Number One - You need a WordPress blog
You absolutely have to have a WordPress blog.We all need a platform.
We all need a home base, a place where we can say, "Go here and see everything that I do."
One place where we can send all of our traffic, we can track real results so we can establish our brand and build trust.
WordPress does this better than anything else.
WordPress is free or it's very low cost to have installed. Plugins add all the extra power you need. You really don't need anything beyond that and WordPress is very, very easy to use. Google loves WordPress blogs too, so you'll rank very well by having a WordPress blog.
Number Two - You need content for that blog
Getting a blog is easy, but filling it up with content is hard, right? Not really so much.Content is much easier than most people think that it is. You really have three options when it comes to creating content easily for your blog.
Number one, you can write the content yourself.
The second solution, and this is great if you don't like to write, but you do like to read and you like to research, is curation.
You can curate the content from other sources. Curation means unlimited free content for your blog.
You find great content and you share it. That's what curation is.
Number Three - You need an autoresponder
An autoresponder is the next tool you need and you just have to have this.An autoresponder means email marketing. Email marketing has the biggest return on investment of any type of marketing and it's incredibly powerful.
An autoresponder is a must. It's simply a program that sends out email on a schedule. That's all an autoresponder is. So, you want a series of messages to go out. You don't want to do that every day yourself, you program them into this autoresponder and it sends it out on the schedule that you dictate. Very, very easy to do.
Number Four - You need a lead magnet
A lead magnet is a must. You've got to have a great lead magnet.What is a lead magnet?
It's a small piece of helpful content that you give away in exchange for a person joining your list.
You've seen this and probably participated in it.
You've probably joined a person's list because you wanted to get a free report. Then you downloaded it, you read it and you really enjoyed it.
That's a lead magnet.
Great lead magnets include things like how to guides, how to do a particular thing, resource guides, where can you get resources to do a particular thing, toolkits, cheatsheets, mind maps, checklists.
There's a long list of things that make for a great lead magnet.
Number Five - You need a page builder
What's a page builder?It's a program that builds beautiful landing pages.
What is a landing page?
Believe it or not, a landing page is simply a page someone lands on. That's where they go when they click a link.
- That could be a blog post.
- It could be a sales letter.
- It could be a squeeze page.
- It could be a thank you page.
- It could be a download page.
- It could be a million different things.
Number Six - You need tracking
Another thing you need is tracking.Tracking gets confusing for people, so let's break it down and keep it simple.
There are basically two types of tracking that matter most, click tracking and visitor tracking.
Click tracking means how many people click a link that you promote.
You send out a solo ad, you promote something on Facebook, you post a free ad on Craig's list, you send out an email, and you're asking people to click a link.
That's where click tracking come in. What they do after they click is also tracked by that click tracker.
Visitor tracking shows how people behave once they reach your site.
How long do they stay on your site? How many pages do they visit? Do they take any particular action that's important like joining your list or buying something?
For visitor tracking, you can use Google Analytics, which is totally free, and it's easier to use than you might think. Google actually has some really helpful tutorials on how to use Google Analytics.
Number Seven - You need traffic
Next, you need traffic.Everybody's chasing traffic.
That's fine because without traffic we really can't do all these other good things.
There are three types of traffic, basically.
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You've got cold traffic, warm traffic, and hot traffic.
Those are the three types of traffic. If you learn to think about them in that way it really would help you, because ultimately you want to build a capture system for each of these types of traffic.
Warm traffic, they know you a little bit, but they don't really trust you yet.
Hot traffic, they trust you. They're ready for Freddy. They want to get to know you better, buy a product from you, have a conversation or take the action you want them to take.
Cold traffic is made up of people who don't know you yet and they often come from paid ads or free ad postings or social media.
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