unique content, it will also be important that the content you create is unique within your own site; if you lift things from other areas of your site, or if you cover the exact same topics over and over again, this will not be good for your search engine rankings - but if you continue to allow your ideas to evolve, and continue writing unique content, your site will continue to thrive!


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Dealing With Frustration At Work

One of the most important things when it comes to being productive and successful at work will be understanding how to deal with frustration at work; after all, it is far more difficult to be productive and successful when you are stuck dealing with frustrations! Of course, one of the main reasons why you are likely to find that frustrations at work can be detrimental to your productivity is because they take your mind away from work, creating a sort of dam that prevents you from getting as much done as you should - and if you want to be able to continue being productive when these obstacles occur, you will need to know the steps to take!

There are two types of frustrations you will encounter at work: those frustrations that come as a result of things that are in your control, and those frustrations that come as a result of things that are out of your control; the first step to dealing with frustrations at work is identifying what sort of frustration it is.

If you are dealing with a frustration at work that has come your way as a result of something you have control over (either partially or fully), you need to take some time to figure out what you can do differently; you might not be able to solve the frustration completely just be changing what you are doing, but you can certainly make the situation feel quite a bit better.

As for frustrations that come your way as a result of things that you do not have any control over, these are a bit more difficult; such a frustration requires you to practice (and become adept at) "simply letting go" - simply realizing you can do nothing about an issue, and recognizing that you will only exacerbate your frustration by worrying.

Once you have gotten into the habit of breaking your frustrations at work into these two categories, and once you begin to react to each category accordingly, you will be well on your way to no longer being bothered by the frustrations you face at work.


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Wednesday, January 08, 2014

How Do I Get A Small Business Loan?

These days, there are plenty of people who are thinking of maybe starting up their own small business - either because of layoffs, because of the difficulty in getting a job in the current job market, or simply because of a dream someone has to work for their own self - but before you can start a small business of your own, you will need a small business loan! When you know what you are doing, it is not difficult to procure a small business loan - but of course, you must first know what you are doing!

The first major step in getting a loan to start your small business is to write a detailed business plan. In this business plan, you need to make sure you project the first three years - at least - of the business you plan to start, and the plan should be as detailed as possible (including your startup expenses and your projected month-by-month profits over that span of time).

Most people naturally assume that a national bank is the best place to go in order to get their small business loan, but it can actually be more difficult these days to get a loan from a national bank because of the recession. A better method these days might be to call up the bank manager of a local bank and set up a meeting - in this way, you can make a connection with someone who is high up in the local business hierarchy and can have a better chance of procuring a loan, all at the same time.

Finally, for the bank, you will have to do your monthly debt-to-income ratio and will have to also give them a record of your last three income tax returns. After this, the bank will do a credit check on you, and then - if all goes well - they will be able to give you that small business loan you need so badly! Once you have this loan, you will be able to start your business, and then the fun parts of running your own business can begin at last!


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List building - Ad Swaps

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Ad swaps are where you send out an ad to your list promoting someone else’s squeeze page and then someone else does the same for you to their list. 

So it’s similar to solo ads except for no one is buying anything; you’re just trading off ads.
The place where everybody has moved to these days is called safe-swaps.com.

 Now people are over-mailing their lists with ad swaps. 

They’re doing way more ad swaps so they’re getting less response from the subscribers.
Retention rates are going down, click thru rates are going down, but if you still want to generate hundreds of subscribers per day, you still can do that. 

The key to profiting from ad swaps is the same key to profiting with solo ads, which is your sales funnel.  So if you’ve got a good sales funnel, you can use it for your ad swaps.Also, ad swaps are a great way to test your sales funnel before you start buying something like solo ads. You’re probably going to get less quality subscribers from ad swaps than you are solo ads, yet it’s still a good indication of whether your sales funnel will convert traffic into sales.

And that’s what’s necessary to profit with ad swaps, because you’re not promoting anything that’s going to be making money directly to your list; you’re promoting someone else’s squeeze page, so you’re relying on the traffic coming from the JV partner’s list to your sales funnel. 

 Think about how simple this business is right here. 

1. You put together a sales funnel
2. You do ad swaps every day.
3. You track your different traffic sources to see which ones—which ad swap & solo ad providers—are sending you the best quality traffic that converts into subscribers and sales
4. You test your sales funnel every day until you’re converting the maximum amount of visitors who land on your page (which List Hijack does for you). 

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Tuesday, January 07, 2014

Tips For Timing Your Request For A Raise

With the way that the economy is right now, many people are in a position where they feel that it would sure be nice if they could get a raise at their job - but at the same time, many of these same people are in a position where they are nervous about asking for a raise, lest this request cause their superiors at their job to look at them in a negative light. In all actuality, it is true that management expects their employees to seek raises - and when the employee in question has been doing a great job at work, this is not at all an offensive request - but even once you realize that this is the truth of the matter, it will still be important that you understand how to time your request for a raise correctly, in order to maximize the end results.

Waiting for your annual performance review is the best way to ask for a raise; you can go into the performance review, if you have been doing an excellent job at work, knowing that it is likely you will be commended for the hard work you have done; when the performance review begins to wrap up, be prepared to present your case for a raise - not only letting your boss know that you would like a raise, but also letting them know how much you feel you deserve.

On the other hand, if there is not a performance review upcoming for you, or if you work at a company that does not conduct regular performance reviews, figuring out the right time to ask for a raise can be a bit more difficult. The main thing you should realize is that you should request a raise when you are in the setting of a formal meeting; with no performance review looming on the horizon, you should request a meeting with your boss, and in this meeting you can present a clear case as to why you deserve the raise you are requesting.

And one mistake a lot of people tend to make is that they are afraid to ask for a raise - but once you get past the fear of asking for a raise, you will also need to keep yourself poignantly aware of the fact that there is a right time and a wrong time to ask for a raise, and if you realize you are approaching this at a "wrong time," you should be ready to bail and wait for another opportunity!


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Three Things To Get You Started Making Money Online

The idea of making money online is certainly something that appeals to a great number of people - but the fact that it appeals to a lot of people certainly does not mean that a lot of people know what they are doing in this area; in fact, the majority of people who try to make money online have no real clue what they are doing, and this means that you will be in a great position to pass them by if you pick up on some of the key points to making money online.

The first thing that will be important is that you stick to the basics of search engine optimization, which means doing everything you can with keywords and tags on your site; when you do this, you will lay a good SEO foundation on your site, and will effectively let search engines know what they should be looking for as their robots scan your site.

After you have applied these SEO basics on your site, you will want to move off-site for another one of the most important search engine optimization aspects: backlinks; backlinks are the links from another site that point to yours, and because of how valuable backlinks are in regards to SEO, it will be worth it to make the effort to connect with other sites, and to try to stir up links as best you can.

And finally, realize that you can connect with people even outside of search engine optimization through going to other people's websites and through creating a strong and active social media presence; this manner of "going to where the people are" will help you bring them back to your site, and will help you make more money.

When it comes to making money online, traffic is the key to success - and while each successful online marketer ends up finding their own unique path and approach, these keys will help you to get started on the road to generating tons of traffic yourself!


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Monday, January 06, 2014

SEO: Hiring Out Versus Going It Alone

If you have a website for your business, you have probably come to realize how important it will be for you to boost this website's online visibility (after all, you are unlikely to get a lot of visitors to your site if no one knows that your site exists in the first place!), but while this might seem like a straightforward issue, there are a couple complications that come into play when you are trying to boost your website's profile: namely, whether it is better to do this yourself, or to hire someone else.

While it would be great if there were an across-the-board answer to solve this problem, the truth is that the answer to this question will be different for every different company.

SEO (which stands for "search engine optimization") is the process of causing your website to appeal to search engines - and there are actually people who are "SEO experts," and who make a living doing SEO work for different websites; the good news about hiring one such expert, of course, is that they are able to quickly carry your website to the top of search engine rankings pages, but the bad news is that they often charge an arm and a leg to do so!

When trying to figure out whether or not you should hire someone to do your SEO work, the main thing you need to determine is which is more valuable for you: your time or your money. For some people, it will be worth the money they save for them to study up on SEO themselves, and to build their website on their own; on the other hand, there will be those who will lose more money in the amount of time it takes them to learn and implement all this stuff than the money they would pay someone else to do it - in which case, it is well worth hiring out!

Of course, it doesn't really matter how you get to the desired end result (that is, a website that ranks highly on search engines) so much as it matters that you get there somehow - but with this knowledge, you will be able to decide whether you want to get there on your own or hire someone else to help.


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Sunday, January 05, 2014

Exploring The Four Most Important On-Page Ranking Factors

When you are working on search engine optimization efforts for your website, you will want to be focusing your efforts on both your on-page and off-page ranking factors; of course, each is as important as the other, but because of the fact that on-page ranking factors give you more control, this is the best (and most natural!) place to start for exploring the things you will want to do.

When it comes to the on-page ranking factors on your site, the first thing you will want to look at is your text, as your text will be a big part of where search engines end up ranking you; firstly, it will be within your text that you put your keywords - which are a big part of the way search engines see your website - and secondly, readers will read your text, and they will be more likely to share it with others (and to keep returning themselves) if it is good!

When it comes to the work you are doing within your own website, the next thing you will want to focus on is your headings and subheads; this might seem like something you can push to the side, but realize that search engines use these tags to determine what your site contains, and to determine the order of importance of your content, so taking advantage of these will help you quite a bit!

Another thing worth paying attention to on your website is the text used in your navigation menus; rather than labeling different pages as "Page 1," "Page2," and so on, label your pages with descriptive keywords, as this will help visitors and search engines alike.

And finally, one of the most important things of all on your website (and one of the most often overlooked aspects of search engine optimization) will be the tags that readers do not see, but that search engines do; take the time to properly apply everything from image tags to title tags to meta description tags, as all of these things will go a long way in positively influencing your search engine ranking!


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Saturday, January 04, 2014

Making Your Website Easy To Use

When you are running a website - regardless of whether you have this website in order to promote your business, or in order to try to make a bit of extra money - one thing that will be important is that you pay attention to the principles of search engine optimization; at the same time, however, it is easy to become so wrapped up in your search engine optimization efforts that you forget about all the other things about running a website that are important - including making your website easy to use!

In making your website easy to use, the first thing you should focus on is providing an easy way for your readers to share your site with others; when you include links throughout your site that make it easy for people to share content through such areas as Twitter, Digg, Google Plus, and facebook, you will increase the backlinks you create, and will increase the traffic that comes your way as well!

As you attempt to make your website easy to use, the next thing that will be important for you to focus on is making it easy for people to navigate your site; include a search bar on your site that enables people to search for specific content on your site, and categorize your posts in such a way that it will be easy for visitors to seek out something specific.

And perhaps the most important thing of all you can do in making your website "easy" for users is for you to make it easy for your visitors to get lost in your site; when you include plenty of links within the content of each post you write, readers will click on these links, and continue sinking deeper and deeper into your site! And it just about goes without saying that the deeper a reader goes into your site (and the more time they spend on your site), the more likely they are to return to your site again and again - and to bring others with them as well!


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Tips For Getting Hits On Your YouTube Videos

People use YouTube in a number of ways; some people use it to get famous, some people use it just for fun, and some people use it for their business. Regardless of the way you yourself are using YouTube, it is not a very helpful tool if you are posting videos that do not get any hits. Especially if the reason you are using YouTube is to promote your business, it is important that you learn how to get hits on your videos!

Of course, a YouTube video must be something that people will want to share with others, if you want it to get hits. This is the magic of YouTube - one person can post a single video, and this video can be seen by millions as others start to spread it around. One of the keys to making videos that people will spread around is making videos that are actually relevant. This does not mean that you need to try to be "hip" with your video; all it really means is that you need to make sure your video is about something people will care about. A couple great ways to do this if you are using YouTube to try and promote your business is to make videos about promotions, or to make videos with messages to your customers.

Of course, it never hurts for a video to be funny, either, as funny videos tend to get spread around much more quickly. You should also keep your video short - and this can be one of the most difficult aspects of all, but it is also one of the most important. Short videos are much easier to watch, and with them it is much easier to leave your viewers wanting more. And this is another one of the biggest keys: you should always leave your viewers wanting more, as this will cause them to watch it again.

The popularity of YouTube has turned out to be a huge benefit to those companies who have figured out how to employ it in an effective manner. And once you begin to follow these tips, you will be well on your way to employing YouTube in an effective manner yourself.


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