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Saturday, June 14, 2014

Experts and Their Views on Internet Marketing


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The challenge of getting found online is a tough one to meet. Constant evolution is a staple of this area of business. The best idea for you to kick start your business online is to take advice from experts who have done it. Dharmesh Shah and Brian Halligan have written the book Inbound Marketing: Get Found Using Google, Social Media, and Blogs with their internet marketing expertise. Be sure to take their advice to heart if you want to make it in the internet marketing environment.

Marketing your business in traditional ways is referred to as outbound marketing techniques. Your message is sent out to your customers with these techniques. This can be done through commercials, outbound calling, and mailers. However these methods aren’t as effective at generating business as they once were. These techniques are very well known and most consumers know how to tune them out.

Marketing is moving toward a different arena. Inbound marketing are new techniques that are being used and they are discussed in detail in this book. The customers come to your marketing willingly instead of you having to bring it to them. You won’t have a forward method of reaching them; instead you will make your marketing readily available for them to find.

This can be done in many different ways. The most popular place to go is search engines since most consumers use them in order to find products. Blogs are very popular as well since a very specific audience can be targeted. And recently social networks have entered the discussion since customers can follow your business. All of these methods are given great attention in the book.

The techniques you use to market have to change since your customer changes. Using insufficient methods of reaching your clients can cause you to fall behind. Take advice from the experts who are willing to share their ideas, like Shah and Halligan. Read their book soon so you can learn about inbound marketing and other topics.

Friday, June 13, 2014

Making The Most Of Your Work Travel


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While some people enjoy traveling for work, many others see it as a big inconvenience; regardless of which of the two categories you fall into, however, it will be beneficial for you to know the steps that you can take in order optimize your work travel. After all, if you have to travel anyway - instead of just being stuck complaining the whole time about how you are having to travel for work - you might as well enjoy it!

Establishing friendships with the people you will be working with during your time away is one of the best ways to enjoy your work travel; when you do this, the week of travel will feel a lot more like "hanging out with friends" than like a week of work!

On the other hand, some people do not prefer to always be around others in their everyday life, and would rather be alone; if this is the case for you, your work travel can be one of the best times for you to recharge by spending time alone, as you will be in an unfamiliar place, with a quiet hotel room in which you can relax and unwind.

When you are traveling for work, you should also plan to make an effort to explore the surrounding areas; while most people think of this when they are traveling to a "cool" city, they fail to recognize that there are plenty of "cool" things to explore no matter where they are! Before you go on your trip, search around to find out what the local attractions are; consider going to a well-regarded restaurant in the area, or visit a baseball game or basketball game, or find out where the locals hang out so you can get a feel for the local life!

If you are the kind of person who hates work travel, following these tips might not make you suddenly love it - but these tips will go a long way in making work travel a whole lot more bearable!

How To Provide Good Customer Service


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One of the most important things in order for you to achieve success in your business will be that you do a good job of treating your customers well; after all, customers have plenty of choices when it comes to who they will give their time and money to, and if you are not careful, it will be easy for you to fall out of favor with them - but while it is quite easy to understand exactly why good customer service is important, it can be much more difficult at times to know exactly what you should aim to do in order to provide good customer service.

When a customer comes into your store (or even when they call you - or even when they visit your website!), you will obviously hope for them to make a purchase, but one thing you will want to make sure of is that you do not harass them in your efforts to nudge them in this direction; learn to help your customers as much as they need, but to do so in such a way that they do not feel that you are "pushing" them to buy.

Making it easy for people to make returns and exchanges is another big part of having success in business (even though this might seem counterproductive on the surface!); customers will often end up with the wrong product through no fault of their own, or will end up with a product that is defective, and when you are able to build a reputation with customers of being a place that works with them when this happens, they will be far more likely to turn your way when it is time to shop.

And always giving your customers a place they will want to come back to will be the biggest thing of all for customer service, and this means treating them with respect and always making them feel welcome each time they step into your store.

As you go through all the things you will do in order to have success in business, make sure you keep customer service in mind - always realizing that this is as important as anything else when you want your business to thrive.