Making Your Website Easy To Use

When you are running a website - regardless of whether you have this website in order to promote your business, or in order to try to make a bit of extra money - one thing that will be important is that you pay attention to the principles of search engine optimization; at the same time, however, it is easy to become so wrapped up in your search engine optimization efforts that you forget about all the other things about running a website that are important - including making your website easy to use!

In making your website easy to use, the first thing you should focus on is providing an easy way for your readers to share your site with others; when you include links throughout your site that make it easy for people to share content through such areas as Twitter, Digg, Google Plus, and facebook, you will increase the backlinks you create, and will increase the traffic that comes your way as well!

As you attempt to make your website easy to use, the next thing that will be important for you to focus on is making it easy for people to navigate your site; include a search bar on your site that enables people to search for specific content on your site, and categorize your posts in such a way that it will be easy for visitors to seek out something specific.

And perhaps the most important thing of all you can do in making your website "easy" for users is for you to make it easy for your visitors to get lost in your site; when you include plenty of links within the content of each post you write, readers will click on these links, and continue sinking deeper and deeper into your site! And it just about goes without saying that the deeper a reader goes into your site (and the more time they spend on your site), the more likely they are to return to your site again and again - and to bring others with them as well!

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Tips For Getting Hits On Your YouTube Videos

People use YouTube in a number of ways; some people use it to get famous, some people use it just for fun, and some people use it for their business. Regardless of the way you yourself are using YouTube, it is not a very helpful tool if you are posting videos that do not get any hits. Especially if the reason you are using YouTube is to promote your business, it is important that you learn how to get hits on your videos!

Of course, a YouTube video must be something that people will want to share with others, if you want it to get hits. This is the magic of YouTube - one person can post a single video, and this video can be seen by millions as others start to spread it around. One of the keys to making videos that people will spread around is making videos that are actually relevant. This does not mean that you need to try to be "hip" with your video; all it really means is that you need to make sure your video is about something people will care about. A couple great ways to do this if you are using YouTube to try and promote your business is to make videos about promotions, or to make videos with messages to your customers.

Of course, it never hurts for a video to be funny, either, as funny videos tend to get spread around much more quickly. You should also keep your video short - and this can be one of the most difficult aspects of all, but it is also one of the most important. Short videos are much easier to watch, and with them it is much easier to leave your viewers wanting more. And this is another one of the biggest keys: you should always leave your viewers wanting more, as this will cause them to watch it again.

The popularity of YouTube has turned out to be a huge benefit to those companies who have figured out how to employ it in an effective manner. And once you begin to follow these tips, you will be well on your way to employing YouTube in an effective manner yourself.

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How To Deal With An Upset Customer In Person

If the job where you work rarely puts you in a position where you have to deal with customers - and where, if you do deal with customers, it is usually through email or over the phone - you will not have to worry about one of the things that is among the biggest concerns of people in the opposite position: dealing with an upset customer in person. When it comes to dealing with an upset customer in person, it is not that you have necessarily done anything wrong that makes it such a frustration - but in fact, the fact that you have probably done nothing wrong heightens the frustration, as the customer will often treat you as though you have done something wrong; for this reason, knowing how deal with an upset customer in person can be extremely valuable, as it can lessen the strain these encounters put on you.

The first thing the customer will want to know is that you are on their side, as they will assume you are "against them" if you are not "for them"; even if you do not necessarily agree with their complaint, you should always be understanding and create an image of agreement, as this will cause them to feel like you are their ally rather than their enemy - which, of course, will prevent them from turning their attack to you.

Once the boundaries of the discussion have been established in such a way that they feel you are on their side, you can take the next step, which is offering solutions; the person with whom you are dealing may turn out to be inconsolable, but at least - in taking this approach - you can try to solve the problem on your own.

When it comes to dealing with an upset customer in person, however, there will be times when you will not be able to solve the problem on your own; if you find yourself in this position, remember that there is always someone above you to whom you can pass this customer along - which is what you will sometimes have to do, as many customers in this position simply remain upset until they get the satisfaction of talking to someone's "superior"!

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