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Wednesday, February 26, 2014

How To Get People To "Like" Your Business On Facebook

As the world of consumers progresses, it is important for (in fact, it is downright necessary for) businesses to progress and adapt to the changes in the business landscape if they want to remain competitive, and one of the biggest ways these days by which businesses must adapt it in the use of social media; most businesses these days have cottoned onto the fact that they need to have a Facebook page in order to remain visible in the social media stratosphere, but one thing that remains a mystery to many of these companies is exactly what they should do in order to get people to "like" their Facebook page.


Clickbank Products In your efforts to get people to like your Facebook page, the first thing you should be aware of is the fact that people will need to know that your Facebook page exists in order to be able to "like" it; make sure you devote space in your store to letting people know you have a Facebook page, and to encouraging them to visit the Facebook page and like it.

When a consumer visits a Facebook page for a company, they are unlikely to like the page (or to ever visit the page again) if the page has nothing on it but information about the business; try to drop the formality as much as possible on your Facebook page, making it fun and interactive instead of simply an “about as” for your business.

Another great way to use your company's Facebook page (and to get people to visit your Facebook page frequently) is to use this page as a way by which you can let people know about deals and promotions you are running; you can even run contests on your Facebook page, giving away something free to the people who are visiting at that moment!

As you begin to get creative with the way in which you use your Facebook page, you will get greater results from the Facebook page itself – so follow these tips, and add a few creative ideas of your own, and watch as your Facebook page begins to grow!


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Tuesday, January 21, 2014

Getting Along With Others On Your Project Team

If you are on a project team at work, it can be an absolute nightmare if you find that you do not get along with most of the people on your team. Especially if this project will be lasting for a while, and if you will be with these people each day, it is vital that you get along with them. Even though you might not care for everyone on the team, you can still get along with them (even the worst of them!) by following these tips.

You need to recognize, first and foremost, that it is not always important for you to prove that you are right. This can be especially difficult if you are on a team with a "know-it-all" who tends to frequently be wrong, but it is important to keep in mind nonetheless. Oftentimes, the majority of the members on a project team will be absolutely wrong about something, but this "something" will be something that has no real bearing on the project; you will begin to notice this as you realize that you do not always have to prove you are right. In essence, this will lead you to start picking your battles, learning to only correct the rest of your team at those times when it is necessary.

Picking your battles also extends to other situations, such as those conflicts and frustrations you will encounter and experience with the way others on your team work. In the end, if you only assert your strong opinions on a matter when it is actually important to do so, it will be better for both yourself and the project. Especially when you are around the same people every day, it can be difficult to be "the bigger man," but this will pay off in the long run.

Being the "bigger man" also extends to those times when someone else on your project team tries to take credit for work they did not actually do. In the end, your superiors will come to realize who did the work and who did nothing!

Being on a project team is supposed to be all about completing the project well, but it often turns out to also be about surviving to the end! When you follow these tips, you will be able to do more than just survive to the end of the project; you will also be able to thrive!


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Monday, January 20, 2014

Customer Loyalty: The Backbone of Any Successful Business

The true strength of any successful business is customer loyalty and any business owner will attest to this. There are many other benefits that are essential to a thriving business that can emerge from high customer loyalty. The question becomes how do you increase customer loyalty? There isn't one answer, but rather a combination of different methods that can help build customer loyalty. Many of these facets an how to employ them are included in a book released by the Harvard Business Review which details their importance.

Harvard Business Review on Increasing Customer Loyalty.

Customers that come back to buy again and also bring their friends with them to buy is the main idea behind the customer loyalty plan. This is a pretty simple idea, but executing it is not. To start on the path towards this kind of success make sure that your employees enjoy their jobs. If your employees are happy their happiness will spread throughout your business and to your customers. Your customers will then get the feeling that something good is happening at your business.

Turning negative situations that arise into positive ones is another step to take. Training in this skill will be needed by your employees, but since they are happy they should learn quickly. There is tremendous opportunity to deepen a relationship when a customer has a problem. Start with the idea of never saying no to a customer, make sure that they know you are making an exception just for them, and then exceed their expectations for a solution. Customers who emerge from this situation satisfied will refer in addition to remaining loyal.

Certain steps can be taken to increase customer loyalty, which has been learned by the Harvard Business Review through extensive research they've done.

The above ideas are just the beginning and the book goes into much more detail on the subject. Customer service is the focus of many aspects of customer loyalty, but the book points out others located in different arenas. All the topics concerning customer loyalty are reviewed to help you build a well rounded plan.


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