Writing A Job Resume That Stands Out

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Your job resume will be the first part of you that a prospective employer will ever see. In this age of depressed economy and higher unemployment, you are likely to be competing against more applicants for any job. Because of this, it is important that you understand how to make your job resume stand out. It might seem like there is nothing you can do on a job resume but list your previous jobs and hope for the best. But you will be limiting yourself if you take this approach these days. Instead, you should learn how to make your resume stand out from those around it, creating the feeling with a prospective employer that they "have to" call you and bring you in for an interview.

When writing your resume, it is extremely important to consider its design. Considering the prospective employer's perspective will help you understand why this is an important place to begin when writing your resume. The person holding your resume in their hands has likely been at their desk for hours, holding a bunch of resumes before yours, with a bunch more still waiting to be read. In fact, studies have proven that the initial look a resume gets lasts about 15-20 seconds. You will not make tired eyes feel kind toward you if you fill the resume with small font and big, blockish paragraphs. Instead, you should aim to design your resume in such a way that it sports clear headings and lots of white space. You might even encourage the tired eyes to spend more than 15-20 seconds on their first glance at your resume if you make it inviting and relaxing for them!

The next step that will set you apart from other applicants is your list of qualifications and accomplishments. Dig deep, and uncover things that you might not have thought of immediately; never fabricate this section, but certainly take your time to remember as much as you can. Include anything that might help the prospective employer make a decision!

Finally, your list of qualifications will be among the most important selling points of your resume. Use this section to set yourself high above your competition - those faceless others who might be applying. Think of this section as an advertisement, where you tell the prospective employer all the reasons why they should "buy" you.

Job hunting can become a whole lot easier, even in these uncertain times, when you know the steps necessary to make your resume stand out.

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How To Boost Your Sales During Christmas

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As you know, people tend to spend more money during Christmas than they do at any other time of year, and if you are running a business, one thing you will want to do is figure out how you can maximize this opportunity for yourself; of course, while this seems simple in theory, you also need to realize that every other company is likely thinking the exact same thing, and your goal will need to be figuring out how you can attract customers your way even better than those other companies are!

One thing to consider for getting people into your store is giveaways and contests, but the main thing you need to realize about running giveaways and contests is that the Internet is your best friend; rather than running a contest in your store, come up with a contest that you can run using facebook and Twitter, and incentivize spreading the word, as you will be able to simply set up the contest and then allow others to spread the word for you!

Having a Christmas blowout sale is one thing that a lot of companies will be doing, and while this is certainly a great idea to consider yourself, there are a few specifics you will want to keep in mind in order to maximize these efforts: firstly, you will want to have the sale over a short period of time rather than stretching it out over weeks, secondly, you will want to advertise aggressively so that people know you are having the sale, and thirdly, you will want to make sure you are discounting items people will actually want, as this is more likely to drive crowds your way!

And sometimes, working with another store is one of the best things you can do to boost your sales during Christmas. One idea for doing this is providing advertising space for each other in your own store, or even coming up with some sort of promotion - such as "a receipt from one store gets you 5% off your next purchase at the other" - as this will stir up additional business for both of you!

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Marketing Plan Basics and Their Importance

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Often the hardest part of running a successful business is developing a marketing plan. Business ownership is filled with challenges but marketing is probably the toughest. Unique marketing plans are needed for each business that develops one. This means that developing a marketing plan of their own cannot be done with a pre-set plan by businesses. Following certain guidelines can be done however.

A book written by Doug Wilson and Tim Berry is On Target The Book on Marketing Plans. Together they outline the features of marketing plans that are generally a part of each plan in one way or another. A well developed plan is the best way for business owners to accomplish their marketing goals which is why the book was written. It is written with the understanding that most business owners are not marketing experts.

Even if there are business owners out there that are marketing experts, this book can still offer some help. Familiarity with different marketing methods is usually held by most people. Online, print, and television advertising are three that everyone is familiar with. Developing a plan that will help carry out marketing through these channels is the focus that Berry and Wilson spend time writing on.

For a marketing plan to be successful you can build around a few different aspects. Building your success around research you do in your market is one part. Settling on what tactics to use and developing a strategy can be done from here. Keep your budget in mind when you are doing all of this planning as well.

Those who have been successful should be looked to for advice but many business owners don't do so. They didn't start their own business so they still had to listen to others. But generally the most successful businesses are those that are open to advice and guidance. This is even more true when it comes to marketing. The guidance of Wilson and Berry will help anyone develop a marketing plan through rock solid experience.

On Target The Book on Marketing Plans.

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