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Monday, June 02, 2014

Looking At Three SEO Tips You Might Not Have Thought Of


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When you are working to optimize your website for search engines, one thing that will be important is that you pay attention to all the little things you can do that will help; while most of your competition will be paying attention to the big things, adding these little things to your repertoire of SEO tricks will go a long way in setting your site apart - and bringing you extra traffic as a result.

One thing that you need to realize is your site will probably rank a lot more highly if search engines are "crawling" your site on a regular basis, and search engines are unlikely to crawl your site on a regular basis if you are never adding new content; if your site does not "have a reason" to add new content at least three times per week, consider adding a blog section to your site, and update this at least three days a week in order to increase your crawl frequency.

Sharing link juice with yourself is another thing that will help your site; typically, when you think of link juice, you will think of the links you are giving to other sites, and the links they are giving to you, but you can also spread link juice throughout your own site - linking to certain posts or sections throughout your site.

And finally, remember that writing off-site articles, and submitting these articles to article databases, is a big key to SEO success: one of the benefits of this is that you will create an opportunity to gain new traffic through people clicking on the links in these articles, and another benefit is that you will increase your search engine ranking through the backlinks these articles create.

Regardless of whether you have a website as a means to promote your business or as a means to hopefully make money on its own, make sure you are always keeping your eyes open for the "little things" your competitors are missing - and take advantage of these as a way to gain an edge in the long run.

Wednesday, May 28, 2014

Tips For Keeping Visitors On Your Website

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If you are running a website, regardless of whether you have this website in order to promote your small business, or in order to try to make money through search engine marketing, there is a good chance that you will be putting a fair amount of emphasis on getting people to your site - using search engine optimization and other creative efforts in order to do so - but another thing that will be important to realize is the fact that just because people show up on your site does not necessarily mean they will stay!
Design: Even though this makes very little sense when considering the fact that people did not come to your site for the design, but instead came because they typsed a search into a search engine and your site showed up, this is still the first thing most visitors will notice; you do not have to have a perfect design on your site, but if you do a poor job with your design - to where it bothers visitors - they are likely to leave right away!

Relevance: As long as your design has not chased your visitors away immediately, they will next turn their attention to determining exactly how relevant the content is to the search they showed up because of; this means that it will be important for you to know what your primary keywords are on each page, as this will enable you to make sure your content will be relevant to the searches that bring people to you.
Quality: And of course, a good design and relevant content will not be able to rescue content that is of a low level of quality - so make sure you focus on this final aspect of your site in order to keep people around, and to make money in the long run!
As you build your website, in addition to your efforts to bring traffic your way, make sure you are paying attention to these important elements, and in the long run, you will achieve the success you desire!


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Tuesday, May 27, 2014

How To Close A Sale


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One of the most frustrating things when you are working in sales (and if you are in business in just about any capacity, you are working in sales in at least a small way!) can be when you have done everything properly to elevate someone's interest in the product or service you are attempting to sell them, only to reach the end of this process and realize that you have lost the sale; if you want to maximize your success in business, you will need to know how to successfully close sales - and the good news is, this is actually not all that difficult, as long as you know a few simple things.

The first thing you need to realize is that it will be important that you speak about everything that is involved in the deal as though it is already done; this can take a bit of practice before you really get used to it, but once you are able to convince yourself that every deal is a "done deal," you will be able to talk to the prospective buyer in this manner - and will be able to "convince" them that it is a done deal as well.
In addition to "making the decision for them" in this way, you will also want to help them make the final decision on their own by keeping everything positive; it is easy for people to see the potential negatives (no matter how random or unlikely these potential negatives might be!), and to shy away from making a purchase, but when you continually use a positive approach, you will be able to instill this positive thinking in the mind of the person to whom you are talking
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And many salespeople are afraid to push the prospective buyer at the end, and because of this, they end up losing the sale. It is no secret to the person you are talking to that you are trying to make a sale - and that you want them to purchase whatever it is you are selling - so be willing to go all-out in your efforts to make this sale, pushing the person you are talking to and trying to get them to make that final decision that, in the long run, will make both of you happ.y.