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People who are in sales for a living realize that sales are extremely important (after all, they depend on sales for their livelihood!), but it is also great for people in every area of life to understand the importance of sales, as sales reach much further than just sales in business; regardless of what you do for a living - or what you do in life - here are a few things for you to keep in mind in order to become better at sales. One mistake a lot of people make is that they try to sell a product, but if the person to whom they are trying to sell the product has no connection with them (or worse, if they do not like them!), the sale will probably not be made; one of the most important things in sales is knowing how to sell yourself - recognizing that people are a lot more likely to buy something from you if they like you and trust you from the start. Many salesmen make over-the-top promises that they cannot keep (and that they have no intention of trying to keep), but instead of making promises that you will be unable to keep, you should instead make it your goal to always go over and above what the person is expecting of you; when you do this, you will give the customer a much more satisfying experience, and will bring you more business in the long run, as people are likely to spread the word about you if they have a good experience (in the same way they are likely to spread the word about you if they have a bad experience!). And as you keep in mind the realization that people are likely to talk to others about their experience with you, realize that it is up to you to fix any problems or issues the person to whom you made the sale deals with in the aftermath. In sales, one of the best things you can do is realize that your responsibility does not end when the sale ends - instead, your responsibility ends only when the customer is completely satisfied!