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Tuesday, September 27, 2016

Exploring Three SEO Tips You Might Not Have Thought Of

Your 2016 years earning plan: STEP -BY-STEP








When you are working on search engine optimization within the content of your website, paying attention to all the little things you can do that will help will be one thing that will be important; while most of your competition will be paying attention to the big things, adding these little things to your repertoire of SEO tricks will go a long way in setting your site apart - and bringing you extra traffic as a result.

One thing that you need to realize is your site will probably rank a lot more highly if search engines are "crawling" your site on a regular basis, and it is not very likely that search engines will crawl your site on a regular basis if you are never adding new content; if your site does not "have a reason" to add new content at least three times per week, consider adding a blog section to your site, and update this at least three days a week in order to increase your crawl frequency.

Another thing that will help your site is for you to share link juice with yourself; typically, when you think of link juice, you will think of the links you are giving to other sites, and the links they are giving to you, but you can also spread link juice throughout your own site - linking to certain posts or sections throughout your site.

And finally, realize that writing off-site articles, and submitting these articles to article databases, will help you in two ways: firstly, you will create an opportunity to gain new traffic through people clicking on the links in these articles, and secondly, you will increase your search engine ranking through the backlinks these articles create.

Regardless of whether you are running a website in order to promote your business or as a means to maybe make some money through the website itself, make sure you are always keeping your eyes open for the "little things" your competitors are missing - and take advantage of these as a way to gain an edge in the long run.

Monday, September 26, 2016

The Seven Pieces Of Your Business Plan

Your 2016 years earning plan: STEP -BY-STEP








You might be at a loss as to exactly what it means to write the business plan for your company. Not only is a business plan important for a startup, or for a business that needs to procure a loan, but a business plan should be part of every business. A business plan gives your business direction and a definition of purpose, all in a tidy, organized document. Here follows the seven elements that your business plan will need.

1) Executive Summary: The executive summary will sum up everything you said in the entire business plan, which means that it will be the last part you write, even though it comes first in the document.

2) Company Description: This part will detail your history up to the present if you are an established business, while it will detail your startup plans if your business is new.

3) Product or Service: While this section is straightforward - intended, of course, to describe what you sell or perform - make sure you keep the focus on customer benefits in this section.

4) Market Analysis: This section is especially important if you are a startup in need of a loan. In this section, you should prove your understanding of both the market and your customer's needs, as well as your plans to reach the customers.

5) Strategy and Implementation: Concreteness is important in this section; make sure that you aim to avoid vagueness. Talk about your company structure, and detail your company strategies.

6) Management Team: As you dig into the backgrounds and histories of your key team members, this section can become an excellent selling point.

7) Financial Strategy: Provide detailed projections and analysis in this section; this section of your business plan is especially important if you are a startup company.

Whether you are an established business with your feet under you already or a startup trying to gain a foothold, a good business plan can be of great benefit to you and your future success. On the other hand, a bad business plan can keep you from getting the money you need, and it can keep your business from moving forward.

Sunday, September 25, 2016

Taking A Look At Website Maintenance: Content is King

Your 2016 years earning plan: STEP -BY-STEP








When it comes to filling your website up with content, there is a good chance you will be keeping the principles of search engine optimization in mind throughout the process, which will mean that you are likely to be targeting specific keywords and making sure these keywords are showing up often, while also targeting meta tags in every way you can; while these are certainly good things to do, however, it is also important that you keep in mind the understanding that content is king, as good content will help your keywords develop, will lead to more backlinks, and will lead to higher rankings from search engines.

"Keyword density" used to be one of the main things people focused on in search engine optimization (with keyword density basically saying that the more often your keywords showed up, the better), but since SEO experts used this to influence search engines, keyword density is no longer nearly as important as it once was; rather, search engines have developed to such a place where they can determine content without the use of keywords - and as long as you are developing good content, you will rank well for keywords that relate to that content!

Another byproduct of good content is that it is likely to get visitors to spend more time on your site, as they will read this content, and will look around to see what other valuable content you provide; by the time they have finished making their way through your site, they are also likely to share your site with others, which will create new backlinks, and will increase your direct traffic!

And as you continue to experience an increase in traffic as a result of the quality content you are providing, search engines will pay more and more attention to you - and your search engine ranking will increase as a result!

Learning as much about search engine optimization as you can is certainly worth your time and efforts - but even as you gather all this SEO knowledge, keep in mind the fact that content is king, and always make sure you are doing what you can to create content that will be worth spending time with.