How To Make Your Customers Feel Important

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If you own a business, it will be easy for you to look at your customers as nothing more than money for you, but while it is true that the primary function of your customers - as far as your business is concerned - is to bring in money for you, it is also true that your customers are unlikely to remain your customers (and are unlikely to keep bringing you those dollars!) if you do not treat them valuably.

Most business owners know that, generally speaking, ninety per cent of a company's business will come from ten per cent of its customers (in other words - there is nothing more valuable to a company than its loyal customers!), and this is exactly why it is so important that you treat your customers as if they are more important to you than the simple value of their money; as you are find ways to make your customers feel valued, you will create more and more loyal customers, and this will bring more and more money your way.

One of the best ways to make your customers feel important is to make them feel like you care about them; if you have a storefront, one of the best ways to do this is to start learning the names of your customers so that you can greet them by name when they enter your store - and you will also want to chat with them whenever they are in the mood to chat, as this will allow you to get to know more about them, and will give you things that you can ask them each time they come shopping at your store.

And if you create a rewards program, or a frequent shopper program, this can be surprisingly effective; create an email list (or a special section on your website) for "members," and provide these members with special coupons, and even notify them early of special deals and promotions that they can take advantage of.

There is a whole lot more involved in running a successful business than just providing a good product or service - and as soon as you start making your customers feel important, you will be one step closer to this "so much more," and to the success that it brings.

Tips For Managing Upset Customers

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When you run a business, one of the keys to reaching success will be making sure that you know how to manage customers who are upset, or who have a complaint about the way they have been handled by you, your employees, or your company. An upset customer can effectively ruin a lot of business for you if they have a legitimate complaint, and if they share their complaints with others, but when you are able to fix a situation with an upset customer, they will often be so impressed with the way you handled things that they will end up sending more customers your way!

The first thing you need to do is to acknowledge the problem - regardless of whether you feel the complaint is legitimate or not; when you acknowledge that their complaint and convey that you understand the complaint, you will be on the right path to making the situation better.

The next step is working to resolve the problem - but the mistake that many people make when trying to resolve a problem with a customer is that they allow the customer to dictate the terms of the resolution. Remaining helpful while keeping the power in your hands is a delicate balance, but this is an importance balance to maintain - otherwise, you may end up with a customer who is not satisfied no matter what you do.

And lastly, recognize the fact that there actually will be customers who you will never be able to satisfy; these are the customers who tend to complain with every company they deal with, and the best way to deal with such customers is to do the best you can and then send them on their way!

It can sometimes be difficult to manage customers who are upset, but it is one of the most important aspects of keeping your business in good shape - and when you can start to do this effectively, you will maximize the positive news that customers spread about your company.

Tips For Releasing Press Releases To Help Your Business

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Figuring out all the little things you can do to bring more customers your way and to give you an edge over your competitors will be one of the biggest keys to success when you run a business; of course, the list of "little things" you can tackle in order to accomplish this is extensive, and perhaps you even have some things of your own that you have found work for promoting your business - but one thing that you may have been overlooking is the value of releasing press releases to help your business.

The first thing you need to know about press releases is that you cannot simply release one for every little thing that goes on with your business; however, if your business is launching some sort of new product - or, even if your business is not launching something new, but something noteworthy has happened in the area of business you operate within, and you are able to write a press release regarding this new development, and can put the press release under the name of your business - this will give you a great opportunity to release a press release.

Now, understanding some of the finer points about writing a press release will also be important; before you write a press release yourself, you should take the time to read through a number of other press releases to get a feel for the manner in which they are worded and the typical length and pace of these press releases. And of course, you should not shy away from hiring someone else to write the press release for you if you are not confident you can do a great job; after all, people will associate your press release with your business, and considering that it only costs about $50 to hire a professional to write a press release for you, it can be well worth the money!

And finally, you will want to make sure you are releasing the press release in the right place; if your press release only applies to those in your area, there is no need to release it nationwide, but if people everywhere will be interested in the content of the press release, you will be perfectly fine releasing it nationwide, and can gain some extra exposure in the process!