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Conducting giveaways is one of the best ways for you to gain extra customers for your business, as giveaways are a means for you to sacrifice a small amount of inventory or time for a lot of extra exposure; before you try doing a giveaway for your business, however, it will be important that you pay attention to a few things that will go into making this giveaway successful. One of the biggest mistakes businesses tend to make when doing a giveaway is giving away something that is easy or convenient for them, rather than making sure they are giving away something customers will actually want; instead of giving away something that will stir up no desire in the hearts of customers and potential customers, you should view the giveaway as an investment, or as advertising, and expand your budget accordingly to give customers something they will want. Another key to making your giveaway successful will be doing a giveaway that calls on your customers to participate, but realize that this does not mean you need to make their participation difficult; when doing a giveaway, always aim to make the participation aspect fun and easy, as this will make it much more likely that people will take time and effort to participate in the contest. And finally, realize that getting people to help you spread the word about the contest itself will be one of the biggest keys of all to making the giveaway successful, and you will need to make sure you are taking the right steps in order to cause this to happen; the best way to get people to spread the word about a contest is to make this part of the contest itself, where entries are given into the contest for using social media (or other means) to let people know about the contest itself! When you run a contest for your business by taking these steps, you will find that lots of new customers are coming your way, and that the inventory and time spent on these contests are absolutely worth it!