Thursday, November 19, 2015

Carrying Someone Else's Business Cards With You

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If you are in business, you understand all the reasons why it is wise to carry your business cards with you everywhere. After all, you never know who you will meet, and when you meet people, you never know who that person is or who that person might know. You are always ready to pass your business card along to someone who might be a future client or customer if you have a stack of your business cards with you. But while most people in business know the benefits of carrying business cards with them, and practice this sound business practice without any problems, far fewer businessmen and businesswomen ever think to carry around business cards that belong to someone else. Carrying others' business cards can be very prudent indeed, and here are just a couple reasons why.

Conversations with strangers are golden opportunities; as a businessperson, you understand this. Each opportunity for conversation with a stranger might be the opportunity that will open brand new doors for you. But oftentimes, people will be turned off if they think you are starting a conversation with them strictly because you wish to sell them some sort of product or service. Naturally, people are protective of their money; they don't want to talk to you if they think you're trying to get some of their money in your pocket! But you have a pocket full of safe conversation starters at the ready when you have others' business cards. Perhaps you will overhear someone in a shop in the mall, talking about how they need a plumber. If you are equipped with your favorite plumber's business card, you have an open door to slide into the conversation. "Pardon me, but I heard you mention your need for a plumber; here, take this card - this guy has worked on our house before, and he has been great!" You have now entered their conversation without trying to sell them anything at all. Eventually, the conversation is sure to circle back around to you, and to what you do.

People are also inclined to remember someone who helped them out without receiving anything in return. Whenever the conversation does come back to you, you are sure to give away one or two of your own business cards. This person is sure to remember you next time they need a product or service like yours, and you will have a new client or customer on your plate!

This might seem like a small step in improving your business, but you never know what "small step" might turn into your next big thing.

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