How To Advertise An Affiliate Product - Presell.

 

The job of an affiliate is to presell.

This is the secret of becoming a successful affiliate marketer.

What is presell?

Instead of selling or pitching, a savvy affiliate marketer will share how he or his friend has benefited from a product, and show you how you can achieve the same.

That's presell.

In other words, he is building your confidence
- in him (by being personal),
- in the product (by showing how it has worked for him or his friend), and
- in yourself (by showing how you can achieve the same).

Presell works because it builds confidence.
Sales is a transfer of confidence.

Difference between sell and presell

You may wonder, what is the difference between sell-ing and presell-ing?

The difference is in the perspective.

If you talk like a salesman, you are selling. If you talk like a user sharing an experience, you are preselling.

See the example below..

A 'sell' message looks like this

Want to get 1000 leads for your business?
Accelerate your sales growth by 200%!
Be amazed by the results.
Click here to check it out.

A 'presell' message looks like this:

I just got 1000 leads for my business.
My sales have increased by 200%!
I was amazed when I saw the results.
Click here to check it out.

'Sell-ing' gives you the feeling of a salesman pitching to you. 'Presell-ing' gives you the feeling that someone is standing by your side, sharing something that is tried and tested.