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There are a number of ways in which people use YouTube, ranging from using it for fun, or to try to get famous, or even for their business. Regardless of the way you yourself are using YouTube, it is not a very helpful tool if you are posting videos that do not get any hits. Especially if the reason you are using YouTube is to promote your business, it is important that you learn how to get hits on your videos! Of course, a YouTube video must be something that people will want to share with others, if you want it to get hits. This is the magic of YouTube - the fact that a video can be posted only once, but that other people can spread it around until it has been seen all over. Making videos that are actually relevant is one of the keys to making videos that people will spread around. This does not necessitate you being inauthentic or in some way "hip"; all it really means is that you need to make sure your video covers something people will actually care about. If you are using YouTube for your business, this can be as simple as making a video about a promotion, or making a video with a message to your customers. Of course, it certainly will not hurt for your video to be funny - after all, funny videos get spread around much more quickly! Short videos also tend to do better than long ones - and even though this can be difficult to stick to, it is also important. You can leave your viewers wanting more when you make a short video, while also giving them something that is easy to watch. And leaving your viewers wanting more is another one of the biggest keys; if you do this, they are much more likely to want to watch the video again and again. The popularity of YouTube has turned out to be a huge benefit to those companies who have figured out how to employ it in an effective manner. And you will be well on your way to employing YouTube in an effective manner yourself, once you begin to follow these tips.