How to Market a Business Utilizing Facebook

Your 2016 years earning plan: STEP -BY-STEP

The social media site Facebook has reached a popularity status attained by few. Around the world there are no more than 500 million active users of the site. An active user is one that uses the website on a consistent basis to connect with friends. This means that there is an absolutely massive audience available for every kind of business. The methods that Facebook allows for when marketing have not been afforded to businesses in the past. If your business isn’t taking advantage of them, then it is badly missing out.

There are however many difficulties that marketing on Facebook has proven to present to businesses. In what ways do most businesses market on Facebook? This is just one question of many that don’t have solid answers. There isn't a set blue print to marketing for a website like Facebook that is this relatively new. A lot of people don't like this about the site, but it offers some very unique opportunities in reality.

There is no set way to market on Facebook so a business owner can experiment to find the best way. Once they find an effective way to promote they won’t be competing with thousands of other businesses promoting in the same way. Instead they will be able to use a method they developed on their own to make sure their business is successful. Targeting the audience they desire to attract is the only way to stay successful in the long run though.

Letting new opportunities pass by your business is a mistake. Although many older methods are considered tried and true, many of them have run their course. The fact that almost every business uses them doesn't make them the best choice. Any marketing expert will attest that the best way to market your business is through a method no one else has used. Using Facebook to market isn’t brand new, but it hasn’t been around long enough to be exploited. Gather new clients in new ways so your business can stay ahead of the curve the rest are on!

Exploring Three SEO Tips You Might Not Have Thought Of

Your 2016 years earning plan: STEP -BY-STEP

When you are working on search engine optimization within the content of your website, paying attention to all the little things you can do that will help will be one thing that will be important; while most of your competition will be paying attention to the big things, adding these little things to your repertoire of SEO tricks will go a long way in setting your site apart - and bringing you extra traffic as a result.

One thing that you need to realize is your site will probably rank a lot more highly if search engines are "crawling" your site on a regular basis, and it is not very likely that search engines will crawl your site on a regular basis if you are never adding new content; if your site does not "have a reason" to add new content at least three times per week, consider adding a blog section to your site, and update this at least three days a week in order to increase your crawl frequency.

Another thing that will help your site is for you to share link juice with yourself; typically, when you think of link juice, you will think of the links you are giving to other sites, and the links they are giving to you, but you can also spread link juice throughout your own site - linking to certain posts or sections throughout your site.

And finally, realize that writing off-site articles, and submitting these articles to article databases, will help you in two ways: firstly, you will create an opportunity to gain new traffic through people clicking on the links in these articles, and secondly, you will increase your search engine ranking through the backlinks these articles create.

Regardless of whether you are running a website in order to promote your business or as a means to maybe make some money through the website itself, make sure you are always keeping your eyes open for the "little things" your competitors are missing - and take advantage of these as a way to gain an edge in the long run.

The Seven Pieces Of Your Business Plan

Your 2016 years earning plan: STEP -BY-STEP

You might be at a loss as to exactly what it means to write the business plan for your company. Not only is a business plan important for a startup, or for a business that needs to procure a loan, but a business plan should be part of every business. A business plan gives your business direction and a definition of purpose, all in a tidy, organized document. Here follows the seven elements that your business plan will need.

1) Executive Summary: The executive summary will sum up everything you said in the entire business plan, which means that it will be the last part you write, even though it comes first in the document.

2) Company Description: This part will detail your history up to the present if you are an established business, while it will detail your startup plans if your business is new.

3) Product or Service: While this section is straightforward - intended, of course, to describe what you sell or perform - make sure you keep the focus on customer benefits in this section.

4) Market Analysis: This section is especially important if you are a startup in need of a loan. In this section, you should prove your understanding of both the market and your customer's needs, as well as your plans to reach the customers.

5) Strategy and Implementation: Concreteness is important in this section; make sure that you aim to avoid vagueness. Talk about your company structure, and detail your company strategies.

6) Management Team: As you dig into the backgrounds and histories of your key team members, this section can become an excellent selling point.

7) Financial Strategy: Provide detailed projections and analysis in this section; this section of your business plan is especially important if you are a startup company.

Whether you are an established business with your feet under you already or a startup trying to gain a foothold, a good business plan can be of great benefit to you and your future success. On the other hand, a bad business plan can keep you from getting the money you need, and it can keep your business from moving forward.

Taking A Look At Website Maintenance: Content is King

Your 2016 years earning plan: STEP -BY-STEP

When it comes to filling your website up with content, there is a good chance you will be keeping the principles of search engine optimization in mind throughout the process, which will mean that you are likely to be targeting specific keywords and making sure these keywords are showing up often, while also targeting meta tags in every way you can; while these are certainly good things to do, however, it is also important that you keep in mind the understanding that content is king, as good content will help your keywords develop, will lead to more backlinks, and will lead to higher rankings from search engines.

"Keyword density" used to be one of the main things people focused on in search engine optimization (with keyword density basically saying that the more often your keywords showed up, the better), but since SEO experts used this to influence search engines, keyword density is no longer nearly as important as it once was; rather, search engines have developed to such a place where they can determine content without the use of keywords - and as long as you are developing good content, you will rank well for keywords that relate to that content!

Another byproduct of good content is that it is likely to get visitors to spend more time on your site, as they will read this content, and will look around to see what other valuable content you provide; by the time they have finished making their way through your site, they are also likely to share your site with others, which will create new backlinks, and will increase your direct traffic!

And as you continue to experience an increase in traffic as a result of the quality content you are providing, search engines will pay more and more attention to you - and your search engine ranking will increase as a result!

Learning as much about search engine optimization as you can is certainly worth your time and efforts - but even as you gather all this SEO knowledge, keep in mind the fact that content is king, and always make sure you are doing what you can to create content that will be worth spending time with.

Tips For Using Press Releases To Help You Grow Your Business

Your 2016 years earning plan: STEP -BY-STEP

One of your keys to success when you have a business will be figuring out the things you can do to gain an edge over your competition - and of course, one of the best ways to do this is to engage in promotional efforts your competition is failing to engage in; many people think of press releases as something that all businesses do, but the truth is, many businesses neglect this form of promotion these days, which makes it a great opportunity for you!

The first thing to realize is that a press release helps you to get the word out there about your business, without it seeming like you are "selling" something to those who are reading the press release - and there is really no limit when it comes to the frequency with which you can use press releases to keep your business at the front of people's minds.

In order for you to successfully promote your business without making it seem like you are trying to "sell" something, you will want to make sure you are writing your press release in third person, and that you are taking a "neutral, but positive" approach in talking about the business and the topic at hand; in this way, you will engage the reader, while still remaining "neutral."

Finally, after you have written it, you will need to know what to do with a press release; the main reason so many people fail to take advantage of press releases these days is the simple fact that press releases used to be primarily circulated through radio and print media, neither of which are as lucrative as they used to be - but nowadays, press releases can be circulated online by simply submitting your press release to a press release database, which will give your press release a broad reach!

Spend some time learning some of the keys that will help you to write good press releases - then start writing good press releases, and start growing your business as a result!

Tips For Choosing Real Estate Over Stocks

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A lot of people start each day waking up earlier than they want to, drive further than they want to drive, and work all day at a job they do not particularly enjoy, around people they do not particularly like; at the same time, however, many of these people have a desire to quit this job and change up their lifestyle - finding a way to instead work for their own self, from the comfort of their own home - and nevertheless fail to ever take the necessary steps.

One of the big things that stands in the way of people taking the leap of faith required for them to quit their job and go out on their own is the fact that "making their money work for them" - instead of "working for their money" - can be an intimidating proposition, and this is especially true when it comes to investing, where the risks are heightened because of the chance you might lose the money you risk.

If you have an interest in taking a leap toward "your own" life, however, you should realize that it is entirely possible to do so - and when you take the right approach to investing in real estate, you will actually be able to make good money in the short term and great money in the long term, while also protecting your money from risk.

If you are interested in making great money on your own, the best thing for you to do is take the time to look closely at the ins and outs of rental real estate; the simple truth is, when you invest in the right sorts of rental properties (most particularly multi-family dwellings), you will be able to make truly great money, and will be able to move toward the life of your dreams.

Taking a leap into the unknown can be a bit frightening - but in all actuality, this is a whole lot less scary than reaching the end of your life and feeling like you wasted it; take the time to start learning about things you can do to make money on your own - then get out there, and start doing it!

Understanding FFA Sites

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When you are working with SEO to promote your website - regardless of whether the purpose of this website is to promote your business or to make money itself - one thing you will want to keep your eyes open for is the "little things" that other websites fail to do, as these are the things that can give you that extra little SEO boost; one thing you may come across, as you start looking for "little things" like this, is FFA sites ("free for all" sites), which are sites that are packed with links, and that allow you to submit your own links for inclusion.

Of course, the purpose of submitting a link to an FFA site would be twofold: firstly, you would submit a link to an FFA site in order to gain a backlink for your site, which would increase its search engine ranking, and secondly, you would submit a link to an FFA site in order to gain some new visitors as a result of that link - so in order to understand the value of FFA sites, it is important to see how well each of these goals is accomplished.

One of the problems with FFA sites is that lots of links get submitted to them, and because of this, your link is unlikely to be on the page for longer than about five minutes before it gets bumped off by newer links; this means that inclusion on an FFA site will not only mean that you are sharing "link juice" with tons of other sites, but it will also mean that you will only be getting about five minutes of link time!

Of course, you can still take a look at the human factor - but once you really look at it, you will realize that this will not do you much good either; FFA sites get very little human traffic, and most of the human traffic they get comes from others who are submitting links (and since most people submit their links in an automated manner, even this will not do you much good!).

When you submit links to an FFA site, the one thing you are likely to get is an increase in the junk mail that is sent to your email address - so in all, you will spend time submitting links in order to get practically no boost in search engine ranking, practically no boost in traffic, an increase in spam, which all boils down to this: leave FFA sites alone!

Composing Print Ads That Shine

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Keeping your eyes open for every different thing you can do in order to expand the scope of your business is one thing that will be important when you have a business - and when it comes to expanding the scope of your business, one of the best options is often to use print advertising; of course (as is the case with any form of advertising, in fact), print ads can either be extremely effective or can be a great big waste of cash, and which side of this you fall on yourself will depend largely upon your understanding of the things you can do to make your print ads stand out.

The first step to creating a successful print ad is for you to make sure it catches the eye from the start; if someone is flipping through a newspaper or a magazine, they will be searching for content, not ads, so you will need to make your ad visually appealing in such a way that the person will not only notice it as they flip through the pages, but that they will also want to stop and find out what the ad is all about.

Of course, you can also go too far in making an ad "visually appealing," and can cause people to pass right on by it; if you are wanting an example of great visual appeal, take a look at the approach to advertising that Apple takes - noticing the minimalistic manner in which they present their ads, and noticing also the way in which these ads implore people to look at them and find out more.

And even if you have done everything right in order to get people to linger on your ads, this will mean nothing if you fail to make it clear in the ad exactly what it is about in the first place; before you create a print ad, determine the one thing that you feel is most important for someone to take away from the ad, and focus on making this "one thing" clear.

When you approach print ads in this manner, you will be able to increase the profile of your business, and the more you do to increase your profile, the more you will find that you are also achieving a higher level of success.

Tips For Getting People To Your Website's Sales Page

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One problem a lot of small businesses - and even a lot of search engine marketers - deal with on their website is that (with much time, effort, and hard work) they are able to start getting lots of traffic to their site, only to find that they are not really increasing in sales as much as they would like; a large part of the reason why this happens is that traffic is not necessarily synonymous with conversions - and in order to convert visitors, you will need to know how to get them to your sales page.

One of the best ways to get visitors to your sales page is by having a "call to action button" that exists on every page on your site - either on the sidebar of the site, or within the text itself; this call to action button should not compromise the look of your site, but it should snag the attention of your visitor (perhaps letting them know about a deal or promotion you have going on) so that they will be more likely to visit your sales page.
Another thing to be aware of is the fact that there are certain parts of a site that visitors tend to ignore, because so many websites use these areas for ads, or for sales pitches, but one area of the site that visitors will have a hard time ignoring are the tools they will need to use to navigate the site - so take advantage of this by placing sales-related materials in these areas.

And finally, you will want to make sure you are paying close attention to the actual design of your site, and will want to make sure that the "conversion" elements of the site stand out, instead of blending in so well with the rest of your site that your visitors never even notice them!
You will be able to see a steady increase in the number of conversions you have on your site when you start paying attention to these things - and this will result in a steady increase in income from your site as well!

Building A Free Website

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A lot of people are under the impression that it is necessary to spend big money in order to build a website, as they will first have to pay for a server, and will then have to pay for a domain name, and will then need to pay big money for someone to design their site, but while you can certainly spend big money in order to set up a website, it is also entirely possible to build a great website - that gains a lot of traffic - for absolutely nothing!

If you are wanting to build a free website, the first thing you will need to do is pick a host that you feel will suit you best; there are a lot of hosts that allow you to build a website with them for free - with Tumblr and Blogger being just a couple of examples - and after you have studied up on these sites a bit, you will be able to decide which host will provide you with the templates that fit your tastes and the tools that fit your needs.

After you have picked a host and have set up your site with them, you will be ready to pick a template; most of these free hosts provide their users with a great range of diverse templates - and best of all, you can usually customize these templates to a great degree, with nothing more than a few clicks of the mouse.

And after these first steps are all taken care of - picking a host, setting up your site, picking a template, and customizing your template - it will be time for you to tackle the last step, which is also the most enjoyable: populating this website with quality content!

The more effort you put into this website - creating content that is both unique and valuable - the more you will find you are achieving success with this site, and soon you will realize that you made the right move setting up a free website, as you will be able to achieve the same results you would have achieved spending a lot more money!

How To Spread The Word About Your Business

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If you run a small business of your own, one thing you should acknowledge to yourself is the fact that just about every well-known business - even the ones that are household names - pour lots of time and money into advertising; the reason for this, of course, is that spreading the word about a business is an important component of the success of that business, and if this is the case for the household names, it should be the case even more so for you!

When you are making an effort to spread the word about your business, the first place you should look to is the advertisements that cost money; this includes everything from radio ads to print ads to billboards to Internet advertising - and as you focus on these areas of advertising, you should make sure you do so with the explicit understanding in mind that you are wanting to make your company stick in the minds of those who see and hear your ads!

When it comes to the Internet, in addition to the advertisements you can pay for, you can also spend absolutely nothing and spread the word about your business; as you work to promote your business, make sure you are building a strong online presence, through your website, through a blog, through facebook and Twitter, and through anything else you can think of, as this will be a completely free way for you to draw new visitors to your site - and to your company!

And of course (the oldest form of advertising!), there is word of mouth; always keep in mind the fact that your current customers are your most valuable assets, and as such, you should aim to treat them with the utmost respect - always doing your best to take care of them, and always looking for ways to encourage them to spread the word about your business.

When you take this approach to spreading the word about your business, you will be able to get the most out of your efforts - and will be able to continually see an increase in the business you are generating!

Simple SEO Tricks You Can Apply Right Away

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When you are are trying to boost the amount of traffic that is coming your way on your website, you will probably want to take advantage of all the great things you can do with search engine optimization (SEO) - but one issue with applying SEO to a website that is already up and running (and in fact, one thing that can cause people to never end up applying SEO to their website at all!) is the fact that it can sometimes take a little while for the SEO tricks you are applying to make a difference, and because of this, it is valuable to know a few SEO tricks you can apply right away, for quicker results.

One reason many people feel that what they are doing with SEO is not working is because they are not getting enough clicks on their links, even when their links are high in search engine rankings; in order to prevent this from being the case for you, make sure you use the titles of your posts in such a way that they will implore people to click on them, as this will help you to get a lot more people to visit your website.

As you create new content, you will also want to start deciding beforehand what keywords you want to focus on - and then, as you write the article, you will want to apply these keywords as often as possible; rather than just putting random content on your site with no strategy behind it, you can do a lot more if you make sure that your content is both focused and rich with keywords.

And if you want to increase traffic on your website, one of the best ways to do so - not just because it will help you to climb higher in search engine rankings, but also because it will generate more traffic on its own - is to get others to link to your site from their websites; this will create more people who know that your site exists, and will help you to climb higher in search engine rankings.

Keep all these tips in mind as you work to improve the visibility of your website, and you will soon find that you are achieving a lot more success with your website than you were achieving before!