When it comes to making money online there are three elements that everyone MUST have in order to succeed:
1 – Something to sell
2 — A website that makes the sale
3 — People coming to that site and buying
Getting items 1 and 2 set up and in place are as easy as pie. In fact, you can have these in place in the next 10 minutes.
But it’s that third element, getting real people to come to your site and buy something, that has most people stumped.
Getting visitors to your site is called, in Internet terms, getting traffic. And there is no other topic on which so much is written, and so much is wrong.
There are basically two types of traffic:
What this means is that you are going to have to pay for traffic through either your efforts (free traffic) or your pocketbook (paid traffic).
Everybody pays… some with time, others with money. I’m sure by now you know that the “three click” wonders don’t work for anyone … except the people selling them!
So there is paid traffic and free traffic. Nothing more. Nothing less. Let’s look at each and see how they work.First, an overview of free traffic methods that actually work, and some to avoid.
Free Traffic
Can you really get absolutely free traffic to your site? Maybe.
Can you build a business based on this traffic? Sure
BUT - and there is always a but – you will have to learn how to get it and work hard as well. If that’s okay with you, let’s look at how it works.
Here are the main sources of free traffic, along with a word about each…
SEARCH ENGINES
Often touted as the #1 way to get free traffic, the tactic here is to get your site listed in the venerated ‘top ten’ search results. You can’t trick the search engines, like Google, so the best way to do this is to provide content, and lots of it.
Create a content rich site and the search engines will reward you by displaying that site when people search for the type of information you provide. But the content must be high quality and must be original. No rehashed PLR content for you. That will only get you banned, busted and begging for mercy.
FREE ADS
They are free, which is good. They usually don’t work, which is bad.
If you can get a free ad in a place where ads are usually sold, like the free ad you get for subscribing to some ezines or classified ad sites that are visited by people, then it might be worth the time.
BUT - ad blasters and automated submitters do not work in testing and are to be avoided.
ARTICLES
Without a doubt, marketing with articles is the #1 free traffic method.
All you have to do is write a short article – about 500 words works best – that describes a problem people face and also provides ways to solve that problem.
Once your article is written, you can submit it to article directories, ezines, other website owners, and more to get the widest possible distribution.
Write and submit an article a week and very soon you will get very interested visitors who are proven to buy.
VIRAL MARKETING
Viral marketing basically means creating something of value that others can give away while making sure you benefit from it being given away.
The key here is that you both win when the product is given freely.
In most cases, the person who gives the book away for you wins by providing good information that they don’t have to write.
You win because the product contains links back to your site.
The most common form of this is either software or a short e-book or report.
Creating a viral marketing e-book is a win-win situation. You win because the links in the product are yours, so you get paid when people click. Readers win because you provide valuable information and they can give the booklet free from their website.
PUBLISH AN EZINE
Publishing an ezine is highly profitable and easy to do. All you need to do is gather, or write, articles about a specific subject and publish an ezine (like the one you are reading now) on a schedule. That might mean every week, or every month.
You can get great articles from all sorts of places, like article directories or ezine directories.
PUBLISH A BLOG
This is super easy today. If you have a hosting account, the chances are you have blogging software on that account free. If not, you can always use Blogger.
The basic idea here is the same as a website … provide great content and the search engines send people.
Set up a blog today, provide great content, and the search engines will send traffic over time.
PARTICIPATE ON FORUMS
This is an excellent, and free, way to earn while you learn. The idea here is to visit forums that are specific to your site and post questions or make comments.
This works well if you understand reciprocity and are wiling to give a bit before you receive. It does not work at all if your forum post is simply an ad in disguise.
As you can see, there are many ways to get free traffic to your site. These methods take time that could be spent doing other things.
But if you have more time than money at this point in your life, these techniques will work to get traffic to your site.
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