Carrying Someone Else's Business Cards With You

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If you are in business, you understand all the reasons why it is wise to carry your business cards with you everywhere. After all, you never know who you will meet, and when you meet people, you never know who that person is or who that person might know. You are always ready to pass your business card along to someone who might be a future client or customer if you have a stack of your business cards with you. But while most people in business know the benefits of carrying business cards with them, and practice this sound business practice without any problems, far fewer businessmen and businesswomen ever think to carry around business cards that belong to someone else. Carrying others' business cards can be very prudent indeed, and here are just a couple reasons why.

Conversations with strangers are golden opportunities; as a businessperson, you understand this. Each opportunity for conversation with a stranger might be the opportunity that will open brand new doors for you. But oftentimes, people will be turned off if they think you are starting a conversation with them strictly because you wish to sell them some sort of product or service. Naturally, people are protective of their money; they don't want to talk to you if they think you're trying to get some of their money in your pocket! But you have a pocket full of safe conversation starters at the ready when you have others' business cards. Perhaps you will overhear someone in a shop in the mall, talking about how they need a plumber. If you are equipped with your favorite plumber's business card, you have an open door to slide into the conversation. "Pardon me, but I heard you mention your need for a plumber; here, take this card - this guy has worked on our house before, and he has been great!" You have now entered their conversation without trying to sell them anything at all. Eventually, the conversation is sure to circle back around to you, and to what you do.

People are also inclined to remember someone who helped them out without receiving anything in return. Whenever the conversation does come back to you, you are sure to give away one or two of your own business cards. This person is sure to remember you next time they need a product or service like yours, and you will have a new client or customer on your plate!

This might seem like a small step in improving your business, but you never know what "small step" might turn into your next big thing.

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Does It Matter Who I Exchange Reciprocal Links With On My Website?

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When you are trying to boost your website's search engine optimization, one thing you will probably be doing is looking for different ways by which you can take advantage of the manner in which search engines work - and once you understand that backlinks (that is, links from another site that point users to your site) are among the most important elements of SEO, this may lead you to start doing some reciprocal links - where you link to another site in exchange for a link back to you - but while this can be a beneficial SEO trick, it can also hurt your website if you do not do it right!

Know who is linking to you: If you have a website that ranks well, and you are exchanging a reciprocal link with a site that is brand new, or that is not high-ranking at all, you will still be helping them, but they will not be helping you at all; furthermore, you will not receive any help through a reciprocal link if you are exchanging links with a site that is deemed by search engines to be irrelevant to yours.

Know who you are linking to: While links from a poorly-ranked site will not hurt your search engine ranking, you should know that it is possible to hurt your search engine ranking by linking to "unsavory" sites; if a website is packed with spam, or if it is overflowing with pop-up ads, or if the content on the site is offensive, linking to this site will actually hurt your standing with search engines rather than helping you!

Pay attention to anchor text: The anchor text (that is, the text that this "partner website" is turning into a link) will also make a difference in whether or not the reciprocal link helps; the best way to reciprocate links is to tell the other person what you want the anchor text to say, as this will allow you to make sure that the anchor text contains keywords that are relevant to the page being linked to, which will cause the link to have more weight with search engines.

SEO can be a complicated game to get into, but once you begin to understand the little things such as this, you will be in much better shape to boost your placement on search engine rankings pages!

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How To Deal With Excessive Noise While Working

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If you have a job at which your co-workers have a tendency to make a great deal of unwanted noise (or if you work from home and have to deal with excess noise from your neighbors or the people with whom you live), it can be difficult to get your work done in a successful manner. While you are unlikely to get your work done in an optimal manner with this noise rattling around in your ears, there are a few steps you can take to minimize the negative effect this noise has on you, and to maximize your efforts toward work.

The first method you should try is to simply listen to some music while you try to work; while some people find that listening to music does nothing but distract them, others find - especially when they play music that they already know (which keeps their mind from focusing on the music closely) and that they enjoy (which also keeps the mind less focused on the music - that music can be a great way to drown out unwanted noise.

You can also consider getting a package of ear plugs that are effective and highly rated, as these can block out the noise that has been making work so difficult to come by, and can make work much more likely to be successful.

The most amazing product of all for drowning out unwanted noise is a white noise machine; the Sound Conditioner Sound Screen SleepMate Electro Mechanical White Noise Machine is the best product on the market when it comes to white noise machines, and with a $50 price tag, you will not be able to find anything else that does a better job for such great value!

Even though it would be great if this excess noise would simply disappear, this is not always a viable solution, and so it can be hugely beneficial to find another way to solve the problem - and you should have no problem doing exactly that with any of the above suggestions!

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