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Wednesday, January 01, 2014

Advice on Online Marketing Strategies

The challenge of getting found online is a tough one to meet. This area of business is one that keeps evolving over time. Following the advice of an expert is probably the best way for you to begin getting your business found online. Inbound Marketing: Get Found Using Google, Social Media, and Blogs is a book written by two internet marketing experts, Dharmesh Shah and Brian Halligan. Be sure to take their advice to heart if you want to make it in the internet marketing environment.

The traditional methods of marketing are better known as outbound marketing methods. This technique involves your pushing your marketing out to your clients. These methods usually include outbound calling, commercials, and mass mailing. In the recent past these types of techniques worked much better than they currently do. Tuning out these techniques is becoming easier and easier for a majority of consumers today.

Marketing is moving away from these outbound methods into a different area. The book details the newer techniques that are being used and they are referred to as inbound marketing. Instead of bringing your marketing into the eyes of consumers you will have them coming to it on their own. The key to doing this is to make your marketing available for them to find, making your marketing much less forward than before.

There are many different ways to do this. Most consumers use search engines to find products they want, making them the most popular area. Blogs are very popular as well since a very specific audience can be targeted. And recently social networks have entered the discussion since customers can follow your business. The book will go over all these methods in detail.

So as marketing changes your techniques must change as well. You will fall behind the pack if you continue to use old inefficient methods of marketing. Take advice from the experts who are willing to share their ideas, like Shah and Halligan. Learn about inbound marketing by picking up their book soon and reading through it.

Inbound Marketing Get Found Using Google Social Media and Blogs


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