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Sunday, September 13, 2015

Writing A Job Resume That Works

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The job resume you send out to the prospective employers for whom you feel you might be a match will be one of your greatest tools when you are looking to land a job, but one thing you will need to realize, when you are sending out a resume, is that there will be a lot of competition for any job for which you are applying, and in order to rise to the top amongst this competition, your resume will need to do more than simply list the jobs you have worked at before and the education you have accumulated, but will instead need to function as a tool that "sells" you to this employer!

One thing that a lot of people neglect is the formatting of their resume, as they do not realize that the way their resume looks will make a big difference in the way their resume is perceived; rather than simply using a "resume template" in Microsoft Word, look around for some creative ideas of how to make your resume stand out, and even consider hiring a resume expert who can help you to craft and create the perfect-looking resume.

Of course, once you have gotten this prospective employer to give your resume a serious look based on the visual appeal of the resume itself, you will also want to give them something on which they can hang their hat by listing more than just your previous work, but by also listing your strengths and making it apparent that you just might be the right person for the job opening they have - creating a call to action with your resume, instead of simply giving them a dull piece of paper to read!

And finally, realize that just because you have come up with a great resume does not mean this is the resume you need to send out to each place to which you apply; if you are applying for a number of jobs, tailor your resume a bit to make sure it fits for each particular job, as this will increase the likelihood that you will appeal to one of them.

It can be difficult to get hired, but when you know how to craft a resume that works, it can be a whole lot easier - and by keeping these tips in mind, you will be well on your way to crafting a resume that works!

Saturday, September 12, 2015

Targeting Your Target Market

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In order to increase your chances of success in business, one of the most important things you can do is advertise. But of course, you have to know what your target market is before you can advertise. After all, without knowing who your target market is, you will not know how to advertise in a way that will be effective for your target market. Once you have figured out what your target market is, it is time for the next step: learning how to direct your advertising at your target market. Follow these tips in order to target your target market.

One of the first things you should realize, in marketing, is that people buy products for one of three main reasons: to satisfy a need, to solve a problem, or to make themselves feel good. Before you can effectively advertise your product, you need to know why your target market is purchasing your product! This is the angle you will want to play up in your advertising.

The next step in targeting your target market effectively is this: learn how to break your target market down into smaller pieces, instead of looking at the whole. It is easy to say, "Our target market is 18-34-year-olds," but it is much more difficult to tailor your advertising so that it catches such a broad group at once. For instance, is your target market typically affluent, or are they more likely to be middle-class? Is your target market married or unmarried, male or female? Are you trying to sell to the blue collar work force or the white collar? By breaking your target market down into smaller pieces, you will have a better understanding of how to market to them.

Finally, you need to actually take the time to do your research! A lot of businesses skip this step, deciding that they "know everything already," and they miss a lot of little things that could help them. The more research you do, the more effective you can make your advertising. A little bit of time in this area can go a long way toward achieving success.

Of course, marketing is an important part of any business or company. But without effective marketing, the whole idea of marketing loses its importance completely! Figure out what your target market is, and use this knowledge to target them effectively.

Friday, September 11, 2015

How To Resolve Conflicts In A Family Business

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The idea that trying to separate "work life" from "family life" can be difficult causes many of people to advise you to never work with family, but if you are already involved in a family business, this advice does not do much to help you; instead, you should acknowledge that conflicts are inevitable in any form of business - and when it comes to participating in business with your family, it is essential that you know how to resolve these conflicts, as they will otherwise be able to injure relationships in both work and family.

The best way to resolve conflicts within the confines of a family business is by having a structured plan in place that you can follow whenever conflicts arise; you need to wait until a time when no conflicts are occurring in order to come up with this plan, as this will enable everyone to give their input into the process without a current issue getting in the way.

If the conflict that you have run into is about something that is minor and interpersonal, the two people involved should work it out between themselves whenever this is possible, avoiding the need for mediation from someone else in the family or business; for such conflicts, a designated room or area should be set aside for the two involved in the conflict to have their discussion, as this will allow the rest of the work space to remain a peaceful environment that is conducive to work while the two in conflict resolve their issue.

On the other hand, if the issue you are dealing with affects the entire company or family, having a process that will allow both sides of the argument to be heard by everyone will go a long way in helping; after this, everyone in the family can vote on the issue to complete the resolution.

Once these processes have been agreed-upon and put in place, it will be easy to follow these processes in order to resolve conflicts at work, without allowing these conflicts to trickle over into your regular family life.