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Showing posts with label Difference between sell and presell. Show all posts
Showing posts with label Difference between sell and presell. Show all posts

Wednesday, June 15, 2022

How To Advertise An Affiliate Product - Presell.

 

The job of an affiliate is to presell.

This is the secret of becoming a successful affiliate marketer.

What is presell?

Instead of selling or pitching, a savvy affiliate marketer will share how he or his friend has benefited from a product, and show you how you can achieve the same.

That's presell.

In other words, he is building your confidence
- in him (by being personal),
- in the product (by showing how it has worked for him or his friend), and
- in yourself (by showing how you can achieve the same).

Presell works because it builds confidence.
Sales is a transfer of confidence.

Difference between sell and presell

You may wonder, what is the difference between sell-ing and presell-ing?

The difference is in the perspective.

If you talk like a salesman, you are selling. If you talk like a user sharing an experience, you are preselling.

See the example below..

A 'sell' message looks like this

Want to get 1000 leads for your business?
Accelerate your sales growth by 200%!
Be amazed by the results.
Click here to check it out.

A 'presell' message looks like this:

I just got 1000 leads for my business.
My sales have increased by 200%!
I was amazed when I saw the results.
Click here to check it out.


'Sell-ing' gives you the feeling of a salesman pitching to you. 'Presell-ing' gives you the feeling that someone is standing by your side, sharing something that is tried and tested.