How To Get People To "Like" Your Business On Facebook

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As the world of consumers progresses, it is important for (in fact, it is downright necessary for) businesses to progress and adapt to the changes in the business landscape if they want to remain competitive, and these days, one of the biggest ways by which businesses must adapt it in the use of social media; most businesses these days have cottoned onto the fact that they need to have a Facebook page in order to remain visible in the social media stratosphere, but one thing that remains a mystery to many of these companies is exactly what they should do in order to get people to "like" their Facebook page.

The first thing you should be aware of, in your efforts to get people to like your Facebook page, is that people will need to know that your Facebook page exists in the first place; make sure you devote space in your store to letting people know you have a Facebook page, and to encouraging them to visit the Facebook page and like it.

When someone visits a Facebook page that belongs to a company, they are unlikely to like the page (or to ever visit the page again) if the page has nothing on it but information about the business; do your best to drop the formality as much as you can on your Facebook page, making it fun and interactive instead of simply an “about as” for your business.

Another great way to use your company's Facebook page (and to get people to visit your Facebook page frequently) is to use this page as a way by which you can let people know about deals and promotions you are running; you can even run contests on your Facebook page, giving away something free to the people who are visiting at that moment!

As you begin to get creative with the way in which you use your Facebook page, you will find that you are getting greater results from the Facebook page itself – so follow these tips, and add a few creative ideas of your own, and watch as your Facebook page begins to grow!

Tips For Having A Successful Trade Show Presence

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You are going to be participating in a trade show; now, you just need to accomplish the simple task of knowing everything you need to know in order to be successful. At first, this might seem overwhelming; but actuall, it's all quite simple. If you understand this basic element of trade show success, you will have a valuable and enjoyable experience.

What is this one thing anyone at a trade show needs to know in order to be successful? It is quite simple, really: In a trade show, no matter what you are selling, you are actually selling YOU. That's right - you're selling yourself, so it is important that you know exactly how to do this.

Before you even arrive at the trade show, the act of selling yourself begins. Make sure your confidence is up; make sure you are dressed in a manner that invites the confidence of others. Don't look sloppy, or people will assume that your business is sloppy. Double-check everything, and make sure that you will be making the impression you wish to make.

Remember when you arrive at the trade show that people need to buy you before they will buy your product. Everyone is someone; this is important to remember, because this is the case whether the person looks like someone or not. Look approachable, like you want to talk, and keep that smile on your face at all times. Treat every person as though they might be your next big client or customer, because you never know who that next one will be.

When you are talking to people, make sure you remain engaged. Keep smiling while you talk to hem; maintain eye contact; make sure they feel like you care about them and what they are saying. As you talk to them, bring the conversation to areas of common ground. People feel more comfortable when they are on ground they are familiar with, and you can do this by leading the conversation toward common points of interest.

Lastly, remember that you represent the entire company to every eye at the trade show. You will be on your way to success by keeping this thought in mind and treating people accordingly.

Although the trade show might seem daunting, all you have to do is remember that it is actually all about the people, and that to the people it is all about you. Give them something that makes them feel comfortable with and confident in you, and they will feel comfortable with and confident in your business.

How To Make Your Customers Feel Important

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If you are a business owner, it will be easy for you to look at your customers as nothing more than dollar signs, but while it is true that the primary function of your customers - as far as your business is concerned - is to bring in money for you, it is also true that your customers are unlikely to remain your customers (and are unlikely to keep bringing you those dollars!) if you do not treat them valuably.

Most business owners know that, generally speaking, ninety per cent of a company's business will come from ten per cent of its customers (in other words - there is nothing more valuable to a company than its loyal customers!), and this is exactly why it is so important that you treat your customers as if they are more important to you than the simple value of their money; as you are find ways to make your customers feel valued, you will create more and more loyal customers, and this will bring more and more money your way.

One of the best ways to make your customers feel important is to make them feel like you care about them; if you have a storefront, one of the best ways to do this is to start learning the names of your customers so that you can greet them by name when they enter your store - and you will also want to chat with them whenever they are in the mood to chat, as this will allow you to get to know more about them, and will give you things that you can ask them each time they come shopping at your store.

And creating a rewards program, or a frequent shopper program, can be surprisingly effective; create an email list (or a special section on your website) for "members," and give these members special coupons, and even notify them early of special deals and promotions that they can take advantage of.

There is a whole lot more involved in running a successful business than just providing a good product or service - and as soon as you start making your customers feel important, you will be one step closer to this "so much more," and to the success that it brings.