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Wednesday, April 30, 2014

Your Marketing Plan and Social Marketing

The constant struggle to keep an edge over the competition is being fought by most businesses. Many of the things you do are able to be duplicated by your competition. They can display the same marketing as you, open locations close to yours, and copy products and services you offer. If you want to stay ahead of them in your line of business the only true way to do so is by social marketing.

A few different techniques are combined into one with social marketing and this allows it to be a consistent method. Most people hear social marketing and think that it directly correlates with marketing done through social media. This is a common mistake. The type of marketing they are thinking of is really named social media marketing; something different. Social marketing is not tied to being done solely online.

The main concept of social marketing revolves around the relationship you and your business has with customers. This relationship needs to be nurtured in every way possible. It could be done through face to face visits and meetings. Keeping in touch can also be done online with social media sites and e-mail. Take is on a case by case basis so you can determine which of these methods is best.

As long as you continue to nurture the customer relationship, the rest almost takes care of itself. It will lead into the latter half of this marketing method; the customers telling others about you and your company. If they are happy with your business, then they will tell others in their life about you. This will lead to many referral sales opportunities. Your job will then be to make sure each referral becomes a sale.

The best part about social marketing is that it has no cost. It is a type of marketing that has been done since the beginning of organized business. Up until recently it never had a name for everyone to refer to. Social marketing should be at the center of your business marketing plan since the only cost involved is some extra effort on your part.


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