Improving Your Business Through Social Marketing

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Every business is constantly looking for ways to retain their competitive edge. Direct competition usually has the resources to duplicate anything you do. They can display the same marketing as you, open locations close to yours, and copy products and services you offer. Social marketing is the only true way for you to stay ahead of them in your line of business.

Social marketing combines a few different aspects in order to develop a consistent marketing technique. Many people think of social marketing as something that is done online and on new social media sites. This is a common mistake. That would be referred to as social media marketing and social marketing is different. Social marketing is done both on and off of computers.

Social marketing starts with the important relationship that you and your business has with its customers. This relationship needs to be nurtured in every way possible. One way to do this is through physical meetings with your clients. E-mails and social media sites can also be used to keep in touch online. Determine which of these methods is best to use after getting to know each customer.

The rest will really take care of itself as long as you are sure to nurture the relationship you have with customers wherever possible. Your customers will take care of the second half of social marketing by touting your corporation to others they know. If they are happy with your business, then they will tell others in their life about you. Sales opportunities through referrals will be a direct result. It will then be up to you to convert them to sales.

There is no cost for you to market socially and that is the best part. This type of marketing was done in ancient greece and other ancient cultures throughout history. Yet it has just recently been defined and given a name. Your business marketing plan should start with social marketing since it has no real cost involved other than man power.

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Tips For Timing Your Request For A Raise

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Many people are in a position where they feel that it would sure be nice if they could get a raise at their job with the way that the economy is right now - but at the same time, many of these same people are in a position where they are nervous about asking for a raise, lest this request cause their superiors at their job to look at them in a negative light. Of course, in all actuality, management expects their employees to seek raises - and when the employee in question has been doing a great job at work, this is not at all an offensive request - but even once you realize that this is the truth of the matter, it will still be important that you understand how to time your request for a raise correctly, in order to maximize the end results.

Waiting for your annual performance review is the best way to ask for a raise; you can go into the performance review, if you have been doing an excellent job at work, knowing that it is likely you will be commended for the hard work you have done; when the performance review begins to wrap up, be prepared to present your case for a raise - not only letting your boss know that you would like a raise, but also letting them know how much you feel you deserve.

On the other hand, if there is not a performance review upcoming for you, or if you work at a company that does not conduct regular performance reviews, figuring out the right time to ask for a raise can be a bit more difficult. The main thing for you to make sure you realize is that you should request a raise when you are in the setting of a formal meeting; with no performance review looming on the horizon, you should request a meeting with your boss, and in this meeting you can present a clear case as to why you deserve the raise you are requesting.

And one mistake a lot of people tend to make is that they are afraid to ask for a raise - but once you get past the fear of asking for a raise, you will also need to keep yourself poignantly aware of the fact that there is a right time and a wrong time to ask for a raise, and if you realize you are approaching this at a "wrong time," you should be ready to bail and wait for another opportunity!

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Overlooking Bad Days At Work

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When the job you work at is relatively stressful at times, one thing that can be especially frustrating is those times when you experience a bad day at work, as this can not only ruin the rest of your day at work, but it can also end up carrying over into the rest of your day - even after work ends. While there are plenty of people who have a tendency to allow a bad day at work to pull down the remainder of their day, there are others who have learned how to separate the frustration of a bad day at work from the tranquility they hope to experience throughout the rest of their day - and if you are trying to figure out how to overcome a bad day at work yourself, the great news is that it is really quite easy to do!

In order to overcome a bad day at work, the first thing you will want to do is put work completely out of mind during your drive (or commute) home; this can be more difficult than it sounds, of course, but when you make a concerted effort to do so - perhaps distracting yourself with music or the radio - you will soon find you are able to do this.

An evening at home after a long day of work will often consist of nothing more than some dinner and some television, but when you have experienced a bad day at work, you will want to make sure you are maximizing your evening; do something fun or memorable during the evening, and you will feel a lot better when it is time to wake up the next morning and head into work again.

And as far as "waking up the next morning and heading into work again" goes, you will want to do your best to "press the reset button" and start over as you enter into your new day. Put the difficulties of the previous day out of mind, and approach this new day of work as if it is going to be great - and as you approach the day in this manner, positive results are sure to follow!

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