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Monday, May 09, 2016

Vacationing In Florida

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If you are thinking of taking some vacation time with your significant other or with your family, one thing that may have come to mind is all the wonderful, exotic places outside the United States that you would love to explore - but while it would be wonderful to be able to visit all these places, money will often stand in the way; not to worry, however, as there are plenty of wonderful vacation destinations right here in the States that are worth keeping in mind, and if a warm, laid-back climate is the perfect vacation fit for you, there are especially plenty of places in Florida to choose from.

If you are looking for a busy, eventful vacation, one of the best options in the States is Orlando, Florida, as you will be able to spend your days at Disney World and your evenings hanging out at the restaurants and bars that the city of Orlando is full of; furthermore, there are some great beaches in Orlando, in case you want to get away from Disney World for a day or two, and because of the great waves of tourists that are always making their way through the city, there is always something fun to do.

If, on the other hand, you prefer a place that is still inviting for tourists, but that is less crowded and a bit more laid-back than Orlando, think about heading over to the Gulf side of the state and spending a few days hanging out in Sarasota; Sarasota is known as much for its art galleries as for its beaches, and a few days here will certainly go a long way in helping you to unwind and relax.

And if you want to truly get away from it all - from not only the crowds of Orlando, but from even the sparse tourists of Sarasota - consider getting offshore and hanging out for a few days on Saint George Island. For a surprisingly good price, you can rent a house or a condo on this island, and this will give you the chance to spend some time relaxing on a quiet beach, watching the dolphins that frequent these shores, and replenishing your mind and body in the sun and quiet of this lovely slice of Florida.

Sunday, May 08, 2016

How To Use Social Media To Promote Your Small Business

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One of the most valuable tools available these days to anyone with a small business is social media, as it is a free way to "advertise" to current and potential customers, and as it gives you an opportunity to meet people where they are, and to interact with them directly; of course, while most people who run a small business are aware of the fact that social media is a great tool, it can be a bit confusing to try to figure out exactly what you can do in order to take advantage of it!

As you try to integrate social media into the center of your approach to business, one thing that will be extremely important will be that you start working toward constructing a social media platform of your own; start working to develop a Twitter and facebook presence that will enable you to reach out to and interact with potential and current customers, and this will help you a great deal.

You will start to see more traffic coming your way as you interact with people through your own social media platforms, but another thing that will be important will be for you to get others to use their social media outlets to share your site; once you have people on your site, make sure you are building your site around the concepts of interaction and sharing, as this will naturally encourage your readers to share your site as well.

And finally, it is important for you to understand that Twitter and facebook give you a great forum for disseminating content from your site - but you should also realize that it will have a negative impact if you tweet or facebook links to your site too often. Rather than sending out links to your site all the time, wait until you have big news or an important announcement - and in between those times, continue interacting with people on facebook and Twitter, as well as on your own site, and watch as your traffic (and your profits!) continue to rise.

Saturday, May 07, 2016

How To Make Your Customers Feel Important

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If you are a business owner, it will be easy for you to look at your customers as nothing more than dollar signs, but while it is true that the primary function of your customers - as far as your business is concerned - is to bring in money for you, it is also true that your customers are unlikely to remain your customers (and are unlikely to keep bringing you those dollars!) if you do not treat them valuably.

Most business owners know that, generally speaking, ninety per cent of a company's business will come from ten per cent of its customers (in other words - there is nothing more valuable to a company than its loyal customers!), and this is exactly why it is so important that you treat your customers as if they are more important to you than the simple value of their money; as you are find ways to make your customers feel valued, you will create more and more loyal customers, and this will bring more and more money your way.

Making your customers feel like you care about them is one of the best ways to make your customers feel important; if you have a storefront, one of the best ways to do this is to start learning the names of your customers so that you can greet them by name when they enter your store - and you will also want to chat with them whenever they are in the mood to chat, as this will allow you to get to know more about them, and will give you things that you can ask them each time they come shopping at your store.

And if you create a rewards program, or a frequent shopper program, this can be surprisingly effective; create an email list (or a special section on your website) for "members," and give these members special coupons, and even notify them early of special deals and promotions that they can take advantage of.

There is so much more to running a successful business than simply providing a good product or service - and once you begin to make your customers feel important, you will be one step closer to this "so much more," and to the success that it brings.