Saturday, May 07, 2016
How To Make Your Customers Feel Important
If you are a business owner, it will be easy for you to look at your customers as nothing more than dollar signs, but while it is true that the primary function of your customers - as far as your business is concerned - is to bring in money for you, it is also true that your customers are unlikely to remain your customers (and are unlikely to keep bringing you those dollars!) if you do not treat them valuably. Most business owners know that, generally speaking, ninety per cent of a company's business will come from ten per cent of its customers (in other words - there is nothing more valuable to a company than its loyal customers!), and this is exactly why it is so important that you treat your customers as if they are more important to you than the simple value of their money; as you are find ways to make your customers feel valued, you will create more and more loyal customers, and this will bring more and more money your way. Making your customers feel like you care about them is one of the best ways to make your customers feel important; if you have a storefront, one of the best ways to do this is to start learning the names of your customers so that you can greet them by name when they enter your store - and you will also want to chat with them whenever they are in the mood to chat, as this will allow you to get to know more about them, and will give you things that you can ask them each time they come shopping at your store. And if you create a rewards program, or a frequent shopper program, this can be surprisingly effective; create an email list (or a special section on your website) for "members," and give these members special coupons, and even notify them early of special deals and promotions that they can take advantage of. There is so much more to running a successful business than simply providing a good product or service - and once you begin to make your customers feel important, you will be one step closer to this "so much more," and to the success that it brings.