One thing that has caused networking to get a bad name lately is the bad name that has been created by salespeople; rather than being seen as people who truly believe in their products and want to help others, salespeople are seen as people who will do anything to convince others to buy something so they can make a quick buck. This perception has put many genuine salespeople in a position where it is difficult for them to convince people that they truly are genuine, and networking has followed suit; most people - rather than networking in order to get to know others who they can help, and who can also help them - end up networking with only one idea in mind: "How can these people help me get ahead?" This leads people to immediately put up their guard when they perceive that someone is "networking" with them, as they assume that the person is trying to "use" them.
In order to network the right way, you need to reach a point where you truly and genuinely care about the people with whom you are coming in contact - a point where you are not only hoping that these people can help you get ahead, but where you are also hoping you can help these people in turn!
When you approach networking in this manner, your true intentions will shine through, and rather than putting up their walls when you try to approach these people, they will greet you with open arms, ready and willing to help you succeed!
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