8 Tips for Building Your Email Lists

A popular Internet battle cry states that “the money is in your
list”. It’s true that you can make a lot of money by building a
list of opt-in subscribers.

Establishing trust with those subscribers and sending those
subscribers special offers promoting your products.
But you must do it correctly. Here’s a few tips that will help you
get the most bang for your buck out of your list-building activities:

1.Collect Only Relevant Information

While requesting a visitor to sign up, collect information that is
relevant to your business. A recent study lamented that most of the
corporate probing was unnecessary, given that most companies never
act on the information they extract from their customers. It is crucial
that you know exactly what you intend to do with the information
you’re going to collect. Moreover, you should also be able to prove to
your visitors that information you would be collecting from them is
actually vital for your business.

2.Don’t Make Your Customers Repeat Information

Most customers don’t mind telling their banks the ages of their
children if they think the bank will use the information to help them
sort through the myriad of college savings plans or make them aware
of estate planning issues. But nothing irritates customers more than
having to repeat the same information to each channel as if it’s the
first time they've ever heard the information. This is especially true
in the case of email lists on websites.

3.Focus Your List

We’ve discussed the importance of focusing or targeting
customers earlier as well. Current customers are the most important
email addresses to collect, much more so than prospects. They’ll be
more receptive to your communications and likely to respond, since
they’re familiar with your company and its products. Don’t waste your
time running campaigns that attract a high number of visitors who
have no interest in your products or services.

4.Special Offers and Discounts

Special offers like coupons and discounts are classic direct
marketing techniques that translate extremely well to email. In order
for an offer to be effective, it must provide something of real value to
the recipient. Minimal discounts are not enough to get the reader’s
attention; you have to offer something of substance. Of course, don’t
discount lower than your profit on the transaction. Having a time limit
on discounted offers is also very important in order for the call to
action to work effectively.
Apart from using the Internet, there are also ways you can use
your marketing efforts in the real world to help build your email lists.

5.Networking Meetings

From your local chamber of commerce, to specialized industry
groups, the meetings of many organizations are great opportunities to
make contact with new people. You are exchanging business cards
with interested prospects or possible referral sources, so make sure
that you send appropriate email communications to these people. Start
with a personal email recapping your conversation with them, and ask
them if they would like to be added to your monthly email list. Don't
just start sending a barrage of email to every person that you come in
contact with. Make sure that the person indicated their interest in what
you have to offer first, or your contact will become quickly unwanted.

6.Trade Shows

Whether you have a booth, are one of the presenters, or are
simply attending a trade show, you have an excellent potential
opportunity similar to networking events, but on a much greater scale.
Organizing the follow-ups to people you actually spoke to yourself then
adding the person to your personal contact list is a given.
The general information requests gathered by associates at your
booth can be handled in a similar way. Lastly, you may have organized
a giveaway or contest to gather more leads at the show. These people
are frequently less interested in what you have to say, and more
interested in whatever they might be getting or winning. As a result,
it may require secondary contact to obtain the permission to add them
to your regular communications. In general, hitting
with a "hard sell" is not usually effective. contest winners

7.Seminars

Organizing informational seminars is a great way to build a
healthy relationship with prospects and potential referrers. One
effective technique is to have advance registration and to ask
permission to send regular emails at that time. This way, even if the
person is not able to attend the seminar, you still have an opportunity
to stay in touch with them. After all, they were interested enough to
register for the seminar.

7.Events

Concerts, parties, art openings, or any other occasion that gathers
people together provide an opportunity to build your email address
lists. Having a registration or check-in location, or associates with
clipboards working the room are just two ways to make contact. In the
case of events, it is a good idea to offer some kind of incentive to
boost signups. However, make sure that the person can only receive
the incentive via email. This way, you will improve the quality and
accuracy of the lists you are collecting.

8.Post Cards/Direct Mail

When a company has an existing database of postal addresses,
direct mail may be the best way to get the email addresses of your
existing customers and prospects. Again, offering an incentive always
helps stimulate a greater response and is particularly effective when
there is a pre-existing relationship. This helps increase the typical
response rate of converting postal address recipients to email
recipients. Publish a specific website address on your mailing to direct
people to a landing page with the list signup form on your site.


Eugenijus Sakalauskas publisher
"List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course
" Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin list

http://listingbuildingincometactic.com/

How to buil your list with articles - paid eZine advertising

There are several ways to build an opt-in list,
but you want to ensure that people are interested
in your products.

If you are an affiliate marketer who wants to make
a comfortable living from referring your prospects to
other people’s product or service for decent commissions,
then you must consider building your own mailing list.

You can build your list simply by writing articles,
whether you have thought of it or not.

Quite simply, you write and submit your
articles on your topic of expertise or business
nature to popular article directories where eZine
publishers and readers are looking for the
information you provide.

Leveraging your viral marketing efforts on
article writing can be rewarding, if done right.
In the real sense, you are actually proving
your worth and demonstrating your expertise
about your business through the articles you
write.

So, how can this method in effect build your
mailing list? The answer: the resource box you
attach to your articles. In your resource box
(also known as bio box), you include a brief
detail about yourself and your business site
together with its URL.

It is strongly suggested that your resource box
URL links to your mailing list’s landing page
where you can get your visitor’s name and email
address, which will in turn help you build your
mailing list at no cost.

If your articles are found worth sharing, eZine
publishers will republish your articles together
with your resource box for their readers and
subscribers. The wonderful result: viral
marketing without effort on your part!

You can start by writing and submitting your
articles to trusted article submitter sites
and begin your article marketing journey today.

Some Internet Marketers can get clueless
when it comes to unleashing the full potential
of paid eZine advertising. One of the most
common dilemmas is that whether should the
Internet Marketer advertise the product or
service he is selling directly to the
subscribers of the eZine he is paying
advertising for?

This can be a wise method, but with ifs
and buts. For one, the advertisement must
be compelling and attention grabbing.
Secondly, there is no telling if the eZine’s
subscribers constantly practice a buying
habit until you put some money to find out.

Investing even a small sum of money can
be risky to a number of Internet Marketers
who are on tight budgets. But in spite of
the risk factors, eZine advertising can still
be rewarding, if done right.

Thus the solution: the marketer would be wiser
if he or she uses eZine advertising to build his
or her mailing list. It makes sense, anyway.
Since some eZines display more than one sponsored
advertisement, you can grab the subscriber’s
attention by giving a free or risk-free product
or offer through your ad.

When the subscriber clicks on your ad, he or
she can opt into your mailing list in exchange
for the free offer, which can be a free report
or even a trial service.

While you are not making a hard sell through
your advertisement just yet, building your
list by getting other eZine’s subscribers
subscribed to your eZine allows you to follow
up with them in the future, as and when you
have new offers.


Eugenijus Sakalauskas publisher
"List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course
" Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin list
http://listingbuildingincometactic.com/

Building Your Lists – 5 Must Do’s

By Eugenijus Sakalauskas

Online marketing is huge and most people are on the Internet, so it is safe
to say that the Internet is one of the best places to market your business.
There are several ways to build an opt-in list, but you want to ensure that
people are interested in your products. This means that there are several things
that you need to do on your website to ensure that you are setting yourself
up for success.


1. Set Up a Web Form on Your Site

Place this form on the side of your site or directly at the end of your homepage’s
content. A good form is simple.It should provide a short statement about
your newsletter and have a call to action. The form will automatically save
and the send you the information. This is by far the most popular way to
build a website opt-in list.

2. Ensure that Your Website is Impressive

Your website, especially the homepage, needs to be impressive. You will want
to have content that is well-written and useful. You also want to let people know
what your site or business is all about. Your website should also be simple and
not overwhelming. You also don’t want to overdo it with Flash graphics or photos
that take a long time to load. The longer they take to load, the faster your visitor
will leave.

3. Provide a Useful Service or Product

If your service or product is useful, then you are more than likely going to make a
sale. You are also likely going to get return customers as well. Your customers
are also more than likely going to recommend your website to someone else if
they are happy with your service as well. As your clientele grows, so will your
list. The more members you have on your list, the more likely you are going to
have people take advantage of your offers in your newsletters and promotions.

4. Keep Your List Clean

Your list should be free of profanity, nudity and anything else that a child should
not see.

5. Keep Your List Private

People hate receiving spam email. This means that you should never share your
list with someone who is going to spam your list and send out trash to your
clients.


Eugenijus Sakalauskas publisher "List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course "
Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin list

http://listingbuildingincometactic.com/