Exploring The Four Most Important On-Page Ranking Factors

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When you are search engine optimizing your website, you will want to be focusing your efforts on both your on-page and off-page ranking factors; of course, each is as important as the other, but because of the fact that on-page ranking factors give you more control, this is the best (and most natural!) place to start for exploring the things you will want to do.

When it comes to the on-page ranking factors on your site, the first thing you will want to look at is your text, as your text will be a big part of where search engines end up ranking you; firstly, it will be within your text that you put your keywords - which are a big part of the way search engines see your website - and secondly, readers will read your text, and they will be more likely to share it with others (and to keep returning themselves) if it is good!

When it comes to the work you are doing within your own website, the next thing you will want to focus on is your headings and subheads; this might seem like something you can push to the side, but realize that search engines use these tags to determine what your site contains, and to determine the order of importance of your content, so taking advantage of these will help you quite a bit!

Another thing worth paying attention to on your website is the text used in your navigation menus; rather than labeling different pages as "Page 1," "Page2," and so on, label your pages with descriptive keywords, as this will help visitors and search engines alike.

And finally, one of the most important things of all on your website (and one of the most often overlooked aspects of search engine optimization) will be the tags on your site; make sure you are properly applying everything from image tags to title tags to meta description tags, as all of these things will go a long way in positively influencing your search engine ranking!

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Understanding FFA Sites

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When you are working with SEO to promote your website - regardless of whether the purpose of this website is to promote your business or to make money itself - one thing you will want to keep your eyes open for is the "little things" that other websites fail to do, as these are the things that can give you that extra little SEO boost; one thing you may come across, as you start looking for "little things" like this, is FFA sites ("free for all" sites), which are sites that are packed with links, and that allow you to submit your own links for inclusion.

Of course, when you submit a link to an FFA site, the purpose would be twofold: firstly, you would submit a link to an FFA site in order to gain a backlink for your site, which would increase its search engine ranking, and secondly, you would submit a link to an FFA site in order to gain some new visitors as a result of that link - so in order to understand the value of FFA sites, it is important to see how well each of these goals is accomplished.

One of the problems with FFA sites is that lots of links get submitted to them, and this means that your link is unlikely to be on the page for longer than about five minutes before it gets bumped off by newer links; this means that inclusion on an FFA site will not only mean that you are sharing "link juice" with tons of other sites, but it will also mean that you will only be getting about five minutes of link time!

Of course, you can still take a look at the human factor - but once you really look at it, you will realize that this will not do you much good either; FFA sites get very little human traffic, and most of the human traffic they get comes from others who are submitting links (and since most people submit their links in an automated manner, even this will not do you much good!).

The one thing you are likely to get as a result of submitting links to an FFA site is an increase in spam to your email address - so in all, you will spend time submitting links in order to get practically no boost in search engine ranking, practically no boost in traffic, an increase in spam, which all boils down to this: leave FFA sites alone!

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Tips For Spreading The Word About Your Business

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One thing you should acknowledge to yourself, if you have your own small business, is the fact that just about every well-known business - even the ones that are household names - pour lots of time and money into advertising; the reason for this, of course, is that spreading the word about a business is an important component of the success of that business, and if this is the case for the household names, it should be the case even more so for you!

When you are making an effort to spread the word about your business, the first place you should look to is the advertisements that cost money; this can include radio ads, print ads, billboards, and Internet advertising - and as you focus on these areas of advertising, you should make sure you do so with the explicit understanding in mind that you are wanting to make your company stick in the minds of those who see and hear your ads!

When it comes to the Internet, in addition to the advertisements you can pay for, you can also spend absolutely nothing and spread the word about your business; as you work to promote your business, make sure you are building a strong online presence, through your website, through a blog, through facebook and Twitter, and through anything else you can think of, as this will be a completely free way for you to draw new visitors to your site - and to your company!

And of course, there is word of mouth - the oldest form of advertising of all; always remember and acknowledge that your current customers are your most valuable assets, and as such, you should aim to treat them with the utmost respect - always doing your best to take care of them, and always looking for ways to encourage them to spread the word about your business.

When you take this approach to spreading the word about your business, you will be able to get the most out of your efforts - and will be able to continually see an increase in the business you are generating!

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