The Four Most Important On-Page Ranking Factors

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When you are working on search engine optimization efforts for your website, you will want to be focusing your efforts on both your on-page and off-page ranking factors; of course, each is as important as the other, but because of the fact that on-page ranking factors give you more control, this is the best (and most natural!) place to start for exploring the things you will want to do.

When it comes to the on-page ranking factors on your site, the first thing you will want to look at is your text, as your text will be a big part of where search engines end up ranking you; firstly, it will be within your text that you put your keywords - which are a big part of the way search engines see your website - and secondly, readers will read your text, and they will be more likely to share it with others (and to keep returning themselves) if it is good!

When it comes to the work you are doing within your own website, the next thing you will want to focus on is your headings and subheads; this might seem like something you can push to the side, but realize that search engines use these tags to determine what your site contains, and to determine the order of importance of your content, so taking advantage of these will help you quite a bit!

Another thing worth paying attention to on your website is the text used in your navigation menus; rather than labeling different pages as "Page 1," "Page2," and so on, label your pages with descriptive keywords, as this will help visitors and search engines alike.

And finally, one of the most important things of all on your website (and one of the most often overlooked aspects of search engine optimization) will be the tags on your site; make sure you are properly applying everything from image tags to title tags to meta description tags, as all of these things will go a long way in positively influencing your search engine ranking!

How To Manage Upset Customers

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When it comes to running a business, one of the biggest keys to success will be making sure that you know how to manage customers who are upset, or who have a complaint about the way they have been handled by you, your employees, or your company.

When an upset customer has a legitimate complaint, they can ruin a lot of business for you if they share their complaints with others, but when you are able to fix a situation with an upset customer, they will often be so impressed with the way you handled things that they will end up sending more customers your way!

The first thing you need to do - regardless of whether you feel their complaint is legitimate or not - is to acknowledge the problem; when you acknowledge that their complaint and convey that you understand the complaint, you will be on the right path to making the situation better.

The next step is working to resolve the problem - but the mistake that many people make when trying to resolve a problem with a customer is that they allow the customer to dictate the terms of the resolution. It can be difficult to maintain the balance between keeping the power in your hands and still being helpful, but this is an importance balance to maintain - otherwise, you may end up with a customer who is not satisfied no matter what you do.

And lastly, recognize the fact that there actually will be customers who you will never be able to satisfy; these are the customers who tend to complain with every company they deal with, and the best way to deal with such customers is to do the best you can and then send them on their way!

Managing upset customers is not always easy, but it is one of the most important aspects of keeping your business in good shape - and when you can start to do this effectively, you will maximize the positive news that customers spread about your company.

Tips For Using YouTube To Promote Your Business

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If you have a small business, you may have realized that YouTube is a great market to tap into in order to promote your business. And while YouTube can certainly be a great way for you to promote your business, you can also go about it the wrong way, in which case it will be a poor way to promote your business! Before you take the time to try to launch a YouTube campaign for your business, you need to recognize what you need to do for the campaign to go well.

One of the first things you will want to do is create your own YouTube channel, one that is specific to your business. This will enable people to become more and more familiar with you, as they will be able to subscribe to your channel, which can go a long way in helping you on YouTube.

Next, you should study first; take a look at other businesses like yours, and see who has done the best job promoting themselves on YouTube. And here's a hint: The ones that have done the best job are the ones that have the most hits on their videos! You certainly do not want to copy anything they themselves have done, but you can borrow inspiration and ideas from them as much as you would like.

You also need to keep in mind, if you want a video of yours to go viral, that you need to create something that is actually worth spreading around. The beauty of YouTube is that it enables others to do the work for you, spreading the video around; you cannot just have someone standing there and talking to the screen - you need something that catches the eye.

If you let people make the videos for you, you will find that this is the best way to get others to help you spread the word about your business! Depending on the sort of company you have, you can run a contest where the best video gets a certain, high-priced item for free. This will help you spread the word about your company more quickly than anything you could do all on your own!

YouTube is a goldmine just waiting for the savvy marketeer to come along and tap into it; once you figure out the best way for you to use it, you can watch your business soar!