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Twitter is seemingly everywhere these days - in the news, on the Internet, and even in casual conversation; what's more, we seem to hear whispers of all the ways Twitter can help us improve our business, but many of us - as hard as we try - cannot quite comprehend how using Twitter will help us grow our business. Of course, it's not like the concept of Twitter is all that difficult to grasp - after all, the site is really nothing more than short messages of 140 characters or less (a lot like a facebook status update, but with fewer characters), but the problem is more that it is difficult to understand the right way to use Twitter in order to make it a good tool for business. When you are attempting to use Twitter in order to promote your business, one of the big mistakes you will want to avoid is using this tool strictly to promote your business; while this seems like the natural approach to take (after all, if you're there to promote your business, you might as well do so), it can actually be extremely counter-productive, as most regular users of Twitter use the site as an escape from the drudgery of their workday responsibilities - and one of the things they are least likely to do is follow a company whose tweets contain nothing but business-specific information on products and tools and other business-related things! Instead, you should aim to also mix in items that will entertain or cause enjoyment for your followers - for instance, tweeting trivia questions about your business, or profiling a specific employee, and (with permission, of course) tweeting trivia information about them - and you can even consider using Twitter to give products away for free to your followers.
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