When it comes to making money online there is
nothing MORE POWERFUL than owning your own product.
When you have your own product you have
several BIG advantages over even the best affiliate marketers. Here are the top three.
- You keep 100% of the sale price, which means you can afford better advertising sources.
- You can recruit affiliates to drive traffic for you and only pay them after a sale is made.
- You become an attractive Joint Venture partner since you now have a list of buyers, not just readers.
There are
many more reasons why you want to have a product of your own. But those three alone should convince you of the money making power behind being a product owner.
But creating products
can be hard, right?
There are SO many steps.
- Have the idea.
- Do the research.
- Choose the format - written, live, video, membership, etc.
- Determine the best price point.
- Write a sales letter.
- Find qualified prospects.
- Buy advertising to drive traffic.
- Create the product.
- Put it online.
- Keep it updated and current.
- Provide customer support.
- And even more!
There are
THREE EASY WAYS to create your own products quickly and easily.
Method 1 - Resale Rights
The
absolute fastest way to "create" a product of your own is with resale rights.
When done right, resale rights products can do some amazing things for you.
- Provide you with a product you simply could not have created yourself.
- Put money in your pocket quickly.
- Give you a durable product that can be sold continuously.
- Empower you to set up an affiliate program of your own, so others can promote for you.
- And even more!
- You must buy resale rights products of the highest quality from the most trusted sources.
- The product you buy must make sense to you. In other words, you need to understand the product enough to see the path forward.
- There must be support if you need it. As a resale rights owner you will need a PayPal account (or other way to collect money). But you will also need to put a sales letter online. And your supplier should help you do that, or provide a recommended resource to help you.
- You must receive a sales letter, and marketing materials, that are proven to be effective. You do not want to buy rights products and then have to reinvent the wheel when it comes to marketing.
Finding great resale rights products can be a challenge. While you can Google “resale rights” and find plenty to choose from,
the quality will often disappoint.
When looking for resale rights products, I ask these two questions.
- What vendor do I trust online? If I have bought something from someone and been happy, my customers will likely be happy with products from that supplier.
- What person do I trust online? This can be hard to find, depending on your niche. But knowing the person behind the product can be huge.
Method 2 - Interview Others
This is a method of product creation that was popular about 10 years ago but lost its popularity (for reasons unknown to me) and is
now surging back.
- The product owner you interview wins because he or she gets exposure to new audiences.
- You win because you create a product by simply curating the information in the interviews into a product for sale.
- Your customers win because they get access to experts they would not normally know about for the lowest price possible.
Most people think that “interviewing” experts means being on camera in a live interview and asking probing questions.
Not true at all.
The goal here is not be Oprah but to
make it easy for the person being interviewed while
delivering value to the people who buy access to the interviews.
Since this article is not about doing interviews, let me close this section with two idea starters.
- Do an email interview. Write out five questions to which you would like to have answers. Email all the experts you can find in your niche and be transparent about what you are doing. Compile the answers into a PDF so that you can sell access to the downloadable PDF. Offering to share profits is very wise here.
- Use a simple technology like Skype (or Instant Teleseminar) to record voice interviews. Then sell access to the recordings inside a simple membership area using WordPress for access.
Method 3 - Outsourcing
Three keys to outsourcing effectively.
- Being able to see actual samples of the person’s work before placing the order.
- Communicating openly so that the outsourcer clearly understands what you are wanting and commits to delivering on time. That includes showing the potential outsourcer examples of what the finished product should look like.
- Establishing definite milestones so everyone is on the same page when it comes to expectations and timing.
Underlying this of course is the idea that you can afford outsourcing.
While it is easy to rationalize the expense of outsourcing by comparing it to what your time is worth, most people
forget to factor in the delays of setup and communication with outsourcers.
One major factor in outsourcing is to
find someone in your niche.
While there are some “general contractors” out there who are good, you really want someone who
understands your niche.
The last thing you want is to pay money and then have your outsourcer spend time
learning your niche.
- Which of these three methods appeals to you most?
- Have you ever tried any of the three?
- Do you have questions about anything in this article?
Having a product of your own really does
build authority, put you on the radar for
joint ventures, help you get
more traffic and
build your list much more quickly.
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